{"title":"Gifts Under £30","description":"\u003ch2\u003eLUXURY HOME FRAGRANCE GIFTS UNDER £30\u003c\/h2\u003e\n\u003cp\u003eEvery William Alexander candle and reed diffuser is £29.99 — and every one arrives in a signature gift box, beautifully packaged and ready to give, with no additional wrapping needed.\u003c\/p\u003e\n\u003cp\u003eThat makes this the easiest place to start if you are buying for someone else.\u003c\/p\u003e\n\u003ch2\u003eWhat to Choose\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eA 220g soy candle — £29.99.\u003c\/strong\u003e Up to 100 hours, hand poured in Leicestershire with a cotton wick. The safe choice for almost anyone.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eA 120ml reed diffuser — £29.99.\u003c\/strong\u003e Up to 12 weeks of fragrance with no flame, which makes it the better gift for a home with children, pets or a busy hallway.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eA 10ml eau de parfum — £14.99.\u003c\/strong\u003e A travel size of one of our fragrances. Small enough for a stocking, good enough to be remembered.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eA 200ml reed diffuser refill — £24.99.\u003c\/strong\u003e For someone who already owns one of our diffusers.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eGifting Made Simple\u003c\/h2\u003e\n\u003cp\u003eHand poured in small batches in our Leicestershire studio, presented in a signature William Alexander gift box, with \u003cstrong\u003efree UK delivery\u003c\/strong\u003e on every order. Ideal for birthdays, housewarmings, teachers, hosts, thank yous, secret santa and stocking fillers.\u003c\/p\u003e","products":[{"product_id":"one-and-only-diffuser","title":"One \u0026 Only Blackcurrant \u0026 Birch Reed Diffuser 100ml | William Alexander","description":"\u003ch2\u003eContinuous Luxury Fragrance — No Flame, No Electricity, No Effort\u003c\/h2\u003e\n\u003cp\u003eOne \u0026amp; Only is William Alexander's signature reed diffuser — a sophisticated, always-on home fragrance inspired by the Aventus scent profile that has defined modern masculine perfumery for over a decade.\u003c\/p\u003e\n\u003cp\u003eUnlike a candle, a reed diffuser works around the clock. No lighting required. No maintenance. No timers. Just continuous, effortless fragrance diffusion from the moment you insert the reeds — and for up to 12 weeks after.\u003c\/p\u003e\n\u003cp\u003eOne \u0026amp; Only opens with blackcurrant from Corsica and bergamot from Italy — immediately bold, immediately confident. Crisp Calville Blanc apple from France carries through the mid-notes before the fragrance settles into a deep, smoky base of Louisiana birch and musk. A room fragrance with genuine presence — the kind that guests notice the moment they walk through the door.\u003c\/p\u003e\n\u003ch2\u003eWhat's Included\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e100ml hand-poured premium fragrance oil in a round glass vessel\u003c\/li\u003e\n\u003cli\u003e8 high-performance natural fibre reed sticks\u003c\/li\u003e\n\u003cli\u003eSignature William Alexander gift box — ready to give, no wrapping needed\u003c\/li\u003e\n\u003cli\u003eFragrance notes: blackcurrant, bergamot, apple, birch, musk\u003c\/li\u003e\n\u003cli\u003eUnisex fragrance — suitable for men and women\u003c\/li\u003e\n\u003cli\u003eUp to 12 weeks continuous fragrance depending on reed usage\u003c\/li\u003e\n\u003cli\u003eDimensions: 7cm diameter × 25cm height\u003c\/li\u003e\n\u003cli\u003eHand poured in Leicestershire, UK\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhy a Reed Diffuser?\u003c\/h2\u003e\n\u003cp\u003eReed diffusers are the most effortless way to fragrance a home. No flames to worry about, no electricity needed, no water tank to refill. The natural fibre reeds draw the fragrance oil upward and release it continuously and evenly into the room — 24 hours a day, 7 days a week.\u003c\/p\u003e\n\u003cp\u003eFor a subtle background scent, start with 4 reeds. For a powerful, hotel-strength throw that fills the entire room, use all 8. Flip the reeds once a week to refresh the fragrance and maintain consistent diffusion throughout the full 12 weeks.\u003c\/p\u003e\n\u003cp\u003eRefills are available separately — so when the oil runs out, you keep the bottle.\u003c\/p\u003e\n\u003ch2\u003eInspired by the World's Most Admired Fragrance\u003c\/h2\u003e\n\u003cp\u003eCreed Aventus has been the benchmark of modern masculine fragrance since its 2010 launch — and one of the most searched fragrance profiles in the UK. One \u0026amp; Only captures the same DNA: the vibrant fruity opening of blackcurrant and bergamot, the crisp apple mid-note, and the deep birch and musk dry-down that makes the original so instantly recognisable.\u003c\/p\u003e\n\u003cp\u003eNot an imitation. An interpretation. Crafted by a small British fragrance house with over a decade of expertise, using premium oils sourced from growing regions across the world — Corsica, Italy, France, Louisiana. The scent travels so you don't have to.\u003c\/p\u003e\n\u003ch2\u003ePerfect for Every Room in the Home\u003c\/h2\u003e\n\u003cp\u003eOne \u0026amp; Only is a genuinely versatile home fragrance. Place it in a living room for an immediate impact, a bedroom for a subtle overnight scent, a bathroom for a spa-like atmosphere, or a hallway so the fragrance is the first thing guests experience when they arrive.\u003c\/p\u003e\n\u003cp\u003eThe minimalist Scandinavian-inspired design — round glass vessel, clean white label, natural fibre reeds — complements every interior style from modern contemporary to classic country. Compact enough to fit anywhere. Stylish enough to display anywhere.\u003c\/p\u003e\n\u003ch2\u003eA Thoughtful Gift, Beautifully Presented\u003c\/h2\u003e\n\u003cp\u003ePresented in a signature William Alexander gift box, One \u0026amp; Only arrives ready to give — no additional wrapping needed. A genuinely premium, thoughtful gift for birthdays, housewarmings, weddings, anniversaries, Father's Day, Mother's Day or Christmas — for him, for her, or for anyone who appreciates fine home fragrance.\u003c\/p\u003e\n\u003ch2\u003eHand Poured in Britain\u003c\/h2\u003e\n\u003cp\u003eEvery William Alexander reed diffuser is hand poured in our Leicestershire studio using premium fragrance oils — never mass produced, never outsourced. We are a small British brand with over a decade of home fragrance expertise, and that shows in every bottle we make.\u003c\/p\u003e\n\u003cp\u003eWilliam Alexander — Elevating Everyday Living.\u003c\/p\u003e\n\u003ch2\u003eHow to Set Up Your Diffuser\u003c\/h2\u003e\n\u003cp\u003eTip: Place near a doorway or gentle air flow point for the best scent distribution throughout the room.\u003c\/p\u003e","brand":"William Alexander","offers":[{"title":"One \u0026 Only","offer_id":32139931844710,"sku":"WA-RD-ONO-100","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1252\/2417\/files\/william-alexander-one-and-only-reed-diffuser-100ml-creed-aventus-inspired.png?v=1787859668"},{"product_id":"one-and-only-candle","title":"One \u0026 Only Blackcurrant \u0026 Birch Luxury Soy Candle 220g | William Alexander","description":"\u003ch2\u003eA Scent Inspired by the World's Most Admired Fragrance\u003c\/h2\u003e\n\u003cp\u003eOne \u0026amp; Only is William Alexander's signature candle — a bold, sophisticated home fragrance inspired by the iconic Aventus scent profile that has defined modern masculine perfumery since 2010.\u003c\/p\u003e\n\u003cp\u003eWhere the original fragrance belongs on skin, One \u0026amp; Only brings that same energy into your home. It opens with an immediate burst of Corsican blackcurrant and Italian bergamot, bright and unapologetically confident. Crisp Calville Blanc apple from France carries the mid-burn before the fragrance settles into a deep, smoky base of Louisiana birch and musk — warm, grounded and long-lasting.\u003c\/p\u003e\n\u003cp\u003eThe result is a candle that fills a room the way great cologne fills a space. Bold enough to notice. Refined enough to stay.\u003c\/p\u003e\n\u003ch2\u003eWhat's Inside\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e220g hand-poured natural soy wax\u003c\/li\u003e\n\u003cli\u003e100-hour burn time\u003c\/li\u003e\n\u003cli\u003eCotton wick for a clean, soot-free burn\u003c\/li\u003e\n\u003cli\u003ePremium fragrance oils — no synthetic fillers\u003c\/li\u003e\n\u003cli\u003eFragrance notes: blackcurrant, bergamot, apple, birch, musk\u003c\/li\u003e\n\u003cli\u003eSuitable for men and women\u003c\/li\u003e\n\u003cli\u003ePresented in a William Alexander signature gift box\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhy Soy Wax?\u003c\/h2\u003e\n\u003cp\u003eWe use 100% natural soy wax for every William Alexander candle. Soy burns cleaner and slower than paraffin, meaning you get a longer, more consistent fragrance throw without the black soot marks on your walls or jar. It's also biodegradable and better for the environment — a small detail that matters to us.\u003c\/p\u003e\n\u003cp\u003eThe 100-hour burn time isn't a marketing figure. It's the result of the correct wax-to-fragrance ratio, the right wick gauge for a 220g vessel, and hand-pouring in small batches to ensure every candle performs consistently from first light to last.\u003c\/p\u003e\n\u003ch2\u003eThe Perfect Gift\u003c\/h2\u003e\n\u003cp\u003ePresented in a clean, minimalist William Alexander gift box, One \u0026amp; Only requires zero additional wrapping. It's a thoughtful, premium gift for anyone who appreciates fine fragrance — for him, for her, or for yourself.\u003c\/p\u003e\n\u003cp\u003eIdeal for birthdays, housewarmings, weddings, anniversaries, Father's Day, Mother's Day, and Christmas.\u003c\/p\u003e\n\u003ch2\u003eHand Poured in Britain\u003c\/h2\u003e\n\u003cp\u003eEvery William Alexander candle is hand poured in our Leicestershire studio. We're a small British brand with over a decade of home fragrance expertise — not a mass-produced import. That means tighter quality control, more consistent scent throw, and a product you can feel the difference in from the moment you lift the lid.\u003c\/p\u003e\n\u003cp\u003eWilliam Alexander — Elevating Everyday Living.\u003c\/p\u003e\n\u003ch2\u003eHow to Get the Best from Your Candle\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eTrim the wick to 5mm before every burn to prevent smoking and soot marks\u003c\/li\u003e\n\u003cli\u003eOn the first burn, let the wax melt pool reach the full edge of the jar (usually 2–3 hours) to prevent tunnelling\u003c\/li\u003e\n\u003cli\u003eBurn for no more than 3–4 hours at a time\u003c\/li\u003e\n\u003cli\u003eKeep away from drafts, and burn on a stable, heat-resistant surface\u003c\/li\u003e\n\u003cli\u003eDiscontinue burning once around 1cm of wax remains in the base\u003c\/li\u003e\n\u003cli\u003eNever leave a burning candle unattended, and keep out of reach of children and pets\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eYou Might Also Love\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eOne \u0026amp; Only Reed Diffuser — the same scent, continuous without any flame\u003c\/li\u003e\n\u003cli\u003ePomegranate Reed Diffuser — our rich, spiced fragrance for darker months\u003c\/li\u003e\n\u003cli\u003eLime Basil Mandarin Reed Diffuser — fresh, citrus, summery\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"William Alexander","offers":[{"title":"One \u0026 Only","offer_id":32139984371814,"sku":"WA-CN-ONO-220","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1252\/2417\/files\/william-alexander-one-and-only-soy-candle-220g-hero.png?v=1787859668"},{"product_id":"lime-basil-mandarin-reed-diffuser","title":"Lime Basil Mandarin Reed Diffuser 120ml | William Alexander","description":"\u003ch2\u003eThe Scent of a Home at Its Best\u003c\/h2\u003e\n\u003cp\u003eThere's a specific feeling that's hard to describe but instantly recognisable — walking into a kitchen that's spotlessly clean, windows open, a breeze carrying the smell of citrus and something herbal and green. Everything in its place. The whole house feeling alive.\u003c\/p\u003e\n\u003cp\u003eThat's what Lime Basil Mandarin was designed to capture.\u003c\/p\u003e\n\u003cp\u003eWilliam Alexander's brightest, most uplifting fragrance opens with a sharp, immediate burst of zesty lime — clean and energising without being artificial. Cool aromatic basil brings an unexpected herbal depth that stops it from being simply \"citrus\" and gives it genuine sophistication. Warm mandarin rounds out the base, adding a softness that keeps the fragrance from ever feeling harsh or clinical.\u003c\/p\u003e\n\u003cp\u003eFresh. Zesty. Like your home at its very best.\u003c\/p\u003e\n\u003ch2\u003eWhat's Included\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e120ml hand-poured premium fragrance oil in a round glass vessel\u003c\/li\u003e\n\u003cli\u003e8 high-performance natural fibre reed sticks\u003c\/li\u003e\n\u003cli\u003eSignature William Alexander gift box — ready to give, no wrapping needed\u003c\/li\u003e\n\u003cli\u003eFragrance notes: lime, basil, bergamot, mandarin\u003c\/li\u003e\n\u003cli\u003eUnisex fragrance — suitable for men and women\u003c\/li\u003e\n\u003cli\u003eUp to 12 weeks continuous fragrance depending on reed usage\u003c\/li\u003e\n\u003cli\u003eDimensions: 7cm diameter × 25cm height\u003c\/li\u003e\n\u003cli\u003eHand poured in Leicestershire, UK\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhy Citrus and Basil?\u003c\/h2\u003e\n\u003cp\u003eMost home fragrances reach for the obvious — vanilla, lavender, fresh linen. Safe, familiar, forgettable.\u003c\/p\u003e\n\u003cp\u003eLime Basil Mandarin is different. The combination of sharp citrus and cool herbal basil creates a fragrance that feels genuinely clean rather than just scented — the difference between a room that smells nice and a room that feels fresh. It's the kind of scent that makes people ask what you've done to the house, not what candle you're burning.\u003c\/p\u003e\n\u003cp\u003eIt also works where heavier fragrances can't. In a kitchen, it cuts through cooking smells without competing with them. In a hallway, it's the first thing guests experience — an immediate, welcoming hit of freshness. In a bathroom, it's spa-like without being overwhelming. In a home office, the citrus notes sharpen focus rather than encouraging you to switch off.\u003c\/p\u003e\n\u003ch2\u003eOne Fragrance, Every Room\u003c\/h2\u003e\n\u003cp\u003eLime Basil Mandarin is the most versatile scent in the William Alexander range — equally at home in spaces where you want energy and clarity as in spaces where you want to feel refreshed and calm.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eKitchen — cuts through cooking smells, leaves a clean bright atmosphere\u003c\/li\u003e\n\u003cli\u003eHallway — the first impression your home makes on every guest\u003c\/li\u003e\n\u003cli\u003eBathroom — clean and spa-like without being heavy or floral\u003c\/li\u003e\n\u003cli\u003eHome office — citrus notes are naturally focus-enhancing\u003c\/li\u003e\n\u003cli\u003eLiving room — light and sociable, perfect for spring and summer\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eA Thoughtful, Universally Loved Gift\u003c\/h2\u003e\n\u003cp\u003eSome fragrances divide opinion. Lime Basil Mandarin doesn't. It's the scent you gift when you want to get it right — fresh enough for people who find heavier fragrances overwhelming, sophisticated enough for those with discerning taste.