{"title":"Eau de Parfum","description":"\u003ch2\u003eLUXURY EAU DE PARFUM — 50ML\u003c\/h2\u003e\n\u003cp\u003eOur eau de parfum collection takes the fragrances you already know from our candles and reed diffusers and brings them to the skin.\u003c\/p\u003e\n\u003cp\u003eByron Bay is warm and woody — cardamom, cedar, sandalwood and vetiver. Dubai is richer and more distinctive, where bright bergamot meets amber, musk and oud-style woods. Oman Rose Oud is the most opulent of the three: warm spice and velvety rose over sandalwood, oud, resins, amber and musk.\u003c\/p\u003e\n\u003cp\u003eEach is 50ml, unisex, and presented in a signature William Alexander gift box — ready to give, with no additional wrapping needed. Free UK delivery on every order.\u003c\/p\u003e","products":[{"product_id":"byron-bay-eau-de-parfum-50ml","title":"Byron Bay Sandalwood \u0026 Cedar Eau de Parfum 50ml | William Alexander","description":"\u003ch2\u003eCoastal Warmth, Now Worn on the Skin\u003c\/h2\u003e\n\u003cp\u003eByron Bay has been one of our most-loved home fragrances since the day we first poured it. This is that same warm, woody character — reworked as an eau de parfum.\u003c\/p\u003e\n\u003cp\u003eIt opens with aromatic \u003cstrong\u003ecardamom and nutmeg\u003c\/strong\u003e, soft and gently spiced. Through the heart, \u003cstrong\u003ecedar, cashmeran and violet\u003c\/strong\u003e bring a smooth, contemporary woodiness. At the base, \u003cstrong\u003esandalwood and vetiver\u003c\/strong\u003e settle into a creamy, earthy finish.\u003c\/p\u003e\n\u003cp\u003eUnderstated rather than loud. Warm woods, soft spice and a relaxed sophistication.\u003c\/p\u003e\n\u003ch2\u003eWhat's Included\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAvailable in 50ml, or 10ml travel size\u003c\/li\u003e\n\u003cli\u003eFragrance notes: cardamom, nutmeg, cedar, cashmeran, violet, sandalwood and vetiver\u003c\/li\u003e\n\u003cli\u003eUnisex fragrance — equally suited to men and women\u003c\/li\u003e\n\u003cli\u003ePresented in a signature William Alexander gift box — ready to give, no wrapping needed\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eTry Before You Commit\u003c\/h2\u003e\n\u003cp\u003eNew to the scent? The 10ml travel size is an easy way to live with Byron Bay for a few weeks before moving to the 50ml — and it slips into a bag or jacket pocket for topping up through the day.\u003c\/p\u003e\n\u003ch2\u003eHow to Wear It\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSpray onto pulse points — wrists, neck and inner elbows — where the skin is warmest\u003c\/li\u003e\n\u003cli\u003eApply to clean, moisturised skin to help the fragrance last longer\u003c\/li\u003e\n\u003cli\u003eAvoid rubbing your wrists together, which crushes the top notes\u003c\/li\u003e\n\u003cli\u003eStore away from direct sunlight and heat\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWear It at Home Too\u003c\/h2\u003e\n\u003cp\u003eByron Bay is also available as a 220g soy candle and a 120ml reed diffuser, so you can carry the same sandalwood and cedar through your home.\u003c\/p\u003e\n\u003ch2\u003eAbout William Alexander\u003c\/h2\u003e\n\u003cp\u003eWe are a small British fragrance brand with over a decade of experience developing and testing fragrances. Beautiful scent. Beautiful design. No unnecessary complication.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWilliam Alexander — Elevating Everyday Living.\u003c\/strong\u003e\u003c\/p\u003e","brand":"William Alexander","offers":[{"title":"10ml","offer_id":62745213927811,"sku":"WA-EP-BYB-010","price":14.99,"currency_code":"GBP","in_stock":true},{"title":"50ml","offer_id":62745213960579,"sku":"WA-EP-BYB-050","price":39.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1252\/2417\/files\/william-alexander-byron-bay-eau-de-parfum-50ml.png?v=1791127787"},{"product_id":"dubai-eau-de-parfum-50ml","title":"Dubai Oud \u0026 Bergamot Eau de Parfum 50ml | William Alexander","description":"\u003ch2\u003eModern Arabian Luxury, Worn on the Skin\u003c\/h2\u003e\n\u003cp\u003eDubai is our most distinctive home fragrance — rich woods and amber, lifted by citrus. This is that fragrance as an eau de parfum.\u003c\/p\u003e\n\u003cp\u003eIt opens bright, with a lift of \u003cstrong\u003ecitrus and bergamot\u003c\/strong\u003e. Through the heart, \u003cstrong\u003epatchouli and hedione\u003c\/strong\u003e add richness and an airy quality that keeps the composition from becoming dense. At the base, \u003cstrong\u003eamber, musk and deep woods\u003c\/strong\u003e create the warm, enveloping finish that gives Dubai its presence.\u003c\/p\u003e\n\u003cp\u003eRich without being overpowering. Dark without being heavy.\u003c\/p\u003e\n\u003ch2\u003eWhat's Included\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAvailable in 50ml, or 10ml travel size\u003c\/li\u003e\n\u003cli\u003eFragrance notes: citrus, bergamot, patchouli, hedione, amber, musk and woods\u003c\/li\u003e\n\u003cli\u003eUnisex fragrance — equally suited to men and women\u003c\/li\u003e\n\u003cli\u003ePresented in a signature William Alexander gift box — ready to give, no wrapping needed\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eTry Before You Commit\u003c\/h2\u003e\n\u003cp\u003eOud is a fragrance worth getting to know. The 10ml travel size lets you live with Dubai for a few weeks before moving to the 50ml — and it slips into a bag or jacket pocket for topping up through the day.\u003c\/p\u003e\n\u003ch2\u003eHow to Wear It\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSpray onto pulse points — wrists, neck and inner elbows — where the skin is warmest\u003c\/li\u003e\n\u003cli\u003eApply to clean, moisturised skin to help the fragrance last longer\u003c\/li\u003e\n\u003cli\u003eAvoid rubbing your wrists together, which crushes the top notes\u003c\/li\u003e\n\u003cli\u003eStore away from direct sunlight and heat\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWear It at Home Too\u003c\/h2\u003e\n\u003cp\u003eDubai is also available as a 220g soy candle and a 120ml reed diffuser, so the same oud and amber can run through your home.\u003c\/p\u003e\n\u003ch2\u003eAbout William Alexander\u003c\/h2\u003e\n\u003cp\u003eWe are a small British fragrance brand with over a decade of experience developing and testing fragrances. Beautiful scent. Beautiful design. No unnecessary complication.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWilliam Alexander — Elevating Everyday Living.\u003c\/strong\u003e\u003c\/p\u003e","brand":"William Alexander","offers":[{"title":"10ml","offer_id":62745214222723,"sku":"WA-EP-DUB-010","price":14.99,"currency_code":"GBP","in_stock":true},{"title":"50ml","offer_id":62745214255491,"sku":"WA-EP-DUB-050","price":39.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1252\/2417\/files\/william-alexander-dubai-eau-de-parfum-50ml.png?v=1791127787"},{"product_id":"oman-rose-oud-eau-de-parfum-50ml","title":"Oman Rose Oud Eau de Parfum 50ml | William Alexander","description":"\u003ch2\u003eA True Arabian Aroma\u003c\/h2\u003e\n\u003cp\u003eOman Rose Oud is a sweet, luxurious fragrance built on precious woods, rich resins, warm spices and soft musks.\u003c\/p\u003e\n\u003cp\u003eIt opens with \u003cstrong\u003ewarm spice\u003c\/strong\u003e, before \u003cstrong\u003erose\u003c\/strong\u003e unfolds through the heart — full and velvety rather than light or floral. The base is where the fragrance truly settles: \u003cstrong\u003esandalwood, oud, cedarwood, cade, benzoin, labdanum, amber and musk\u003c\/strong\u003e, layered into something deep, resinous and long-lasting.\u003c\/p\u003e\n\u003cp\u003eRose and oud is one of the great pairings in Arabian perfumery. The rose keeps the woods from turning severe; the oud and resins stop the rose from turning sweet.\u003c\/p\u003e\n\u003ch2\u003eWhat's Included\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAvailable in 50ml, or 10ml travel size\u003c\/li\u003e\n\u003cli\u003eTop note: spices\u003c\/li\u003e\n\u003cli\u003eHeart note: rose\u003c\/li\u003e\n\u003cli\u003eBase notes: sandalwood, oud, cedarwood, cade, benzoin, labdanum, amber and musk\u003c\/li\u003e\n\u003cli\u003eEssential oil content: cedarwood, cinnamon, myrrh, juniper, opoponax and styrax\u003c\/li\u003e\n\u003cli\u003eUnisex fragrance — equally suited to men and women\u003c\/li\u003e\n\u003cli\u003ePresented in a signature William Alexander gift box — ready to give, no wrapping needed\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eTry Before You Commit\u003c\/h2\u003e\n\u003cp\u003eRose and oud is a rich, opulent pairing. The 10ml travel size lets you live with Oman Rose Oud for a few weeks before moving to the 50ml — and it slips into a bag or jacket pocket for topping up through the day.