\u003c\/p\u003e\n\u003cp\u003ePresented in a signature William Alexander gift box, it arrives ready to give with zero wrapping needed. An ideal gift for birthdays, housewarmings, Mother's Day, weddings, or simply as a thank-you — for him, for her, or for any home.\u003c\/p\u003e\n\u003ch2\u003eHand Poured in Britain\u003c\/h2\u003e\n\u003cp\u003eEvery William Alexander reed diffuser is hand poured in our Leicestershire studio using premium fragrance oils — never mass produced, never outsourced. We are a small British brand with over a decade of home fragrance expertise, and that shows in every bottle we make.\u003c\/p\u003e\n\u003cp\u003eWilliam Alexander — Elevating Everyday Living.\u003c\/p\u003e\n\u003ch2\u003eHow to Set Up Your Diffuser\u003c\/h2\u003e\n\u003cp\u003eTip: Lime Basil Mandarin works particularly well in a kitchen or hallway — the airflow in high-traffic areas carries the citrus notes further into the rest of the home.\u003c\/p\u003e","brand":"William Alexander","offers":[{"title":"Lime Basil Mandarin","offer_id":58340976951683,"sku":"WA-RD-LBM-120","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1252\/2417\/files\/william-alexander-lime-basil-mandarin-reed-diffuser-120ml.png?v=1787859668"},{"product_id":"pomegranate-reed-diffuser","title":"Pomegranate \u0026 Pink Pepper Reed Diffuser 120ml | William Alexander","description":"\u003ch2\u003eThe Scent of a Room Worth Staying In\u003c\/h2\u003e\n\u003cp\u003eYou know the feeling of walking into a hotel room for the first time — before you've even put your bags down — and the fragrance stops you. Rich, dark, complex. The kind of scent that makes a space feel curated. Considered. Expensive.\u003c\/p\u003e\n\u003cp\u003eThat's what Pomegranate was designed to do to your home.\u003c\/p\u003e\n\u003cp\u003eWilliam Alexander's most complex and indulgent fragrance opens with a spark of pink pepper and cardamom — warm, slightly spiced, immediately intriguing. Frankincense and citrus carry through the middle, giving the fragrance a depth that lighter home fragrances can't touch. The base settles into a rich, enveloping combination of clove, patchouli and Casablanca lily — dark, sensual and long-lasting.\u003c\/p\u003e\n\u003cp\u003eThe result is a home fragrance that doesn't just fill a room. It transforms it.\u003c\/p\u003e\n\u003ch2\u003eWhat's Included\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e120ml hand-poured premium fragrance oil in a round glass vessel\u003c\/li\u003e\n\u003cli\u003e8 high-performance natural fibre reed sticks\u003c\/li\u003e\n\u003cli\u003eSignature William Alexander gift box — ready to give, no wrapping needed\u003c\/li\u003e\n\u003cli\u003eFragrance notes: pink pepper, cardamom, frankincense, citrus, clove, patchouli, Casablanca lily\u003c\/li\u003e\n\u003cli\u003eUnisex fragrance — suitable for men and women\u003c\/li\u003e\n\u003cli\u003eUp to 12 weeks continuous fragrance depending on reed usage\u003c\/li\u003e\n\u003cli\u003eDimensions: 7cm diameter × 25cm height\u003c\/li\u003e\n\u003cli\u003eHand poured in Leicestershire, UK\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eA Fragrance with Proper Depth\u003c\/h2\u003e\n\u003cp\u003eMost home fragrances are designed to be immediately likeable — clean, fresh, unchallenging. Pomegranate is different. It's a fragrance with genuine layers, the kind that changes subtly as it diffuses and reveals different notes depending on where you are in the room and what time of day it is.\u003c\/p\u003e\n\u003cp\u003eThe top notes hit first — the warmth of pink pepper and cardamom making an immediate impression. As the diffuser settles into its rhythm, the frankincense and clove emerge, adding a smoky, almost ceremonial depth. The patchouli and Casablanca lily in the base give it a richness that lingers long after you've left the room.\u003c\/p\u003e\n\u003cp\u003eThis is a fragrance for people who take their home seriously.\u003c\/p\u003e\n\u003ch2\u003eThe Perfect Winter Home Fragrance\u003c\/h2\u003e\n\u003cp\u003eWhile Lime Basil Mandarin belongs to spring and summer, Pomegranate comes into its own in the colder months. The spiced, woody notes are naturally warming — the olfactory equivalent of dimming the lights, drawing the curtains and settling in for the evening.\u003c\/p\u003e\n\u003cp\u003eIt works particularly well in:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLiving rooms — the complexity of the fragrance fills a larger space beautifully\u003c\/li\u003e\n\u003cli\u003eBedrooms — the patchouli and lily base notes are rich and calming at night\u003c\/li\u003e\n\u003cli\u003eDining rooms — spiced fragrances complement food and candlelight\u003c\/li\u003e\n\u003cli\u003eHallways — makes an instant, dramatic first impression on guests\u003c\/li\u003e\n\u003cli\u003eBathrooms — transforms a bathroom into something closer to a spa\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eA Seriously Impressive Gift\u003c\/h2\u003e\n\u003cp\u003eSome gifts say \"I thought of you.\" Pomegranate says \"I know you have taste.\"\u003c\/p\u003e\n\u003cp\u003ePresented in a signature William Alexander gift box, it arrives ready to give — dark, rich and unmistakably premium. The kind of gift that gets placed on display immediately and prompts questions from every visitor.\u003c\/p\u003e\n\u003cp\u003eAn ideal gift for birthdays, housewarmings, anniversaries, Christmas, or any occasion where you want to give something genuinely memorable — for him, for her, or for any home that deserves something special.\u003c\/p\u003e\n\u003ch2\u003eHand Poured in Britain\u003c\/h2\u003e\n\u003cp\u003eEvery William Alexander reed diffuser is hand poured in our Leicestershire studio using premium fragrance oils — never mass produced, never outsourced. We are a small British brand with over a decade of home fragrance expertise, and that shows in every bottle we make.\u003c\/p\u003e\n\u003cp\u003eWilliam Alexander — Elevating Everyday Living.\u003c\/p\u003e\n\u003ch2\u003eHow to Set Up Your Diffuser\u003c\/h2\u003e\n\u003cp\u003eTip: Pomegranate's depth and complexity means it works best in larger rooms where the fragrance has space to develop — a living room or open-plan space will let this scent perform at its very best.\u003c\/p\u003e","brand":"William Alexander","offers":[{"title":"Pomegranate","offer_id":58340989370755,"sku":"WA-RD-POM-120","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1252\/2417\/files\/william-alexander-pomegranate-pink-pepper-reed-diffuser-120ml.png?v=1787859668"},{"product_id":"new-york-reed-diffuser-100ml-william-alexander","title":"New York 540 Saffron \u0026 Amber Reed Diffuser 120ml | William Alexander","description":"\u003ch2\u003eThe Scent of a City That Never Settles\u003c\/h2\u003e\n\u003cp\u003eYou know the feeling of stepping into an incredible hotel in New York — polished stone, warm lighting, fresh flowers, immaculate interiors — and noticing the fragrance before anything else.\u003c\/p\u003e\n\u003cp\u003eClean, luxurious and instantly distinctive.\u003c\/p\u003e\n\u003cp\u003eThat is what New York was created to bring into your home.\u003c\/p\u003e\n\u003cp\u003eWilliam Alexander's New York fragrance opens with the unmistakable warmth of saffron — slightly spiced, refined and immediately intriguing. At the heart, jasmine adds a smooth floral elegance without becoming overly sweet. As the fragrance develops, amber, fir balsam and moss create a warm, woody base that gives New York its depth and remarkable staying power.\u003c\/p\u003e\n\u003cp\u003eThe result is sophisticated, modern and effortlessly luxurious.\u003c\/p\u003e\n\u003cp\u003eA fragrance that doesn't simply make a room smell good.\u003c\/p\u003e\n\u003cp\u003eIt makes the room feel finished.\u003c\/p\u003e\n\u003ch2\u003eWhat's Included\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e120ml hand-poured premium fragrance oil in a round glass vessel\u003c\/li\u003e\n\u003cli\u003e8 high-performance natural fibre reed sticks\u003c\/li\u003e\n\u003cli\u003eSignature William Alexander gift box — ready to give, no wrapping needed\u003c\/li\u003e\n\u003cli\u003eFragrance notes: saffron, jasmine, fir balsam, amber and moss\u003c\/li\u003e\n\u003cli\u003eUnisex fragrance — suitable for men and women\u003c\/li\u003e\n\u003cli\u003eUp to 12 weeks continuous fragrance depending on reed usage\u003c\/li\u003e\n\u003cli\u003eDimensions: 7cm diameter × 25cm height\u003c\/li\u003e\n\u003cli\u003eHand poured in Leicestershire, UK\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eModern Luxury in Fragrance Form\u003c\/h2\u003e\n\u003cp\u003eSome fragrances are immediately floral. Others are obviously woody or citrus.\u003c\/p\u003e\n\u003cp\u003eNew York is harder to define — and that's exactly what makes it so distinctive.\u003c\/p\u003e\n\u003cp\u003eThe saffron gives the opening a warm, almost luminous quality. Then jasmine begins to appear, adding softness and elegance before the fragrance settles into its deeper base of amber, fir balsam and moss.\u003c\/p\u003e\n\u003cp\u003eIt's warm without being heavy.\u003c\/p\u003e\n\u003cp\u003eSweet without being sugary.\u003c\/p\u003e\n\u003cp\u003eWoody without becoming masculine.\u003c\/p\u003e\n\u003cp\u003eThe balance is what gives New York its signature character — a sophisticated fragrance that feels equally at home in a minimalist apartment, contemporary townhouse or luxury hotel suite.\u003c\/p\u003e\n\u003ch2\u003eThe Luxury Hotel Scent for Your Home\u003c\/h2\u003e\n\u003cp\u003eNew York was created for people who love the atmosphere of beautiful hotels, restaurants and carefully designed interiors.\u003c\/p\u003e\n\u003cp\u003eIt's the kind of fragrance that works quietly in the background but makes the entire space feel more considered.\u003c\/p\u003e\n\u003cp\u003eIt works particularly well in:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLiving rooms — creates an elegant, welcoming atmosphere without overwhelming the room\u003c\/li\u003e\n\u003cli\u003eBedrooms — the amber and jasmine create a warm, sophisticated evening scent\u003c\/li\u003e\n\u003cli\u003eHallways — makes an immediate luxury-hotel impression when someone enters your home\u003c\/li\u003e\n\u003cli\u003eHome offices — clean, modern and refined without becoming distracting\u003c\/li\u003e\n\u003cli\u003eBathrooms — adds the polished feel of a high-end hotel or spa\u003c\/li\u003e\n\u003cli\u003eOpen-plan spaces — the saffron and amber have enough presence to carry beautifully through larger rooms\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eInspired by the Energy of New York\u003c\/h2\u003e\n\u003cp\u003eNew York is a city built on contrasts.\u003c\/p\u003e\n\u003cp\u003eHistoric architecture beside glass towers. Dark cocktail bars beneath bright city lights. Tailored elegance mixed with constant energy.\u003c\/p\u003e\n\u003cp\u003eThe fragrance follows the same idea.\u003c\/p\u003e\n\u003cp\u003eThe brightness of jasmine sits against warm saffron. Amber adds richness, while fir balsam and moss bring an earthy depth underneath.\u003c\/p\u003e\n\u003cp\u003eIt's polished but not predictable.\u003c\/p\u003e\n\u003cp\u003eWarm but still contemporary.\u003c\/p\u003e\n\u003cp\u003eAnd distinctive enough that people notice it when they walk into the room.\u003c\/p\u003e\n\u003ch2\u003eA Gift That Feels Expensive\u003c\/h2\u003e\n\u003cp\u003eA good home fragrance is one of those rare gifts that feels personal without being difficult to choose.\u003c\/p\u003e\n\u003cp\u003eNew York makes an especially impressive gift because of its universally luxurious character.\u003c\/p\u003e\n\u003cp\u003ePresented in our signature William Alexander gift box, it arrives ready to give and looks just as considered as the fragrance inside.\u003c\/p\u003e\n\u003cp\u003eIdeal for birthdays, housewarmings, anniversaries, Christmas, weddings, new homes or simply as a gift for someone who appreciates beautiful interiors and distinctive fragrance.\u003c\/p\u003e\n\u003cp\u003eFor him. For her. For the home.\u003c\/p\u003e\n\u003ch2\u003eHand Poured in Britain\u003c\/h2\u003e\n\u003cp\u003eEvery William Alexander reed diffuser is hand poured in our Leicestershire studio using premium fragrance oils — never mass produced, never outsourced.\u003c\/p\u003e\n\u003cp\u003eWe are a small British home fragrance brand with over a decade of experience developing and testing fragrances, with a simple philosophy:\u003c\/p\u003e\n\u003cp\u003eBeautiful scent. Beautiful design. No unnecessary complication.\u003c\/p\u003e\n\u003cp\u003eEvery detail — from the fragrance concentration to the fibre reeds and minimalist packaging — has been considered to create a diffuser we would be proud to display in our own homes.\u003c\/p\u003e\n\u003cp\u003eWilliam Alexander — Elevating Everyday Living.\u003c\/p\u003e\n\u003ch2\u003eHow to Set Up Your Diffuser\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eRemove the cap and push out the inner paper seal\u003c\/li\u003e\n\u003cli\u003eReplace the cap and insert all 8 reeds\u003c\/li\u003e\n\u003cli\u003eAllow approximately 24 hours for the reeds to fully saturate before assessing scent throw\u003c\/li\u003e\n\u003cli\u003eFlip the reeds once a week to refresh the fragrance\u003c\/li\u003e\n\u003cli\u003eUse fewer reeds for a more subtle background scent, or all 8 for maximum fragrance\u003c\/li\u003e\n\u003cli\u003eKeep upright on a stable surface away from direct sunlight and heat\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eTip: New York is particularly effective in hallways and living spaces. Place it near the natural movement of air through the room rather than hidden in a corner — this helps the saffron, jasmine and amber notes travel naturally through the space.\u003c\/p\u003e","brand":"William Alexander","offers":[{"title":"New York 540","offer_id":62416399630723,"sku":"WA-RD-NYK-120","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1252\/2417\/files\/william-alexander-new-york-540-saffron-amber-reed-diffuser-120ml.png?v=1787859668"},{"product_id":"byron-bay-33-diffuser-100ml-william-alexander","title":"Byron Bay 33 Sandalwood \u0026 Cedar Reed Diffuser 120ml | William Alexander","description":"\u003ch2\u003eThe Scent of Effortless Coastal Luxury\u003c\/h2\u003e\n\u003cp\u003eThere’s something different about a home by the coast.\u003c\/p\u003e\n\u003cp\u003eOpen windows. Warm timber. Linen in the breeze. Sunlight moving across the room. Everything feels relaxed, natural and effortlessly considered.\u003c\/p\u003e\n\u003cp\u003eThat feeling inspired Byron Bay.\u003c\/p\u003e\n\u003cp\u003eA warm, woody fragrance built around sandalwood, cedar and cardamom, Byron Bay is understated rather than overpowering. It opens with aromatic nutmeg and cardamom, before revealing a beautifully smooth heart of cedar, cashmeran and violet. As the fragrance settles, sandalwood and vetiver create a warm, dry and sophisticated base that lingers quietly in the room.\u003c\/p\u003e\n\u003cp\u003eWoody. Clean. Warm. Addictive.\u003c\/p\u003e\n\u003cp\u003eThe kind of fragrance you notice when you walk in — and miss when you leave.\u003c\/p\u003e\n\u003ch2\u003eWhat's Included\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e120ml hand-poured premium fragrance oil in a round glass vessel\u003c\/li\u003e\n\u003cli\u003e8 high-performance natural fibre reed sticks\u003c\/li\u003e\n\u003cli\u003eSignature William Alexander gift box — ready to give, no wrapping needed\u003c\/li\u003e\n\u003cli\u003eFragrance notes: nutmeg, cardamom, cedar, cashmeran, violet, sandalwood and vetiver\u003c\/li\u003e\n\u003cli\u003eUnisex fragrance — equally suited to men and women\u003c\/li\u003e\n\u003cli\u003eUp to 12 weeks continuous fragrance depending on reed usage\u003c\/li\u003e\n\u003cli\u003eDimensions: 7cm diameter × 25cm height\u003c\/li\u003e\n\u003cli\u003eHand poured in Leicestershire, UK\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eA Different Kind of Woody Fragrance\u003c\/h2\u003e\n\u003cp\u003eByron Bay isn't the traditional heavy, dark woody fragrance you might expect.\u003c\/p\u003e\n\u003cp\u003eIt's lighter. Drier. More refined.\u003c\/p\u003e\n\u003cp\u003eNutmeg and cardamom provide a subtle aromatic opening before cedar and cashmeran begin to give the fragrance its distinctive woody character.\u003c\/p\u003e\n\u003cp\u003eThen comes the sandalwood.\u003c\/p\u003e\n\u003cp\u003eSmooth, warm and creamy, it sits at the heart of the experience without dominating the room. Vetiver brings a slightly earthy dryness underneath, while violet adds just enough softness to balance the woods.\u003c\/p\u003e\n\u003cp\u003eThe result is a fragrance that feels incredibly natural in a beautifully designed home.\u003c\/p\u003e\n\u003cp\u003eNothing loud.\u003c\/p\u003e\n\u003cp\u003eNothing overly sweet.\u003c\/p\u003e\n\u003cp\u003eJust understated, modern luxury.\u003c\/p\u003e\n\u003ch2\u003eInspired by Byron Bay\u003c\/h2\u003e\n\u003cp\u003eByron Bay represents a particular kind of luxury.\u003c\/p\u003e\n\u003cp\u003eNot chandeliers and marble.\u003c\/p\u003e\n\u003cp\u003eTimber, stone, linen, sunlight and space.\u003c\/p\u003e\n\u003cp\u003eBeautiful Australian homes where the doors are open, the outside flows into the interior and everything feels deliberately uncomplicated.\u003c\/p\u003e\n\u003cp\u003eThat philosophy became the inspiration behind this fragrance.\u003c\/p\u003e\n\u003cp\u003eThe warm sandalwood and cedar reflect natural timber interiors, while cardamom and nutmeg bring warmth and character. Vetiver provides an earthy quality that gives the fragrance its relaxed, grounded finish.\u003c\/p\u003e\n\u003cp\u003eIt's our interpretation of modern coastal living — captured in scent.\u003c\/p\u003e\n\u003ch2\u003eMade for Beautiful Interiors\u003c\/h2\u003e\n\u003cp\u003eByron Bay works particularly well in contemporary, minimalist and Scandinavian-inspired interiors where fragrance should complement the space rather than dominate it.\u003c\/p\u003e\n\u003cp\u003eTry it in:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLiving rooms — sandalwood and cedar create a warm, relaxed atmosphere\u003c\/li\u003e\n\u003cli\u003eBedrooms — smooth woods and cashmeran provide a calming evening fragrance\u003c\/li\u003e\n\u003cli\u003eHallways — gives guests an immediate sense of understated luxury\u003c\/li\u003e\n\u003cli\u003eHome offices — woody, sophisticated and subtle enough to live with throughout the day\u003c\/li\u003e\n\u003cli\u003eBathrooms — creates the relaxed atmosphere of a luxury coastal retreat\u003c\/li\u003e\n\u003cli\u003eOpen-plan spaces — the woody base develops beautifully as it moves through a larger room\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eA Truly Unisex Home Fragrance\u003c\/h2\u003e\n\u003cp\u003eByron Bay is one of those rare fragrances that sits perfectly between traditionally masculine and feminine scent profiles.\u003c\/p\u003e\n\u003cp\u003eThe cedar, sandalwood and vetiver give it structure and depth, while violet, cashmeran and aromatic spice soften the composition.\u003c\/p\u003e\n\u003cp\u003eThat makes it particularly easy to live with — and exceptionally easy to gift.\u003c\/p\u003e\n\u003cp\u003eIt's sophisticated without being formal, distinctive without being difficult and luxurious without trying too hard.\u003c\/p\u003e\n\u003ch2\u003eA Gift for Someone with Great Taste\u003c\/h2\u003e\n\u003cp\u003eSome gifts are designed to impress when they're opened.\u003c\/p\u003e\n\u003cp\u003eThe best ones continue to impress afterwards.\u003c\/p\u003e\n\u003cp\u003ePresented in our signature William Alexander gift box, Byron Bay arrives ready to give and becomes part of the home the moment it's unpacked.\u003c\/p\u003e\n\u003cp\u003eIts clean, minimalist presentation and unisex woody fragrance make it an ideal gift for birthdays, housewarmings, anniversaries, Christmas, weddings or new homes.\u003c\/p\u003e\n\u003cp\u003eFor him. For her. For anyone who appreciates beautiful interiors and exceptional fragrance.\u003c\/p\u003e\n\u003ch2\u003eHand Poured in Britain\u003c\/h2\u003e\n\u003cp\u003eEvery William Alexander reed diffuser is hand poured in our Leicestershire studio using premium fragrance oils — never mass produced, never outsourced.\u003c\/p\u003e\n\u003cp\u003eWe are a small British home fragrance brand with over a decade of experience developing and testing fragrances, with a simple philosophy:\u003c\/p\u003e\n\u003cp\u003eBeautiful scent. Beautiful design. No unnecessary complication.\u003c\/p\u003e\n\u003cp\u003eFrom the fragrance concentration and fibre reeds to our minimalist packaging, every detail has been considered to create something we would genuinely want in our own homes.\u003c\/p\u003e\n\u003cp\u003eWilliam Alexander — Elevating Everyday Living.\u003c\/p\u003e\n\u003ch2\u003eHow to Set Up Your Diffuser\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eRemove the cap and push out the inner paper seal\u003c\/li\u003e\n\u003cli\u003eReplace the cap and insert all 8 reeds\u003c\/li\u003e\n\u003cli\u003eAllow approximately 24 hours for the reeds to fully saturate before assessing scent throw\u003c\/li\u003e\n\u003cli\u003eFlip the reeds once a week to refresh the fragrance\u003c\/li\u003e\n\u003cli\u003eUse fewer reeds for a subtle background fragrance, or all 8 for maximum scent\u003c\/li\u003e\n\u003cli\u003eKeep upright on a stable surface away from direct sunlight and heat\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eTip: Byron Bay works beautifully in bedrooms and living spaces where its sandalwood, cedar and vetiver notes can sit naturally in the background. Pair it with warm lighting, natural timber and neutral interiors for the full coastal-luxury atmosphere.\u003c\/p\u003e","brand":"William Alexander","offers":[{"title":"Byron Bay 33","offer_id":62417258873219,"sku":"WA-RD-BYB-120","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1252\/2417\/files\/william-alexander-byron-bay-sandalwood-cedar-reed-diffuser-120ml.png?v=1787859730"},{"product_id":"dubai-diffuser-120ml-william-alexander","title":"Dubai Oud \u0026 Bergamot Reed Diffuser 120ml | William Alexander","description":"\u003ch2\u003eThe Scent of Modern Arabian Luxury\u003c\/h2\u003e\n\u003cp\u003eThere’s a particular kind of luxury you experience in Dubai.\u003c\/p\u003e\n\u003cp\u003eCool marble beneath your feet. Warm evening air outside. Beautiful interiors. Soft lighting. And that unmistakable fragrance of rich woods and amber lingering quietly in the background.\u003c\/p\u003e\n\u003cp\u003eThat atmosphere inspired Dubai.\u003c\/p\u003e\n\u003cp\u003eA sophisticated woody fragrance built around oud-style woods, citrus, patchouli, amber and musk, Dubai balances richness with freshness. It opens with a bright lift of citrus before developing into a smooth, elegant heart of patchouli and hedione. As the fragrance settles, amber, musk and deep woods create the warm, enveloping base that defines its character.\u003c\/p\u003e\n\u003cp\u003eRich without being overpowering.\u003c\/p\u003e\n\u003cp\u003eDark without being heavy.\u003c\/p\u003e\n\u003cp\u003eA modern interpretation of Arabian luxury, designed for the home.\u003c\/p\u003e\n\u003ch2\u003eWhat's Included\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e120ml hand-poured premium fragrance oil in a round glass vessel\u003c\/li\u003e\n\u003cli\u003e8 high-performance natural fibre reed sticks\u003c\/li\u003e\n\u003cli\u003eSignature William Alexander gift box — ready to give, no wrapping needed\u003c\/li\u003e\n\u003cli\u003eFragrance notes: citrus, patchouli, hedione, amber, musk and woods\u003c\/li\u003e\n\u003cli\u003eUnisex fragrance — equally suited to men and women\u003c\/li\u003e\n\u003cli\u003eUp to 12 weeks continuous fragrance depending on reed usage\u003c\/li\u003e\n\u003cli\u003eDimensions: 7cm diameter × 25cm height\u003c\/li\u003e\n\u003cli\u003eHand poured in Leicestershire, UK\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhere Fresh Bergamot Meets Deep Woods\u003c\/h2\u003e\n\u003cp\u003eOud fragrances are traditionally known for being dark, intense and powerful.\u003c\/p\u003e\n\u003cp\u003eDubai takes a more contemporary approach.\u003c\/p\u003e\n\u003cp\u003eThe fragrance begins with a bright citrus and bergamot-style freshness, immediately lifting the deeper woody character underneath.\u003c\/p\u003e\n\u003cp\u003eAs it develops, patchouli adds richness while hedione brings an airy quality through the centre of the fragrance, preventing the composition from becoming too dense.\u003c\/p\u003e\n\u003cp\u003eThen the deeper notes begin to emerge.\u003c\/p\u003e\n\u003cp\u003eAmber, musk and woods settle into the background, creating the warm, smooth and luxurious finish that gives Dubai its presence.\u003c\/p\u003e\n\u003cp\u003eIt's a fragrance built on contrast.\u003c\/p\u003e\n\u003cp\u003eFresh against dark.\u003c\/p\u003e\n\u003cp\u003eBright against woody.\u003c\/p\u003e\n\u003cp\u003eModern against traditional.\u003c\/p\u003e\n\u003ch2\u003eInspired by Dubai\u003c\/h2\u003e\n\u003cp\u003eDubai is a city where contrasts somehow work beautifully together.\u003c\/p\u003e\n\u003cp\u003eAncient fragrance traditions meet extraordinary modern architecture. Warm desert evenings meet cool, immaculate interiors. Oud and incense sit naturally alongside some of the world's most contemporary hotels and restaurants.\u003c\/p\u003e\n\u003cp\u003eThat contrast became the inspiration for Dubai.\u003c\/p\u003e\n\u003cp\u003eThe freshness of bergamot and citrus reflects the modern side of the city, while amber, musk and deep woods reference the rich fragrance culture of the Middle East.\u003c\/p\u003e\n\u003cp\u003eThe result isn't a traditional oud fragrance.\u003c\/p\u003e\n\u003cp\u003eIt's our interpretation of what oud can feel like in a modern home.\u003c\/p\u003e\n\u003ch2\u003eThe Luxury Hotel Scent for Your Home\u003c\/h2\u003e\n\u003cp\u003eDubai has presence.\u003c\/p\u003e\n\u003cp\u003eThat makes it particularly suited to rooms where you want fragrance to become part of the atmosphere rather than simply sit quietly in the background.\u003c\/p\u003e\n\u003cp\u003eIt works beautifully in:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLiving rooms — amber and woods create a rich, welcoming atmosphere\u003c\/li\u003e\n\u003cli\u003eHallways — makes an immediate statement when someone enters your home\u003c\/li\u003e\n\u003cli\u003eBedrooms — musk and amber become particularly warm and inviting in the evening\u003c\/li\u003e\n\u003cli\u003eHome offices — sophisticated woods create a polished, considered environment\u003c\/li\u003e\n\u003cli\u003eBathrooms — brings the atmosphere of a luxury Middle Eastern hotel or spa\u003c\/li\u003e\n\u003cli\u003eOpen-plan spaces — the deeper woody notes have enough character to carry through larger rooms\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eA Fragrance with Presence\u003c\/h2\u003e\n\u003cp\u003eSome home fragrances are designed to disappear quietly into the background.\u003c\/p\u003e\n\u003cp\u003eDubai isn't one of them.\u003c\/p\u003e\n\u003cp\u003eThe combination of bright citrus against amber, musk and woods gives it a distinctive character that people notice.\u003c\/p\u003e\n\u003cp\u003eYet it doesn't need to shout.\u003c\/p\u003e\n\u003cp\u003eAs the reeds gradually diffuse the fragrance, different elements reveal themselves throughout the day. Sometimes you'll notice the freshness of the citrus. At other times, the warmer amber and woods become more prominent.\u003c\/p\u003e\n\u003cp\u003eIt's this depth that makes Dubai particularly suited to people who enjoy richer, more sophisticated fragrance profiles.\u003c\/p\u003e\n\u003ch2\u003eA Truly Unisex Fragrance\u003c\/h2\u003e\n\u003cp\u003eOud and woody fragrances are sometimes treated as traditionally masculine.\u003c\/p\u003e\n\u003cp\u003eDubai is deliberately more balanced.\u003c\/p\u003e\n\u003cp\u003eThe woods, amber and patchouli provide depth and structure, while citrus and hedione introduce freshness and softness.\u003c\/p\u003e\n\u003cp\u003eThat balance creates a fragrance that feels equally natural in his home, her home or a shared space.\u003c\/p\u003e\n\u003cp\u003eSophisticated.\u003c\/p\u003e\n\u003cp\u003eWarm.\u003c\/p\u003e\n\u003cp\u003eDistinctive.\u003c\/p\u003e\n\u003cp\u003eAnd exceptionally easy to gift.\u003c\/p\u003e\n\u003ch2\u003eA Gift That Makes an Impression\u003c\/h2\u003e\n\u003cp\u003eThere are certain fragrances that immediately feel expensive.\u003c\/p\u003e\n\u003cp\u003eDubai is one of them.\u003c\/p\u003e\n\u003cp\u003ePresented in our signature William Alexander gift box, it arrives ready to give — a beautifully considered gift that looks as impressive as it smells.\u003c\/p\u003e\n\u003cp\u003eIts rich, unisex fragrance makes it ideal for birthdays, housewarmings, anniversaries, Christmas, weddings, new homes or simply for someone who appreciates distinctive fragrance and beautiful interiors.\u003c\/p\u003e\n\u003cp\u003eFor him. For her. For the home.\u003c\/p\u003e\n\u003ch2\u003eHand Poured in Britain\u003c\/h2\u003e\n\u003cp\u003eEvery William Alexander reed diffuser is hand poured in our Leicestershire studio using premium fragrance oils — never mass produced, never outsourced.\u003c\/p\u003e\n\u003cp\u003eWe are a small British home fragrance brand with over a decade of experience developing and testing fragrances, with a simple philosophy:\u003c\/p\u003e\n\u003cp\u003eBeautiful scent. Beautiful design. No unnecessary complication.\u003c\/p\u003e\n\u003cp\u003eFrom fragrance concentration and fibre reeds to our minimalist packaging, every detail has been considered to create something we would genuinely want to display in our own homes.\u003c\/p\u003e\n\u003cp\u003eWilliam Alexander — Elevating Everyday Living.