\u003c\/p\u003e\n\u003ch2\u003eHow to Wear It\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSpray onto pulse points — wrists, neck and inner elbows — where the skin is warmest\u003c\/li\u003e\n\u003cli\u003eApply to clean, moisturised skin to help the fragrance last longer\u003c\/li\u003e\n\u003cli\u003eAvoid rubbing your wrists together, which crushes the top notes\u003c\/li\u003e\n\u003cli\u003eStore away from direct sunlight and heat\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWear It at Home Too\u003c\/h2\u003e\n\u003cp\u003eOman Rose Oud is also available as a 220g soy candle and a 120ml reed diffuser, so the same rose and oud can run through your home.\u003c\/p\u003e\n\u003ch2\u003eAbout William Alexander\u003c\/h2\u003e\n\u003cp\u003eWe are a small British fragrance brand with over a decade of experience developing and testing fragrances. Beautiful scent. Beautiful design. No unnecessary complication.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWilliam Alexander — Elevating Everyday Living.\u003c\/strong\u003e\u003c\/p\u003e","brand":"William Alexander","offers":[{"title":"10ml","offer_id":62745214288259,"sku":"WA-EP-OMR-010","price":14.99,"currency_code":"GBP","in_stock":true},{"title":"50ml","offer_id":62745214321027,"sku":"WA-EP-OMR-050","price":39.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1252\/2417\/files\/william-alexander-oman-rose-oud-eau-de-parfum-50ml.png?v=1791127810"},{"product_id":"new-york-540-eau-de-parfum-50ml","title":"New York 540 Saffron \u0026 Amber Eau de Parfum 50ml | William Alexander","description":"\u003ch2\u003eLuxury Hotel Warmth, Worn on the Skin\u003c\/h2\u003e\n\u003cp\u003eNew York 540 is the scent of a beautiful hotel lobby — warm, polished and quietly expensive. This is that fragrance as an eau de parfum.\u003c\/p\u003e\n\u003cp\u003eIt opens with \u003cstrong\u003esaffron\u003c\/strong\u003e, rich and golden. Through the heart, \u003cstrong\u003ejasmine\u003c\/strong\u003e softens the spice and adds a gentle floral lift. At the base, \u003cstrong\u003eamber, fir balsam and moss\u003c\/strong\u003e settle into a warm, resinous finish that lingers on the skin.\u003c\/p\u003e\n\u003cp\u003eOpulent without being heavy. The kind of scent people stop to ask about.\u003c\/p\u003e\n\u003ch2\u003eWhat's Included\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAvailable in 50ml, or 10ml travel size\u003c\/li\u003e\n\u003cli\u003eFragrance notes: saffron, jasmine, amber, fir balsam and moss\u003c\/li\u003e\n\u003cli\u003eUnisex fragrance — equally suited to men and women\u003c\/li\u003e\n\u003cli\u003ePresented in a signature William Alexander gift box — ready to give, no wrapping needed\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eTry Before You Commit\u003c\/h2\u003e\n\u003cp\u003eNew to the scent? The 10ml travel size is an easy way to live with New York 540 for a few weeks before moving to the 50ml — and it slips into a bag or jacket pocket for topping up through the day.\u003c\/p\u003e\n\u003ch2\u003eHow to Wear It\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSpray onto pulse points — wrists, neck and inner elbows — where the skin is warmest\u003c\/li\u003e\n\u003cli\u003eApply to clean, moisturised skin to help the fragrance last longer\u003c\/li\u003e\n\u003cli\u003eAvoid rubbing your wrists together, which crushes the top notes\u003c\/li\u003e\n\u003cli\u003eStore away from direct sunlight and heat\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWear It at Home Too\u003c\/h2\u003e\n\u003cp\u003eNew York 540 is also available as a 120ml reed diffuser, so the same saffron and amber can run through your home.\u003c\/p\u003e\n\u003ch2\u003eAbout William Alexander\u003c\/h2\u003e\n\u003cp\u003eWe are a small British fragrance brand with over a decade of experience developing and testing fragrances. Beautiful scent. Beautiful design. No unnecessary complication.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWilliam Alexander — Elevating Everyday Living.\u003c\/strong\u003e\u003c\/p\u003e","brand":"William Alexander","offers":[{"title":"10ml","offer_id":62745493700995,"sku":"WA-EP-NYK-010","price":14.99,"currency_code":"GBP","in_stock":true},{"title":"50ml","offer_id":62745493733763,"sku":"WA-EP-NYK-050","price":39.99,"currency_code":"GBP","in_stock":true}]}],"url":"https:\/\/williamalexander.co.uk\/collections\/eau-de-parfum.oembed","provider":"WILLIAM ALEXANDER","version":"1.0","type":"link"}