\u003c\/p\u003e\n\u003ch2\u003eHow to Set Up Your Diffuser\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eRemove the cap and push out the inner paper seal\u003c\/li\u003e\n\u003cli\u003eReplace the cap and insert all 8 reeds\u003c\/li\u003e\n\u003cli\u003eAllow approximately 24 hours for the reeds to fully saturate before assessing scent throw\u003c\/li\u003e\n\u003cli\u003eFlip the reeds once a week to refresh the fragrance\u003c\/li\u003e\n\u003cli\u003eUse fewer reeds for a more subtle background fragrance, or all 8 for maximum scent\u003c\/li\u003e\n\u003cli\u003eKeep upright on a stable surface away from direct sunlight and heat\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eTip: Dubai's amber and woody character makes it particularly effective in hallways, living rooms and larger spaces. For a more subtle scent, begin with 5–6 reeds and add more until you reach your preferred fragrance strength.\u003c\/p\u003e","brand":"William Alexander","offers":[{"title":"Dubai - Oud \u0026 Bergamot","offer_id":62417268113795,"sku":"WA-RD-DUB-120","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1252\/2417\/files\/william-alexander-dubai-oud-bergamot-reed-diffuser-120ml.png?v=1787859752"},{"product_id":"tuscan-fig-diffuser-120ml-william-alexander","title":"Tuscan Fig \u0026 Cedar Reed Diffuser 120ml | William Alexander","description":"\u003ch2\u003eThe Scent of an Italian Summer\u003c\/h2\u003e\n\u003cp\u003eImagine opening the doors of a Tuscan villa on a warm summer morning.\u003c\/p\u003e\n\u003cp\u003eSunlight across old stone. Green leaves moving gently outside. Fig trees growing in the garden. The warmth of natural wood and the unmistakable freshness of the Italian countryside drifting through the house.\u003c\/p\u003e\n\u003cp\u003eThat feeling inspired Tuscany.\u003c\/p\u003e\n\u003cp\u003eA beautifully green, woody fragrance built around fig leaf, soft florals and warm cedar, Tuscany opens with the crisp freshness of green leaves before developing into a delicate heart of cyclamen and lily of the valley. As the fragrance settles, fig, cedar, amber, vetiver and tonka create a smooth, warm base with just enough sweetness to soften the greenery.\u003c\/p\u003e\n\u003cp\u003eFresh. Green. Woody. Effortlessly sophisticated.\u003c\/p\u003e\n\u003cp\u003eA little piece of Tuscany, without leaving home.\u003c\/p\u003e\n\u003ch2\u003eWhat's Included\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e120ml hand-poured premium fragrance oil in a round glass vessel\u003c\/li\u003e\n\u003cli\u003e8 high-performance natural fibre reed sticks\u003c\/li\u003e\n\u003cli\u003eSignature William Alexander gift box — ready to give, no wrapping needed\u003c\/li\u003e\n\u003cli\u003eFragrance notes: green leaf, cyclamen, lily of the valley, fig, cedar, amber, vetiver and tonka\u003c\/li\u003e\n\u003cli\u003eUnisex fragrance — equally suited to men and women\u003c\/li\u003e\n\u003cli\u003eUp to 12 weeks continuous fragrance depending on reed usage\u003c\/li\u003e\n\u003cli\u003eDimensions: 7cm diameter × 25cm height\u003c\/li\u003e\n\u003cli\u003eHand poured in Leicestershire, UK\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eThe Beauty of Green Fig\u003c\/h2\u003e\n\u003cp\u003eThere is something incredibly distinctive about the scent of a fig tree.\u003c\/p\u003e\n\u003cp\u003eIt's not simply fruity.\u003c\/p\u003e\n\u003cp\u003eCrush a fig leaf between your fingers and you'll discover something much greener — fresh, slightly creamy, almost woody.\u003c\/p\u003e\n\u003cp\u003eThat's the character we wanted to capture with Tuscany.\u003c\/p\u003e\n\u003cp\u003eThe fragrance begins with green leaf, creating an immediate impression of fresh Mediterranean foliage.\u003c\/p\u003e\n\u003cp\u003eAs it develops, cyclamen and lily of the valley introduce a delicate floral freshness before the fig begins to emerge.\u003c\/p\u003e\n\u003cp\u003eThen comes the warmth.\u003c\/p\u003e\n\u003cp\u003eCedar, amber, vetiver and tonka provide a beautifully smooth base, transforming the initial greenery into something warmer, richer and more sophisticated.\u003c\/p\u003e\n\u003cp\u003eThe result is a fig fragrance that feels natural rather than sweet.\u003c\/p\u003e\n\u003ch2\u003eInspired by Tuscany\u003c\/h2\u003e\n\u003cp\u003eTuscany has a beauty that never feels over-designed.\u003c\/p\u003e\n\u003cp\u003eOld stone houses. Cypress-lined roads. Olive groves. Fig trees. Weathered timber. Long tables outside and windows left open to the countryside.\u003c\/p\u003e\n\u003cp\u003eEverything seems to belong exactly where it is.\u003c\/p\u003e\n\u003cp\u003eThat sense of effortless simplicity became the inspiration behind Tuscany.\u003c\/p\u003e\n\u003cp\u003eGreen leaves and fig capture the landscape, while cedar and vetiver reflect the natural woods and earth underneath. Amber and tonka add the warmth of the Mediterranean sun.\u003c\/p\u003e\n\u003cp\u003eIt's our interpretation of the Italian countryside — captured in scent.\u003c\/p\u003e\n\u003ch2\u003eMediterranean Living at Home\u003c\/h2\u003e\n\u003cp\u003eTuscany is particularly beautiful in homes with natural materials, neutral colours and relaxed interiors.\u003c\/p\u003e\n\u003cp\u003eIts balance of fresh greenery and warm woods makes it versatile enough to use throughout the home.\u003c\/p\u003e\n\u003cp\u003eTry it in:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eKitchens — green fig and fresh leaves feel beautifully natural alongside stone and timber\u003c\/li\u003e\n\u003cli\u003eLiving rooms — cedar, amber and fig create a relaxed Mediterranean atmosphere\u003c\/li\u003e\n\u003cli\u003eBedrooms — the softer tonka and woody base becomes warm and calming in the evening\u003c\/li\u003e\n\u003cli\u003eHallways — fresh greenery creates an elegant first impression when guests arrive\u003c\/li\u003e\n\u003cli\u003eBathrooms — the green and floral notes give the room a fresh, botanical quality\u003c\/li\u003e\n\u003cli\u003eOpen-plan spaces — fig, cedar and vetiver develop beautifully across larger rooms\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFresh Without Smelling Ordinary\u003c\/h2\u003e\n\u003cp\u003eFresh home fragrance usually means citrus, linen or something overtly floral.\u003c\/p\u003e\n\u003cp\u003eTuscany takes a different route.\u003c\/p\u003e\n\u003cp\u003eThe freshness comes from leaves, stems and greenery rather than sharp citrus.\u003c\/p\u003e\n\u003cp\u003eThat gives the fragrance a more natural character — as though the scent is coming from somewhere outside rather than from a bottle.\u003c\/p\u003e\n\u003cp\u003eThe fig adds a subtle creamy quality while cedar and vetiver prevent the fragrance from becoming overly sweet.\u003c\/p\u003e\n\u003cp\u003eIt's fresh enough for spring and summer, but the warm woody base means Tuscany works beautifully throughout the year.\u003c\/p\u003e\n\u003ch2\u003eA Fragrance Made for Beautiful Interiors\u003c\/h2\u003e\n\u003cp\u003eTuscany doesn't demand attention.\u003c\/p\u003e\n\u003cp\u003eIt becomes part of the room.\u003c\/p\u003e\n\u003cp\u003eThat makes it particularly suited to Scandinavian, Mediterranean and minimalist interiors where natural materials and simplicity do most of the talking.\u003c\/p\u003e\n\u003cp\u003eThink limestone.\u003c\/p\u003e\n\u003cp\u003eWarm oak.\u003c\/p\u003e\n\u003cp\u003eLinen.\u003c\/p\u003e\n\u003cp\u003eCeramics.\u003c\/p\u003e\n\u003cp\u003eGreenery.\u003c\/p\u003e\n\u003cp\u003eAnd the scent of fig leaves quietly moving through the space.\u003c\/p\u003e\n\u003cp\u003eUnderstated luxury at its best.\u003c\/p\u003e\n\u003ch2\u003eA Beautiful Gift for the Home\u003c\/h2\u003e\n\u003cp\u003eTuscany is an easy fragrance to fall in love with.\u003c\/p\u003e\n\u003cp\u003eFresh enough to have broad appeal, yet distinctive enough to feel like you've chosen something special.\u003c\/p\u003e\n\u003cp\u003ePresented in our signature William Alexander gift box, it arrives ready to give and looks beautiful from the moment it's opened.\u003c\/p\u003e\n\u003cp\u003eAn ideal gift for birthdays, housewarmings, weddings, anniversaries, Christmas, new homes or anyone who loves Italy, beautiful interiors and sophisticated home fragrance.\u003c\/p\u003e\n\u003cp\u003eFor him. For her. For the home.\u003c\/p\u003e\n\u003ch2\u003eHand Poured in Britain\u003c\/h2\u003e\n\u003cp\u003eEvery William Alexander reed diffuser is hand poured in our Leicestershire studio using premium fragrance oils — never mass produced, never outsourced.\u003c\/p\u003e\n\u003cp\u003eWe are a small British home fragrance brand with over a decade of experience developing and testing fragrances, with a simple philosophy:\u003c\/p\u003e\n\u003cp\u003eBeautiful scent. Beautiful design. No unnecessary complication.\u003c\/p\u003e\n\u003cp\u003eFrom fragrance concentration and fibre reeds to our minimalist packaging, every detail has been considered to create something we would genuinely want to display in our own homes.\u003c\/p\u003e\n\u003cp\u003eWilliam Alexander — Elevating Everyday Living.\u003c\/p\u003e\n\u003ch2\u003eHow to Set Up Your Diffuser\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eRemove the cap and push out the inner paper seal\u003c\/li\u003e\n\u003cli\u003eReplace the cap and insert all 8 reeds\u003c\/li\u003e\n\u003cli\u003eAllow approximately 24 hours for the reeds to fully saturate before assessing scent throw\u003c\/li\u003e\n\u003cli\u003eFlip the reeds once a week to refresh the fragrance\u003c\/li\u003e\n\u003cli\u003eUse fewer reeds for a subtle background fragrance, or all 8 for maximum scent\u003c\/li\u003e\n\u003cli\u003eKeep upright on a stable surface away from direct sunlight and heat\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eTip: Tuscan Fig is particularly beautiful in kitchens, living rooms and bright open spaces. Place it somewhere with gentle natural airflow and let the green fig, cedar and warm woody notes move naturally through the room.\u003c\/p\u003e","brand":"William Alexander","offers":[{"title":"Tuscany Fig","offer_id":62417499357571,"sku":"WA-RD-TUS-120","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1252\/2417\/files\/william-alexander-tuscan-fig-cedar-reed-diffuser-120ml.png?v=1787859772"},{"product_id":"byron-bay-luxury-candle-inspired-santal-33-william-alexander","title":"Byron Bay Sandalwood \u0026 Cedar Luxury Soy Candle 220g | William Alexander","description":"\u003ch2\u003eA Scent Inspired by Coastal Living\u003c\/h2\u003e\n\u003cp\u003eByron Bay is William Alexander's take on effortless, understated luxury — a warm, woody home fragrance inspired by sun-filled interiors, natural materials and the laid-back sophistication of Australia's most iconic coastal escape.\u003c\/p\u003e\n\u003cp\u003eThe fragrance opens with aromatic \u003cstrong\u003ecardamom and nutmeg\u003c\/strong\u003e, giving the candle a warm, gently spiced character from the first burn. As the fragrance develops, \u003cstrong\u003ecedar, cashmeran and violet\u003c\/strong\u003e emerge through the heart, adding a smooth, contemporary woodiness with a subtle softness.\u003c\/p\u003e\n\u003cp\u003eAt the base, \u003cstrong\u003esandalwood and vetiver\u003c\/strong\u003e create a rich, lingering finish — creamy, earthy and beautifully balanced.\u003c\/p\u003e\n\u003cp\u003eThe result is a candle that feels both modern and timeless. Warm woods, soft spice and a relaxed sophistication designed to make your home feel effortlessly inviting.\u003c\/p\u003e\n\u003ch2\u003eWhat's Inside\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e220g hand-poured natural soy wax\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUp to 100-hour burn time\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCotton wick for a clean, even burn\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePremium fragrance oils\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFragrance notes: cardamom, nutmeg, cedar, cashmeran, violet, sandalwood and vetiver\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSuitable for men and women\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePresented in a William Alexander signature gift box\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhy Soy Wax?\u003c\/h2\u003e\n\u003cp\u003eWe use 100% natural soy wax for every William Alexander candle. Soy wax burns slowly and cleanly, helping to provide a consistent fragrance throw while reducing the soot associated with traditional paraffin wax.\u003c\/p\u003e\n\u003cp\u003eCombined with the correct wick and fragrance ratio, it allows Byron Bay to release its warm, woody scent gradually throughout the room rather than overwhelming the space.\u003c\/p\u003e\n\u003cp\u003eEvery candle is hand poured in small batches to help maintain consistent quality from the first burn to the last.\u003c\/p\u003e\n\u003ch2\u003eThe Perfect Gift\u003c\/h2\u003e\n\u003cp\u003ePresented in a clean, minimalist William Alexander gift box, Byron Bay makes a sophisticated gift for anyone who appreciates contemporary home fragrance and understated interiors.\u003c\/p\u003e\n\u003cp\u003eIts warm combination of sandalwood, cedar and soft spice makes it beautifully versatile — equally suited to a bedroom, living room, hallway or home office.\u003c\/p\u003e\n\u003cp\u003eIdeal for birthdays, housewarmings, weddings, anniversaries, Mother's Day, Father's Day and Christmas — or simply as something special for your own home.\u003c\/p\u003e\n\u003ch2\u003eHand Poured in Britain\u003c\/h2\u003e\n\u003cp\u003eEvery William Alexander candle is hand poured in our Leicestershire studio.\u003c\/p\u003e\n\u003cp\u003eWe're a small British brand with over a decade of home fragrance expertise, with every fragrance carefully selected and tested before becoming part of the William Alexander collection.\u003c\/p\u003e\n\u003cp\u003eFrom the wax and wick to the fragrance and final packaging, attention to detail is at the heart of what we do.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWilliam Alexander — Elevating Everyday Living.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003eHow to Get the Best from Your Candle\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003eTrim the wick to approximately 5mm before every burn.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eOn the first burn, allow the melted wax to reach the edge of the glass to help prevent tunnelling.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBurn for no more than 3–4 hours at a time.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eKeep away from drafts and place on a stable, heat-resistant surface.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDiscontinue use when approximately 1cm of wax remains in the base.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eNever leave a burning candle unattended and keep away from children and pets.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eYou Might Also Love\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eByron Bay Reed Diffuser\u003c\/strong\u003e — the same warm, woody fragrance for continuous scent throughout your home\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePomegranate Reed Diffuser\u003c\/strong\u003e — rich, dark and beautifully spiced\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLime Basil Mandarin Reed Diffuser\u003c\/strong\u003e — bright, fresh and citrus-led\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"William Alexander","offers":[{"title":"Byron Bay","offer_id":62466828140931,"sku":"WA-CN-BYB-220","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1252\/2417\/files\/william-alexander-byron-bay-santal-33-inspired-soy-candle-220g.png?v=1787859790"},{"product_id":"nordic-forest-candle-william-alexander","title":"Nordic Forest Pine \u0026 Cedarwood Luxury Soy Candle 220g | William Alexander","description":"\u003ch2\u003eThe Scent of a Winter Forest\u003c\/h2\u003e\n\u003cp\u003eNordic Forest captures the feeling of stepping into a snow-covered pine forest — crisp air, towering evergreens and the unmistakable scent of freshly cut Christmas trees.\u003c\/p\u003e\n\u003cp\u003eThe fragrance opens with refreshing \u003cstrong\u003eblue pine, eucalyptus and fresh green notes\u003c\/strong\u003e, creating a cool, invigorating first impression reminiscent of crisp winter air.\u003c\/p\u003e\n\u003cp\u003eAt the heart, \u003cstrong\u003epine\u003c\/strong\u003e takes centre stage, bringing the unmistakable aroma of evergreen branches into your home. As the candle continues to burn, the fragrance settles into a warm, comforting base of \u003cstrong\u003efir balsam, sandalwood, cedarwood, guaiacwood and musk\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eThe result is a beautifully balanced winter fragrance — fresh and green at first, then warm, woody and inviting. A candle designed to make your home feel like Christmas.\u003c\/p\u003e\n\u003ch2\u003eWhat's Inside\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e220g hand-poured natural soy wax\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUp to 100-hour burn time\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCotton wick for a clean, even burn\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePremium fragrance oils\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFragrance notes: pine, eucalyptus, fresh green notes, fir balsam, sandalwood, cedarwood, guaiacwood and musk\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSuitable for men and women\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePresented in a William Alexander signature gift box\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhy Soy Wax?\u003c\/h2\u003e\n\u003cp\u003eWe use 100% natural soy wax for every William Alexander candle. Soy wax burns slowly and cleanly, helping to provide a consistent fragrance throw while reducing the soot associated with traditional paraffin wax.\u003c\/p\u003e\n\u003cp\u003eCombined with the correct wick and fragrance ratio, it allows Nordic Forest to release its fresh pine and warming woody notes gradually throughout your home.\u003c\/p\u003e\n\u003cp\u003eEvery candle is hand poured in small batches to help maintain consistent quality from the first burn to the last.\u003c\/p\u003e\n\u003ch2\u003eThe Perfect Christmas Candle\u003c\/h2\u003e\n\u003cp\u003eNordic Forest was created for the colder months — the fragrance of Christmas trees, winter greenery and warm, inviting homes captured in a candle.\u003c\/p\u003e\n\u003cp\u003eLight it on a dark winter evening and the combination of pine, fir balsam and precious woods creates a cosy atmosphere that's perfect for living rooms, hallways and dining spaces throughout the festive season.\u003c\/p\u003e\n\u003cp\u003ePresented in a clean, minimalist William Alexander gift box, Nordic Forest also makes a beautiful Christmas gift for anyone who loves fresh, woody and seasonal home fragrances.\u003c\/p\u003e\n\u003cp\u003eIdeal for \u003cstrong\u003eChristmas gifts, Secret Santa, winter birthdays, housewarmings, hosts and festive hampers\u003c\/strong\u003e — or simply for making your own home smell like Christmas.\u003c\/p\u003e\n\u003ch2\u003eHand Poured in Britain\u003c\/h2\u003e\n\u003cp\u003eEvery William Alexander candle is hand poured in our Leicestershire studio.\u003c\/p\u003e\n\u003cp\u003eWe're a small British brand with over a decade of home fragrance expertise, with every fragrance carefully selected and tested before becoming part of the William Alexander collection.\u003c\/p\u003e\n\u003cp\u003eFrom the wax and wick to the fragrance and final packaging, attention to detail is at the heart of what we do.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWilliam Alexander — Elevating Everyday Living.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003eHow to Get the Best from Your Candle\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003eTrim the wick to approximately 5mm before every burn.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eOn the first burn, allow the melted wax to reach the edge of the glass to help prevent tunnelling.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBurn for no more than 3–4 hours at a time.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eKeep away from drafts and place on a stable, heat-resistant surface.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDiscontinue use when approximately 1cm of wax remains in the base.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eNever leave a burning candle unattended and keep away from children and pets.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eYou Might Also Love\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePomegranate Reed Diffuser\u003c\/strong\u003e — rich, dark and beautifully spiced\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eByron Bay Reed Diffuser\u003c\/strong\u003e — warm sandalwood, cedar and soft spice\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLime Basil Mandarin Reed Diffuser\u003c\/strong\u003e — bright, fresh and citrus-led\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"William Alexander","offers":[{"title":"Nordic Forest","offer_id":62466849374595,"sku":"WA-CN-NOR-220","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1252\/2417\/files\/william-alexander-nordic-forest-pine-cedarwood-christmas-candle-220g.png?v=1787859790"},{"product_id":"dubai-candle-oud-bergamot-william-alexander","title":"Dubai Oud \u0026 Bergamot Luxury Soy Candle 220g | William Alexander","description":"\u003ch2\u003eThe Scent of Modern Arabian Luxury\u003c\/h2\u003e\n\u003cp\u003eDubai is a rich, sophisticated home fragrance inspired by the contrast of contemporary luxury and traditional Middle Eastern perfumery — bright citrus layered over warm amber, musk and deep woods.\u003c\/p\u003e\n\u003cp\u003eThe fragrance opens with a burst of \u003cstrong\u003ecitrus\u003c\/strong\u003e, bringing freshness and brightness to the first burn. As the candle develops, \u003cstrong\u003epatchouli and hedione\u003c\/strong\u003e emerge through the heart, adding depth while keeping the fragrance smooth and refined.\u003c\/p\u003e\n\u003cp\u003eAt the base, \u003cstrong\u003emusk, amber and precious woods\u003c\/strong\u003e create the signature character of Dubai — warm, enveloping and beautifully luxurious. The woody notes linger in the room long after the candle has been extinguished, creating a sophisticated atmosphere without becoming overpowering.\u003c\/p\u003e\n\u003cp\u003eThe result is a candle that feels rich, warm and unmistakably premium. A fragrance designed to transform an everyday room into somewhere altogether more luxurious.\u003c\/p\u003e\n\u003ch2\u003eWhat's Inside\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e220g hand-poured natural soy wax\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUp to 100-hour burn time\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCotton wick for a clean, even burn\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePremium fragrance oils\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFragrance notes: citrus, patchouli, hedione, musk, amber and woods\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSuitable for men and women\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePresented in a William Alexander signature gift box\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhy Soy Wax?\u003c\/h2\u003e\n\u003cp\u003eWe use 100% natural soy wax for every William Alexander candle. Soy wax burns slowly and cleanly, helping to provide a consistent fragrance throw while reducing the soot associated with traditional paraffin wax.\u003c\/p\u003e\n\u003cp\u003eCombined with the correct wick and fragrance ratio, it allows Dubai's contrasting citrus, amber and woody notes to develop gradually as the candle burns.\u003c\/p\u003e\n\u003cp\u003eEvery candle is hand poured in small batches to help maintain consistent quality from the first burn to the last.\u003c\/p\u003e\n\u003ch2\u003eThe Perfect Gift\u003c\/h2\u003e\n\u003cp\u003ePresented in a clean, minimalist William Alexander gift box, Dubai makes a sophisticated gift for anyone who appreciates rich, luxurious home fragrance.\u003c\/p\u003e\n\u003cp\u003eIts combination of warm amber, musk, patchouli and woods makes it particularly suited to living rooms, bedrooms, entrance halls and evening entertaining — creating a welcoming fragrance that feels refined from the moment you enter the room.\u003c\/p\u003e\n\u003cp\u003eIdeal for birthdays, housewarmings, weddings, anniversaries, Mother's Day, Father's Day and Christmas — or simply as an indulgence for your own home.\u003c\/p\u003e\n\u003ch2\u003eHand Poured in Britain\u003c\/h2\u003e\n\u003cp\u003eEvery William Alexander candle is hand poured in our Leicestershire studio.\u003c\/p\u003e\n\u003cp\u003eWe're a small British brand with over a decade of home fragrance expertise, with every fragrance carefully selected and tested before becoming part of the William Alexander collection.\u003c\/p\u003e\n\u003cp\u003eFrom the wax and wick to the fragrance and final packaging, attention to detail is at the heart of what we do.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWilliam Alexander — Elevating Everyday Living.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003eHow to Get the Best from Your Candle\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003eTrim the wick to approximately 5mm before every burn.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eOn the first burn, allow the melted wax to reach the edge of the glass to help prevent tunnelling.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBurn for no more than 3–4 hours at a time.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eKeep away from drafts and place on a stable, heat-resistant surface.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDiscontinue use when approximately 1cm of wax remains in the base.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eNever leave a burning candle unattended and keep away from children and pets.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eYou Might Also Love\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eDubai Reed Diffuser\u003c\/strong\u003e — the same rich, woody fragrance for continuous scent throughout your home\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePomegranate Reed Diffuser\u003c\/strong\u003e — dark, spiced and beautifully indulgent\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eByron Bay Reed Diffuser\u003c\/strong\u003e — warm sandalwood, cedar and soft spice\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"William Alexander","offers":[{"title":"Dubai","offer_id":62466880209283,"sku":"WA-CN-DUB-220","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1252\/2417\/files\/william-alexander-dubai-oud-bergamot-soy-candle-220g.png?v=1787859812"},{"product_id":"nordic-forest-diffuser-120ml-william-alexander","title":"Nordic Forest Pine \u0026 Cedarwood Reed Diffuser 120ml | William Alexander","description":"\u003ch2\u003eThe Scent of a Winter Forest\u003c\/h2\u003e\n\u003cp\u003eNordic Forest captures the feeling of stepping into a snow-covered pine forest — crisp winter air, towering evergreens and the unmistakable fragrance of freshly cut Christmas trees.\u003c\/p\u003e\n\u003cp\u003eThe fragrance opens with refreshing \u003cstrong\u003epine, eucalyptus and fresh green notes\u003c\/strong\u003e, creating a cool, invigorating first impression reminiscent of a crisp winter morning.\u003c\/p\u003e\n\u003cp\u003eAt the heart, \u003cstrong\u003epine\u003c\/strong\u003e takes centre stage, bringing the rich, aromatic character of evergreen branches into your home. The fragrance then settles into a warm, comforting base of \u003cstrong\u003esandalwood, cedarwood, guaiacwood and musk\u003c\/strong\u003e, balancing the freshness of the forest with a smooth woody warmth.\u003c\/p\u003e\n\u003cp\u003eThe result is a beautifully balanced seasonal fragrance — fresh and green, yet warm and inviting. Perfect for creating that unmistakable feeling of Christmas throughout your home.\u003c\/p\u003e\n\u003ch2\u003eWhat's Included\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e120ml hand-poured premium fragrance oil in a round glass vessel\u003c\/li\u003e\n\u003cli\u003e8 high-performance natural fibre reed sticks\u003c\/li\u003e\n\u003cli\u003eSignature William Alexander gift box — ready to give, no wrapping needed\u003c\/li\u003e\n\u003cli\u003eFragrance notes: pine, eucalyptus, fresh green notes, sandalwood, cedarwood, guaiacwood and musk\u003c\/li\u003e\n\u003cli\u003eUnisex fragrance — suitable for men and women\u003c\/li\u003e\n\u003cli\u003eUp to 12 weeks continuous fragrance depending on reed usage\u003c\/li\u003e\n\u003cli\u003eDimensions: 7cm diameter × 25cm height\u003c\/li\u003e\n\u003cli\u003eHand poured in Leicestershire, UK\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eThe Perfect Christmas Fragrance\u003c\/h2\u003e\n\u003cp\u003eNordic Forest was created for the colder months — bringing together the scent of pine trees, winter greenery and warm woods to create a welcoming festive atmosphere.\u003c\/p\u003e\n\u003cp\u003ePlace it in your \u003cstrong\u003eliving room, hallway, dining room or entranceway\u003c\/strong\u003e and allow the reeds to gently diffuse the fragrance throughout the day.\u003c\/p\u003e\n\u003cp\u003eUnlike a candle, there's nothing to light or extinguish. 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At the base, \u003cstrong\u003efig and cedarwood\u003c\/strong\u003e bring richness and depth, warmed by touches of \u003cstrong\u003eamber, vetiver and tonka\u003c\/strong\u003e for a smooth, sophisticated finish.\u003c\/p\u003e\n\u003cp\u003eThe result is a beautifully balanced fragrance — fresh and green yet warm, woody and inviting. A scent designed to bring the relaxed elegance of an Italian summer into your home.\u003c\/p\u003e\n\u003ch2\u003eWhat's Inside\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e220g hand-poured natural soy wax\u003c\/li\u003e\n\u003cli\u003eUp to 100-hour burn time\u003c\/li\u003e\n\u003cli\u003eCotton wick for a clean, even burn\u003c\/li\u003e\n\u003cli\u003ePremium fragrance oils\u003c\/li\u003e\n\u003cli\u003eFragrance notes: green leaf, cyclamen, lily of the valley, fig, cedarwood, amber, vetiver and tonka\u003c\/li\u003e\n\u003cli\u003eSuitable for men and women\u003c\/li\u003e\n\u003cli\u003ePresented in a William Alexander signature gift box\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhy Soy Wax?\u003c\/h2\u003e\n\u003cp\u003eWe use 100% natural soy wax for every William Alexander candle. Soy wax burns slowly and cleanly, helping to provide a consistent fragrance throw while reducing the soot associated with traditional paraffin wax.\u003c\/p\u003e\n\u003cp\u003eCombined with the correct wick and fragrance ratio, it allows Tuscan Fig's fresh green notes, creamy fig and warm woods to develop gradually as the candle burns.\u003c\/p\u003e\n\u003cp\u003eEvery candle is hand poured in small batches to help maintain consistent quality from the first burn to the last.\u003c\/p\u003e\n\u003ch2\u003eThe Perfect Gift\u003c\/h2\u003e\n\u003cp\u003ePresented in a clean, minimalist William Alexander gift box, Tuscan Fig makes a sophisticated gift for anyone who appreciates beautiful interiors and luxury home fragrance.\u003c\/p\u003e\n\u003cp\u003eIts combination of \u003cstrong\u003egreen fig, delicate florals and warm woods\u003c\/strong\u003e makes it wonderfully versatile — fresh enough for spring and summer while the amber, cedar and tonka provide enough warmth to enjoy throughout the year.\u003c\/p\u003e\n\u003cp\u003eIdeal for birthdays, housewarmings, weddings, anniversaries, Mother's Day, Father's Day and Christmas — or simply as something special for your own home.\u003c\/p\u003e\n\u003ch2\u003eHand Poured in Britain\u003c\/h2\u003e\n\u003cp\u003eEvery William Alexander candle is hand poured in our Leicestershire studio.\u003c\/p\u003e\n\u003cp\u003eWe're a small British brand with over a decade of home fragrance expertise, with every fragrance carefully selected and tested before becoming part of the William Alexander collection.\u003c\/p\u003e\n\u003cp\u003eFrom the wax and wick to the fragrance and final packaging, attention to detail is at the heart of what we do.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWilliam Alexander — Elevating Everyday Living.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003eHow to Get the Best from Your Candle\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eTrim the wick to approximately 5mm before every burn.\u003c\/li\u003e\n\u003cli\u003eOn the first burn, allow the melted wax to reach the edge of the glass to help prevent tunnelling.\u003c\/li\u003e\n\u003cli\u003eBurn for no more than 3–4 hours at a time.\u003c\/li\u003e\n\u003cli\u003eKeep away from drafts and place on a stable, heat-resistant surface.\u003c\/li\u003e\n\u003cli\u003eDiscontinue use when approximately 1cm of wax remains in the base.\u003c\/li\u003e\n\u003cli\u003eNever leave a burning candle unattended and keep away from children and pets.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eYou Might Also Love\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTuscan Fig Reed Diffuser\u003c\/strong\u003e — the same green fig and woody fragrance for continuous scent throughout your home\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eByron Bay Reed Diffuser\u003c\/strong\u003e — warm sandalwood, cedar and soft spice\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLime Basil Mandarin Reed Diffuser\u003c\/strong\u003e — bright, fresh and citrus-led\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"William Alexander","offers":[{"title":"Tuscany","offer_id":62468751163779,"sku":"WA-CN-TUS-220","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1252\/2417\/files\/william-alexander-tuscan-fig-green-fig-cedar-soy-candle-220g.png?v=1787859827"},{"product_id":"reed-diffuser-refill","title":"Reed Diffuser Refill 200ml (Oil Only) | William Alexander","description":"\u003ch2\u003eKeep the Bottle. Refill the Fragrance.\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003ePlease note: this is a fragrance oil refill only — reeds are not included.\u003c\/strong\u003e Most people don't need new reeds; see below. If yours need replacing, our \u003cstrong\u003eReed Diffuser Sticks 10 Pack\u003c\/strong\u003e is £4.99 and can be added to your order.\u003c\/p\u003e\n\u003cp\u003eYour William Alexander diffuser was made to last. The glass vessel is heavy, hand-finished and designed to sit out on display — so when the fragrance runs low, there is no reason to throw it away.\u003c\/p\u003e\n\u003cp\u003eA refill tops it straight back up with the same premium fragrance oil, hand poured in our Leicestershire studio. Less waste, same scent throw, and better value than buying a new diffuser.\u003c\/p\u003e\n\u003ch2\u003e200ml — Nearly Two Diffusers' Worth\u003c\/h2\u003e\n\u003cp\u003eOur refill is a generous 200ml, enough to fill a 120ml diffuser almost twice over, for less than the price of a single new one.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e200ml refill — £24.99\u003c\/strong\u003e (12.5p per ml)\u003c\/li\u003e\n\u003cli\u003eA new 120ml diffuser — £29.99 (25p per ml)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eRefill once and you are already ahead.\u003c\/p\u003e\n\u003ch2\u003eWhat's Included\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e200ml of premium fragrance oil\u003c\/li\u003e\n\u003cli\u003eChoice of thirteen William Alexander fragrances\u003c\/li\u003e\n\u003cli\u003eHand poured in Leicestershire, UK\u003c\/li\u003e\n\u003cli\u003eFree UK delivery\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhat's Not Included\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eReeds\u003c\/strong\u003e — sold separately, £4.99 for 10\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe glass vessel\u003c\/strong\u003e — this refill is designed to top up the diffuser you already own\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eDo I Need New Reeds?\u003c\/h2\u003e\n\u003cp\u003eUsually not. Natural rattan reeds keep drawing fragrance for a long time, and simply flipping them once a week restores most of the scent throw.\u003c\/p\u003e\n\u003cp\u003eAdd a pack of reeds to your order if:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eYour reeds look dusty, darkened or visibly clogged\u003c\/li\u003e\n\u003cli\u003eFlipping them no longer refreshes the fragrance\u003c\/li\u003e\n\u003cli\u003eYou are switching to a different scent — old reeds hold their previous fragrance, so Madagascar on reeds that have been sitting in Hamptons will never smell quite right\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to Refill Your Diffuser\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eRemove the reeds and set them aside on a cloth.\u003c\/li\u003e\n\u003cli\u003ePour any remaining oil away and wipe the inside of the vessel with kitchen paper.\u003c\/li\u003e\n\u003cli\u003ePour in the refill, leaving a little space below the neck.\u003c\/li\u003e\n\u003cli\u003eReplace the cap and insert the reeds.\u003c\/li\u003e\n\u003cli\u003eAllow around 24 hours for the reeds to saturate before judging the scent throw.\u003c\/li\u003e\n\u003cli\u003eFlip the reeds once a week to refresh the fragrance.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eHand Poured in Britain\u003c\/h2\u003e\n\u003cp\u003eEvery William Alexander fragrance is hand poured in small batches in our Leicestershire studio using premium fragrance oils — never mass produced, never outsourced.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWilliam Alexander — Elevating Everyday Living.\u003c\/strong\u003e\u003c\/p\u003e","brand":"William Alexander","offers":[{"title":"One \u0026 Only","offer_id":62760926609795,"sku":"WA-RF-ONO-200","price":24.99,"currency_code":"GBP","in_stock":true},{"title":"Lime Basil Mandarin","offer_id":62760926642563,"sku":"WA-RF-LBM-200","price":24.99,"currency_code":"GBP","in_stock":true},{"title":"Pomegranate","offer_id":62760926675331,"sku":"WA-RF-POM-200","price":24.99,"currency_code":"GBP","in_stock":true},{"title":"New York 540","offer_id":62760926708099,"sku":"WA-RF-NYK-200","price":24.99,"currency_code":"GBP","in_stock":true},{"title":"Byron Bay 33","offer_id":62760926740867,"sku":"WA-RF-BYB-200","price":24.99,"currency_code":"GBP","in_stock":true},{"title":"Dubai","offer_id":62760926773635,"sku":"WA-RF-DUB-200","price":24.99,"currency_code":"GBP","in_stock":true},{"title":"Tuscan Fig","offer_id":62760926806403,"sku":"WA-RF-TUS-200","price":24.99,"currency_code":"GBP","in_stock":true},{"title":"Oman Rose Oud","offer_id":62760926970243,"sku":"WA-RF-OMR-200","price":24.99,"currency_code":"GBP","in_stock":true},{"title":"Aspen","offer_id":62760927035779,"sku":"WA-RF-ASP-200","price":24.99,"currency_code":"GBP","in_stock":true},{"title":"Montmorency","offer_id":62760927101315,"sku":"WA-RF-MON-200","price":24.99,"currency_code":"GBP","in_stock":true},{"title":"Valensole","offer_id":62760927166851,"sku":"WA-RF-VAL-200","price":24.99,"currency_code":"GBP","in_stock":true},{"title":"Hamptons","offer_id":62760927232387,"sku":"WA-RF-HAM-200","price":24.99,"currency_code":"GBP","in_stock":true},{"title":"Madagascar","offer_id":62760927297923,"sku":"WA-RF-MAD-200","price":24.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1252\/2417\/files\/william-alexander-reed-diffuser-refill-200ml-one-and-only.png?v=1791573122"},{"product_id":"byron-bay-eau-de-parfum-50ml","title":"Byron Bay Sandalwood \u0026 Cedar Eau de Parfum 50ml | William Alexander","description":"\u003ch2\u003eCoastal Warmth, Now Worn on the Skin\u003c\/h2\u003e\n\u003cp\u003eByron Bay has been one of our most-loved home fragrances since the day we first poured it. This is that same warm, woody character — reworked as an eau de parfum.\u003c\/p\u003e\n\u003cp\u003eIt opens with aromatic \u003cstrong\u003ecardamom and nutmeg\u003c\/strong\u003e, soft and gently spiced. Through the heart, \u003cstrong\u003ecedar, cashmeran and violet\u003c\/strong\u003e bring a smooth, contemporary woodiness. At the base, \u003cstrong\u003esandalwood and vetiver\u003c\/strong\u003e settle into a creamy, earthy finish.\u003c\/p\u003e\n\u003cp\u003eUnderstated rather than loud. Warm woods, soft spice and a relaxed sophistication.\u003c\/p\u003e\n\u003ch2\u003eWhat's Included\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAvailable in 50ml, or 10ml travel size\u003c\/li\u003e\n\u003cli\u003eFragrance notes: cardamom, nutmeg, cedar, cashmeran, violet, sandalwood and vetiver\u003c\/li\u003e\n\u003cli\u003eUnisex fragrance — equally suited to men and women\u003c\/li\u003e\n\u003cli\u003ePresented in a signature William Alexander gift box — ready to give, no wrapping needed\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eTry Before You Commit\u003c\/h2\u003e\n\u003cp\u003eNew to the scent? The 10ml travel size is an easy way to live with Byron Bay for a few weeks before moving to the 50ml — and it slips into a bag or jacket pocket for topping up through the day.\u003c\/p\u003e\n\u003ch2\u003eHow to Wear It\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSpray onto pulse points — wrists, neck and inner elbows — where the skin is warmest\u003c\/li\u003e\n\u003cli\u003eApply to clean, moisturised skin to help the fragrance last longer\u003c\/li\u003e\n\u003cli\u003eAvoid rubbing your wrists together, which crushes the top notes\u003c\/li\u003e\n\u003cli\u003eStore away from direct sunlight and heat\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWear It at Home Too\u003c\/h2\u003e\n\u003cp\u003eByron Bay is also available as a 220g soy candle and a 120ml reed diffuser, so you can carry the same sandalwood and cedar through your home.\u003c\/p\u003e\n\u003ch2\u003eAbout William Alexander\u003c\/h2\u003e\n\u003cp\u003eWe are a small British fragrance brand with over a decade of experience developing and testing fragrances. Beautiful scent. Beautiful design. No unnecessary complication.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWilliam Alexander — Elevating Everyday Living.\u003c\/strong\u003e\u003c\/p\u003e","brand":"William Alexander","offers":[{"title":"10ml","offer_id":62745213927811,"sku":"WA-EP-BYB-010","price":14.99,"currency_code":"GBP","in_stock":true},{"title":"50ml","offer_id":62745213960579,"sku":"WA-EP-BYB-050","price":39.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1252\/2417\/files\/william-alexander-byron-bay-eau-de-parfum-50ml.png?v=1791127787"},{"product_id":"dubai-eau-de-parfum-50ml","title":"Dubai Oud \u0026 Bergamot Eau de Parfum 50ml | William Alexander","description":"\u003ch2\u003eModern Arabian Luxury, Worn on the Skin\u003c\/h2\u003e\n\u003cp\u003eDubai is our most distinctive home fragrance — rich woods and amber, lifted by citrus. This is that fragrance as an eau de parfum.\u003c\/p\u003e\n\u003cp\u003eIt opens bright, with a lift of \u003cstrong\u003ecitrus and bergamot\u003c\/strong\u003e. Through the heart, \u003cstrong\u003epatchouli and hedione\u003c\/strong\u003e add richness and an airy quality that keeps the composition from becoming dense. At the base, \u003cstrong\u003eamber, musk and deep woods\u003c\/strong\u003e create the warm, enveloping finish that gives Dubai its presence.\u003c\/p\u003e\n\u003cp\u003eRich without being overpowering. Dark without being heavy.\u003c\/p\u003e\n\u003ch2\u003eWhat's Included\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAvailable in 50ml, or 10ml travel size\u003c\/li\u003e\n\u003cli\u003eFragrance notes: citrus, bergamot, patchouli, hedione, amber, musk and woods\u003c\/li\u003e\n\u003cli\u003eUnisex fragrance — equally suited to men and women\u003c\/li\u003e\n\u003cli\u003ePresented in a signature William Alexander gift box — ready to give, no wrapping needed\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eTry Before You Commit\u003c\/h2\u003e\n\u003cp\u003eOud is a fragrance worth getting to know. The 10ml travel size lets you live with Dubai for a few weeks before moving to the 50ml — and it slips into a bag or jacket pocket for topping up through the day.\u003c\/p\u003e\n\u003ch2\u003eHow to Wear It\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSpray onto pulse points — wrists, neck and inner elbows — where the skin is warmest\u003c\/li\u003e\n\u003cli\u003eApply to clean, moisturised skin to help the fragrance last longer\u003c\/li\u003e\n\u003cli\u003eAvoid rubbing your wrists together, which crushes the top notes\u003c\/li\u003e\n\u003cli\u003eStore away from direct sunlight and heat\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWear It at Home Too\u003c\/h2\u003e\n\u003cp\u003eDubai is also available as a 220g soy candle and a 120ml reed diffuser, so the same oud and amber can run through your home.\u003c\/p\u003e\n\u003ch2\u003eAbout William Alexander\u003c\/h2\u003e\n\u003cp\u003eWe are a small British fragrance brand with over a decade of experience developing and testing fragrances. Beautiful scent. Beautiful design. No unnecessary complication.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWilliam Alexander — Elevating Everyday Living.\u003c\/strong\u003e\u003c\/p\u003e","brand":"William Alexander","offers":[{"title":"10ml","offer_id":62745214222723,"sku":"WA-EP-DUB-010","price":14.99,"currency_code":"GBP","in_stock":true},{"title":"50ml","offer_id":62745214255491,"sku":"WA-EP-DUB-050","price":39.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1252\/2417\/files\/william-alexander-dubai-eau-de-parfum-50ml.png?v=1791127787"},{"product_id":"oman-rose-oud-eau-de-parfum-50ml","title":"Oman Rose Oud Eau de Parfum 50ml | William Alexander","description":"\u003ch2\u003eA True Arabian Aroma\u003c\/h2\u003e\n\u003cp\u003eOman Rose Oud is a sweet, luxurious fragrance built on precious woods, rich resins, warm spices and soft musks.\u003c\/p\u003e\n\u003cp\u003eIt opens with \u003cstrong\u003ewarm spice\u003c\/strong\u003e, before \u003cstrong\u003erose\u003c\/strong\u003e unfolds through the heart — full and velvety rather than light or floral. The base is where the fragrance truly settles: \u003cstrong\u003esandalwood, oud, cedarwood, cade, benzoin, labdanum, amber and musk\u003c\/strong\u003e, layered into something deep, resinous and long-lasting.\u003c\/p\u003e\n\u003cp\u003eRose and oud is one of the great pairings in Arabian perfumery. The rose keeps the woods from turning severe; the oud and resins stop the rose from turning sweet.\u003c\/p\u003e\n\u003ch2\u003eWhat's Included\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAvailable in 50ml, or 10ml travel size\u003c\/li\u003e\n\u003cli\u003eTop note: spices\u003c\/li\u003e\n\u003cli\u003eHeart note: rose\u003c\/li\u003e\n\u003cli\u003eBase notes: sandalwood, oud, cedarwood, cade, benzoin, labdanum, amber and musk\u003c\/li\u003e\n\u003cli\u003eEssential oil content: cedarwood, cinnamon, myrrh, juniper, opoponax and styrax\u003c\/li\u003e\n\u003cli\u003eUnisex fragrance — equally suited to men and women\u003c\/li\u003e\n\u003cli\u003ePresented in a signature William Alexander gift box — ready to give, no wrapping needed\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eTry Before You Commit\u003c\/h2\u003e\n\u003cp\u003eRose and oud is a rich, opulent pairing. The 10ml travel size lets you live with Oman Rose Oud for a few weeks before moving to the 50ml — and it slips into a bag or jacket pocket for topping up through the day.\u003c\/p\u003e\n\u003ch2\u003eHow to Wear It\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSpray onto pulse points — wrists, neck and inner elbows — where the skin is warmest\u003c\/li\u003e\n\u003cli\u003eApply to clean, moisturised skin to help the fragrance last longer\u003c\/li\u003e\n\u003cli\u003eAvoid rubbing your wrists together, which crushes the top notes\u003c\/li\u003e\n\u003cli\u003eStore away from direct sunlight and heat\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWear It at Home Too\u003c\/h2\u003e\n\u003cp\u003eOman Rose Oud is also available as a 220g soy candle and a 120ml reed diffuser, so the same rose and oud can run through your home.\u003c\/p\u003e\n\u003ch2\u003eAbout William Alexander\u003c\/h2\u003e\n\u003cp\u003eWe are a small British fragrance brand with over a decade of experience developing and testing fragrances. Beautiful scent. Beautiful design. No unnecessary complication.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWilliam Alexander — Elevating Everyday Living.\u003c\/strong\u003e\u003c\/p\u003e","brand":"William Alexander","offers":[{"title":"10ml","offer_id":62745214288259,"sku":"WA-EP-OMR-010","price":14.99,"currency_code":"GBP","in_stock":true},{"title":"50ml","offer_id":62745214321027,"sku":"WA-EP-OMR-050","price":39.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1252\/2417\/files\/william-alexander-oman-rose-oud-eau-de-parfum-50ml.png?v=1791127810"},{"product_id":"oman-rose-oud-reed-diffuser-120ml","title":"Oman Rose Oud Reed Diffuser 120ml | William Alexander","description":"\u003ch2\u003eA True Arabian Aroma\u003c\/h2\u003e\n\u003cp\u003eOman Rose Oud is a sweet, luxurious fragrance built on precious woods, rich resins, warm spices and soft musks.\u003c\/p\u003e\n\u003cp\u003eIt opens with \u003cstrong\u003ewarm spice\u003c\/strong\u003e, before \u003cstrong\u003erose\u003c\/strong\u003e unfolds through the heart — full and velvety rather than light or floral. The base is where the fragrance settles: \u003cstrong\u003esandalwood, oud, cedarwood, cade, benzoin, labdanum, amber and musk\u003c\/strong\u003e, layered into something deep, resinous and long-lasting.\u003c\/p\u003e\n\u003cp\u003eRose and oud is one of the great pairings in Arabian perfumery. The rose keeps the woods from turning severe; the oud and resins stop the rose from turning sweet.\u003c\/p\u003e\n\u003ch2\u003eWhat's Included\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e120ml hand-poured premium fragrance oil in a round glass vessel\u003c\/li\u003e\n\u003cli\u003e8 high-performance natural fibre reed sticks\u003c\/li\u003e\n\u003cli\u003eSignature William Alexander gift box — ready to give, no wrapping needed\u003c\/li\u003e\n\u003cli\u003eTop note: spices\u003c\/li\u003e\n\u003cli\u003eHeart note: rose\u003c\/li\u003e\n\u003cli\u003eBase notes: sandalwood, oud, cedarwood, cade, benzoin, labdanum, amber and musk\u003c\/li\u003e\n\u003cli\u003eEssential oil content: cedarwood, cinnamon, myrrh, juniper, opoponax and styrax\u003c\/li\u003e\n\u003cli\u003eUnisex fragrance — equally suited to men and women\u003c\/li\u003e\n\u003cli\u003eUp to 12 weeks continuous fragrance depending on reed usage\u003c\/li\u003e\n\u003cli\u003eDimensions: 7cm diameter × 25cm height\u003c\/li\u003e\n\u003cli\u003eHand poured in Leicestershire, UK\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhere It Works Best\u003c\/h2\u003e\n\u003cp\u003eOman Rose Oud has presence. It suits rooms where you want the fragrance to become part of the atmosphere:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHallways — makes an immediate impression as someone enters your home\u003c\/li\u003e\n\u003cli\u003eLiving rooms — resins and amber create a rich, welcoming warmth\u003c\/li\u003e\n\u003cli\u003eBedrooms — rose and musk feel particularly soft in the evening\u003c\/li\u003e\n\u003cli\u003eDining rooms — spice and wood suit a table set for guests\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHand Poured in Britain\u003c\/h2\u003e\n\u003cp\u003eEvery William Alexander reed diffuser is hand poured in our Leicestershire studio using premium fragrance oils — never mass produced, never outsourced.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWilliam Alexander — Elevating Everyday Living.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003eHow to Set Up Your Diffuser\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eRemove the cap and push out the inner paper seal\u003c\/li\u003e\n\u003cli\u003eReplace the cap and insert all 8 reeds\u003c\/li\u003e\n\u003cli\u003eAllow approximately 24 hours for the reeds to fully saturate before assessing scent throw\u003c\/li\u003e\n\u003cli\u003eFlip the reeds once a week to refresh the fragrance\u003c\/li\u003e\n\u003cli\u003eUse fewer reeds for a more subtle background fragrance, or all 8 for maximum scent\u003c\/li\u003e\n\u003cli\u003eKeep upright on a stable surface away from direct sunlight and heat\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"William Alexander","offers":[{"title":"Oman Rose Oud","offer_id":62745192694147,"sku":"WA-RD-OMR-120","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1252\/2417\/files\/william-alexander-oman-rose-oud-reed-diffuser-120ml-hero.png?v=1791127811"},{"product_id":"oman-rose-oud-luxury-soy-candle-220g","title":"Oman Rose Oud Luxury Soy Candle 220g | William Alexander","description":"\u003ch2\u003eA True Arabian Aroma\u003c\/h2\u003e\n\u003cp\u003eOman Rose Oud is a sweet, luxurious fragrance built on precious woods, rich resins, warm spices and soft musks.\u003c\/p\u003e\n\u003cp\u003eIt opens with \u003cstrong\u003ewarm spice\u003c\/strong\u003e, before \u003cstrong\u003erose\u003c\/strong\u003e unfolds through the heart — full and velvety rather than light or floral. The base is where the fragrance settles: \u003cstrong\u003esandalwood, oud, cedarwood, cade, benzoin, labdanum, amber and musk\u003c\/strong\u003e, layered into something deep, resinous and long-lasting.\u003c\/p\u003e\n\u003cp\u003eRose and oud is one of the great pairings in Arabian perfumery. The rose keeps the woods from turning severe; the oud and resins stop the rose from turning sweet.\u003c\/p\u003e\n\u003ch2\u003eWhat's Inside\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e220g hand-poured natural soy wax\u003c\/li\u003e\n\u003cli\u003eUp to 100-hour burn time\u003c\/li\u003e\n\u003cli\u003eCotton wick for a clean, even burn\u003c\/li\u003e\n\u003cli\u003eTop note: spices\u003c\/li\u003e\n\u003cli\u003eHeart note: rose\u003c\/li\u003e\n\u003cli\u003eBase notes: sandalwood, oud, cedarwood, cade, benzoin, labdanum, amber and musk\u003c\/li\u003e\n\u003cli\u003eEssential oil content: cedarwood, cinnamon, myrrh, juniper, opoponax and styrax\u003c\/li\u003e\n\u003cli\u003eUnisex fragrance — equally suited to men and women\u003c\/li\u003e\n\u003cli\u003ePresented in a signature William Alexander gift box\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhy Soy Wax?\u003c\/h2\u003e\n\u003cp\u003eWe use 100% natural soy wax for every William Alexander candle. Soy wax burns slowly and cleanly, helping to provide a consistent fragrance throw while reducing the soot associated with traditional paraffin wax.\u003c\/p\u003e\n\u003cp\u003eEvery candle is hand poured in small batches to help maintain consistent quality from the first burn to the last.\u003c\/p\u003e\n\u003ch2\u003eThe Perfect Gift\u003c\/h2\u003e\n\u003cp\u003eRose and oud feels expensive, and reads as considered rather than obvious. Presented in our signature gift box, Oman Rose Oud suits birthdays, housewarmings, anniversaries, Christmas and weddings — or your own living room.\u003c\/p\u003e\n\u003ch2\u003eHand Poured in Britain\u003c\/h2\u003e\n\u003cp\u003eEvery William Alexander candle is hand poured in our Leicestershire studio.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWilliam Alexander — Elevating Everyday Living.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003eHow to Get the Best from Your Candle\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eTrim the wick to approximately 5mm before every burn.\u003c\/li\u003e\n\u003cli\u003eOn the first burn, allow the melted wax to reach the edge of the glass to help prevent tunnelling.\u003c\/li\u003e\n\u003cli\u003eBurn for no more than 3–4 hours at a time.\u003c\/li\u003e\n\u003cli\u003eKeep away from drafts and place on a stable, heat-resistant surface.\u003c\/li\u003e\n\u003cli\u003eDiscontinue use when approximately 1cm of wax remains in the base.\u003c\/li\u003e\n\u003cli\u003eNever leave a burning candle unattended and keep away from children and pets.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eYou Might Also Love\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOman Rose Oud Reed Diffuser\u003c\/strong\u003e — the same rose and oud for continuous fragrance\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOman Rose Oud Eau de Parfum\u003c\/strong\u003e — the fragrance worn on the skin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDubai Soy Candle\u003c\/strong\u003e — oud and bergamot, lighter and more citrus-led\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"William Alexander","offers":[{"title":"Oman Rose Oud","offer_id":62745192726915,"sku":"WA-CN-OMR-220","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1252\/2417\/files\/william-alexander-oman-rose-oud-soy-candle-220g.png?v=1791127871"},{"product_id":"new-york-540-eau-de-parfum-50ml","title":"New York 540 Saffron \u0026 Amber Eau de Parfum 50ml | William Alexander","description":"\u003ch2\u003eLuxury Hotel Warmth, Worn on the Skin\u003c\/h2\u003e\n\u003cp\u003eNew York 540 is the scent of a beautiful hotel lobby — warm, polished and quietly expensive. This is that fragrance as an eau de parfum.\u003c\/p\u003e\n\u003cp\u003eIt opens with \u003cstrong\u003esaffron\u003c\/strong\u003e, rich and golden. Through the heart, \u003cstrong\u003ejasmine\u003c\/strong\u003e softens the spice and adds a gentle floral lift. At the base, \u003cstrong\u003eamber, fir balsam and moss\u003c\/strong\u003e settle into a warm, resinous finish that lingers on the skin.\u003c\/p\u003e\n\u003cp\u003eOpulent without being heavy. The kind of scent people stop to ask about.\u003c\/p\u003e\n\u003ch2\u003eWhat's Included\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAvailable in 50ml, or 10ml travel size\u003c\/li\u003e\n\u003cli\u003eFragrance notes: saffron, jasmine, amber, fir balsam and moss\u003c\/li\u003e\n\u003cli\u003eUnisex fragrance — equally suited to men and women\u003c\/li\u003e\n\u003cli\u003ePresented in a signature William Alexander gift box — ready to give, no wrapping needed\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eTry Before You Commit\u003c\/h2\u003e\n\u003cp\u003eNew to the scent? The 10ml travel size is an easy way to live with New York 540 for a few weeks before moving to the 50ml — and it slips into a bag or jacket pocket for topping up through the day.\u003c\/p\u003e\n\u003ch2\u003eHow to Wear It\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSpray onto pulse points — wrists, neck and inner elbows — where the skin is warmest\u003c\/li\u003e\n\u003cli\u003eApply to clean, moisturised skin to help the fragrance last longer\u003c\/li\u003e\n\u003cli\u003eAvoid rubbing your wrists together, which crushes the top notes\u003c\/li\u003e\n\u003cli\u003eStore away from direct sunlight and heat\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWear It at Home Too\u003c\/h2\u003e\n\u003cp\u003eNew York 540 is also available as a 120ml reed diffuser, so the same saffron and amber can run through your home.\u003c\/p\u003e\n\u003ch2\u003eAbout William Alexander\u003c\/h2\u003e\n\u003cp\u003eWe are a small British fragrance brand with over a decade of experience developing and testing fragrances. Beautiful scent. Beautiful design. No unnecessary complication.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWilliam Alexander — Elevating Everyday Living.\u003c\/strong\u003e\u003c\/p\u003e","brand":"William Alexander","offers":[{"title":"10ml","offer_id":62745493700995,"sku":"WA-EP-NYK-010","price":14.99,"currency_code":"GBP","in_stock":true},{"title":"50ml","offer_id":62745493733763,"sku":"WA-EP-NYK-050","price":39.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1252\/2417\/files\/william-alexander-new-york-540-eau-de-parfum-50ml.png?v=1791376121"},{"product_id":"aspen-reed-diffuser-120ml","title":"Aspen Winter Pine \u0026 Sandalwood Reed Diffuser 120ml | William Alexander","description":"\u003ch2\u003eA Winter Forest, Brought Indoors\u003c\/h2\u003e\n\u003cp\u003eAspen is the essence of Christmas — a sensory journey through a winter forest adorned with pine cones and the magical aroma of festive cheer.\u003c\/p\u003e\n\u003cp\u003eIt opens with \u003cstrong\u003eeucalyptus, juniper and spearmint\u003c\/strong\u003e, a refreshing burst reminiscent of the cool, crisp air that surrounds a snowy forest.\u003c\/p\u003e\n\u003cp\u003eAt its heart, \u003cstrong\u003epinecone, fir and lavender\u003c\/strong\u003e. Pinecone is the star of the composition, resinous and distinct, the smell of Christmas trees and nature's winter treasures. Fir adds evergreen vitality, like freshly cut branches brought in to decorate the house.\u003c\/p\u003e\n\u003cp\u003eUnderneath, \u003cstrong\u003ewood resins\u003c\/strong\u003e ground the fragrance with a warm, comforting foundation, while \u003cstrong\u003esandalwood\u003c\/strong\u003e lends a creamy, velvety texture and a sense of calm.\u003c\/p\u003e\n\u003cp\u003eA timeless Christmas classic — fresh, natural and beautifully nostalgic.\u003c\/p\u003e\n\u003ch2\u003eWhat's Included\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e120ml hand-poured premium fragrance oil in a round glass vessel\u003c\/li\u003e\n\u003cli\u003e8 high-performance natural fibre reed sticks\u003c\/li\u003e\n\u003cli\u003eSignature William Alexander gift box — ready to give, no wrapping needed\u003c\/li\u003e\n\u003cli\u003eTop notes: eucalyptus, juniper, spearmint\u003c\/li\u003e\n\u003cli\u003eHeart notes: pinecone, fir, lavender\u003c\/li\u003e\n\u003cli\u003eBase notes: wood resins, sandalwood\u003c\/li\u003e\n\u003cli\u003eUnisex fragrance — equally suited to men and women\u003c\/li\u003e\n\u003cli\u003eUp to 12 weeks continuous fragrance depending on reed usage\u003c\/li\u003e\n\u003cli\u003eDimensions: 7cm diameter × 25cm height\u003c\/li\u003e\n\u003cli\u003eHand poured in Leicestershire, UK\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhere It Works Best\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eHallways — the first thing guests notice when they arrive over Christmas\u003c\/li\u003e\n\u003cli\u003eLiving rooms — pine and fir beside a real or artificial tree\u003c\/li\u003e\n\u003cli\u003eKitchens — eucalyptus and spearmint cut cleanly through cooking\u003c\/li\u003e\n\u003cli\u003eHome offices — crisp, clear and uncluttered\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHand Poured in Britain\u003c\/h2\u003e\n\u003cp\u003eEvery William Alexander reed diffuser is hand poured in our Leicestershire studio using premium fragrance oils — never mass produced, never outsourced.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWilliam Alexander — Elevating Everyday Living.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003eHow to Set Up Your Diffuser\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eRemove the cap and push out the inner paper seal\u003c\/li\u003e\n\u003cli\u003eReplace the cap and insert all 8 reeds\u003c\/li\u003e\n\u003cli\u003eAllow approximately 24 hours for the reeds to fully saturate before assessing scent throw\u003c\/li\u003e\n\u003cli\u003eFlip the reeds once a week to refresh the fragrance\u003c\/li\u003e\n\u003cli\u003eUse fewer reeds for a more subtle background fragrance, or all 8 for maximum scent\u003c\/li\u003e\n\u003cli\u003eKeep upright on a stable surface away from direct sunlight and heat\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"William Alexander","offers":[{"title":"Aspen","offer_id":62749883302275,"sku":"WA-RD-ASP-120","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1252\/2417\/files\/william-alexander-aspen-winter-pine-reed-diffuser-120ml.png?v=1791376121"},{"product_id":"aspen-luxury-soy-candle-220g","title":"Aspen Winter Pine \u0026 Sandalwood Luxury Soy Candle 220g | William Alexander","description":"\u003ch2\u003eA Winter Forest, Brought Indoors\u003c\/h2\u003e\n\u003cp\u003eAspen is the essence of Christmas — a sensory journey through a winter forest adorned with pine cones and the magical aroma of festive cheer.\u003c\/p\u003e\n\u003cp\u003eIt opens with \u003cstrong\u003eeucalyptus, juniper and spearmint\u003c\/strong\u003e, a refreshing burst reminiscent of the cool, crisp air that surrounds a snowy forest.\u003c\/p\u003e\n\u003cp\u003eAt its heart, \u003cstrong\u003epinecone, fir and lavender\u003c\/strong\u003e. Pinecone is the star of the composition, resinous and distinct, the smell of Christmas trees and nature's winter treasures. 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Soy wax burns slowly and cleanly, helping to provide a consistent fragrance throw while reducing the soot associated with traditional paraffin wax.\u003c\/p\u003e\n\u003cp\u003eEvery candle is hand poured in small batches to help maintain consistent quality from the first burn to the last.\u003c\/p\u003e\n\u003ch2\u003eThe Perfect Christmas Gift\u003c\/h2\u003e\n\u003cp\u003ePine, fir and sandalwood make Aspen an easy gift for almost anyone — a host, a neighbour, a secret santa or your own mantelpiece. Presented in our signature gift box, it arrives ready to give.\u003c\/p\u003e\n\u003ch2\u003eHand Poured in Britain\u003c\/h2\u003e\n\u003cp\u003eEvery William Alexander candle is hand poured in our Leicestershire studio.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWilliam Alexander — Elevating Everyday Living.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003eHow to Get the Best from Your Candle\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eTrim the wick to approximately 5mm before every burn.\u003c\/li\u003e\n\u003cli\u003eOn the first burn, allow the melted wax to reach the edge of the glass to help prevent tunnelling.\u003c\/li\u003e\n\u003cli\u003eBurn for no more than 3–4 hours at a time.\u003c\/li\u003e\n\u003cli\u003eKeep away from drafts and place on a stable, heat-resistant surface.\u003c\/li\u003e\n\u003cli\u003eDiscontinue use when approximately 1cm of wax remains in the base.\u003c\/li\u003e\n\u003cli\u003eNever leave a burning candle unattended and keep away from children and pets.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eYou Might Also Love\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAspen Reed Diffuser\u003c\/strong\u003e — the same winter forest scent, running continuously\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNordic Forest Soy Candle\u003c\/strong\u003e — blue pine, eucalyptus and fir balsam\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePomegranate Reed Diffuser\u003c\/strong\u003e — dark, spiced and festive\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"William Alexander","offers":[{"title":"Aspen","offer_id":62749883957635,"sku":"WA-CN-ASP-220","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1252\/2417\/files\/william-alexander-aspen-winter-pine-christmas-candle-220g.png?v=1791376141"},{"product_id":"montmorency-reed-diffuser-120ml","title":"Montmorency Black Cherry \u0026 Vanilla Reed Diffuser 120ml | William Alexander","description":"\u003ch2\u003eA Mouth-Watering Black Cherry Fragrance\u003c\/h2\u003e\n\u003cp\u003eMontmorency is indulgent from the first moment — a fruity floral accord that smells like dessert and perfume at the same time.\u003c\/p\u003e\n\u003cp\u003eIt opens with \u003cstrong\u003echerry liqueur and almond\u003c\/strong\u003e, sweet, rounded and faintly boozy.\u003c\/p\u003e\n\u003cp\u003eThe heart brings \u003cstrong\u003eblack cherry, plum, Turkish rose, Sambac jasmine and spices\u003c\/strong\u003e — the fruit deepening, the florals keeping it elegant rather than sugary.\u003c\/p\u003e\n\u003cp\u003eAt the base, \u003cstrong\u003evanilla, sandalwood, patchouli, vetiver, tonka and musk\u003c\/strong\u003e give the fragrance its lasting warmth and a soft, creamy finish. It is the vanilla underneath the cherry that stops it smelling like a sweet shop.\u003c\/p\u003e\n\u003cp\u003eRich, rounded and quietly addictive.\u003c\/p\u003e\n\u003ch2\u003eWhat's Included\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e120ml hand-poured premium fragrance oil in a round glass vessel\u003c\/li\u003e\n\u003cli\u003e8 high-performance natural fibre reed sticks\u003c\/li\u003e\n\u003cli\u003eSignature William Alexander gift box — ready to give, no wrapping needed\u003c\/li\u003e\n\u003cli\u003eTop notes: cherry liqueur, almond\u003c\/li\u003e\n\u003cli\u003eHeart notes: black cherry, plum, Turkish rose, Sambac jasmine, spices\u003c\/li\u003e\n\u003cli\u003eBase notes: vanilla, sandalwood, patchouli, vetiver, tonka, musk\u003c\/li\u003e\n\u003cli\u003eUnisex fragrance — equally suited to men and women\u003c\/li\u003e\n\u003cli\u003eUp to 12 weeks continuous fragrance depending on reed usage\u003c\/li\u003e\n\u003cli\u003eDimensions: 7cm diameter × 25cm height\u003c\/li\u003e\n\u003cli\u003eHand poured in Leicestershire, UK\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhere It Works Best\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLiving rooms — warm, sweet and welcoming in the evening\u003c\/li\u003e\n\u003cli\u003eDining rooms — black cherry and vanilla suit a table set for guests\u003c\/li\u003e\n\u003cli\u003eBedrooms — vanilla, tonka and musk feel soft and comforting\u003c\/li\u003e\n\u003cli\u003eHallways — distinctive enough to be remembered\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHand Poured in Britain\u003c\/h2\u003e\n\u003cp\u003eEvery William Alexander reed diffuser is hand poured in our Leicestershire studio using premium fragrance oils — never mass produced, never outsourced.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWilliam Alexander — Elevating Everyday Living.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003eHow to Set Up Your Diffuser\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eRemove the cap and push out the inner paper seal\u003c\/li\u003e\n\u003cli\u003eReplace the cap and insert all 8 reeds\u003c\/li\u003e\n\u003cli\u003eAllow approximately 24 hours for the reeds to fully saturate before assessing scent throw\u003c\/li\u003e\n\u003cli\u003eFlip the reeds once a week to refresh the fragrance\u003c\/li\u003e\n\u003cli\u003eUse fewer reeds for a more subtle background fragrance, or all 8 for maximum scent\u003c\/li\u003e\n\u003cli\u003eKeep upright on a stable surface away from direct sunlight and heat\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"William Alexander","offers":[{"title":"Montmorency","offer_id":62749884219779,"sku":"WA-RD-MON-120","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1252\/2417\/files\/william-alexander-montmorency-black-cherry-reed-diffuser-120ml.png?v=1791376121"},{"product_id":"valensole-reed-diffuser-120ml","title":"Valensole Amber \u0026 Lavender Reed Diffuser 120ml | William Alexander","description":"\u003ch2\u003eAmber \u0026amp; Lavender — A Rich, Smooth Fougère\u003c\/h2\u003e\n\u003cp\u003eValensole is our amber and lavender fragrance, named after the lavender plateau in Provence. It is a classic fougère — the structure behind many of the great colognes — built on fresh citrus, aromatic lavender and a deep, ambered base.\u003c\/p\u003e\n\u003cp\u003eIt opens cool and bright with \u003cstrong\u003ebergamot, lemon, lime and lavender\u003c\/strong\u003e, enhanced by \u003cstrong\u003ebasil, heather and geranium\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eThe heart turns warmer, where \u003cstrong\u003espices, rose and fern\u003c\/strong\u003e give the fragrance its elegant, slightly green character.\u003c\/p\u003e\n\u003cp\u003eIt finishes on a sumptuous base of \u003cstrong\u003epatchouli, moss, tonka, vanilla and amber\u003c\/strong\u003e. That amber is what separates Valensole from a simple lavender scent — it gives the whole thing warmth and depth, and it is what makes the fragrance last.\u003c\/p\u003e\n\u003cp\u003eFresh enough for daytime, rich enough for evening.\u003c\/p\u003e\n\u003ch2\u003eWhy Amber and Lavender Work So Well Together\u003c\/h2\u003e\n\u003cp\u003eLavender on its own can read as clean and a little medicinal. Amber on its own can be heavy. Together they balance: the lavender keeps the amber from becoming cloying, and the amber stops the lavender smelling like laundry.\u003c\/p\u003e\n\u003cp\u003eIt is one of the most enduring pairings in perfumery, and it is why Valensole suits both a bedroom and a living room.\u003c\/p\u003e\n\u003ch2\u003eWhat's Included\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e120ml hand-poured premium fragrance oil in a round glass vessel\u003c\/li\u003e\n\u003cli\u003e8 high-performance natural fibre reed sticks\u003c\/li\u003e\n\u003cli\u003eSignature William Alexander gift box — ready to give, no wrapping needed\u003c\/li\u003e\n\u003cli\u003eTop notes: bergamot, lemon, lime, lavender, basil, heather, geranium\u003c\/li\u003e\n\u003cli\u003eHeart notes: spices, rose, fern\u003c\/li\u003e\n\u003cli\u003eBase notes: patchouli, moss, tonka, vanilla, amber\u003c\/li\u003e\n\u003cli\u003eUnisex fragrance — equally suited to men and women\u003c\/li\u003e\n\u003cli\u003eUp to 12 weeks continuous fragrance depending on reed usage\u003c\/li\u003e\n\u003cli\u003eDimensions: 7cm diameter × 25cm height\u003c\/li\u003e\n\u003cli\u003eHand poured in Leicestershire, UK\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhere It Works Best\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eBedrooms — lavender is the classic choice for a calm, restful room\u003c\/li\u003e\n\u003cli\u003eBathrooms — citrus and herbs feel clean and spa-like\u003c\/li\u003e\n\u003cli\u003eLiving rooms — the ambered base gives it presence in the evening\u003c\/li\u003e\n\u003cli\u003eHome offices — aromatic and clear-headed rather than sweet\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHand Poured in Britain\u003c\/h2\u003e\n\u003cp\u003eEvery William Alexander reed diffuser is hand poured in our Leicestershire studio using premium fragrance oils — never mass produced, never outsourced.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWilliam Alexander — Elevating Everyday Living.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003eHow to Set Up Your Diffuser\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eRemove the cap and push out the inner paper seal\u003c\/li\u003e\n\u003cli\u003eReplace the cap and insert all 8 reeds\u003c\/li\u003e\n\u003cli\u003eAllow approximately 24 hours for the reeds to fully saturate before assessing scent throw\u003c\/li\u003e\n\u003cli\u003eFlip the reeds once a week to refresh the fragrance\u003c\/li\u003e\n\u003cli\u003eUse fewer reeds for a more subtle background fragrance, or all 8 for maximum scent\u003c\/li\u003e\n\u003cli\u003eKeep upright on a stable surface away from direct sunlight and heat\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"William Alexander","offers":[{"title":"Valensole","offer_id":62749884678531,"sku":"WA-RD-VAL-120","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1252\/2417\/files\/william-alexander-valensole-amber-lavender-reed-diffuser-120ml.png?v=1791573375"},{"product_id":"hamptons-reed-diffuser-120ml","title":"Hamptons Fresh Linen Citrus \u0026 White Floral Reed Diffuser 120ml | William Alexander","description":"\u003ch2\u003eFresh Linen, Clean and Coastal\u003c\/h2\u003e\n\u003cp\u003eHamptons is our fresh linen fragrance — bright, airy and immaculately clean. It smells like laundry dried in sea air, in a house with the windows thrown open.\u003c\/p\u003e\n\u003cp\u003eIt opens with an aquatic accord of \u003cstrong\u003elemon, green bamboo, pineapple and sweet orange\u003c\/strong\u003e, crisp and gently tropical.\u003c\/p\u003e\n\u003cp\u003eThe heart is rich with white florals — \u003cstrong\u003ejasmine, freesia and lily\u003c\/strong\u003e — carefully blended with creamy, soft \u003cstrong\u003elavender\u003c\/strong\u003e, which is where that soft, clean linen character comes from.\u003c\/p\u003e\n\u003cp\u003eIt rests on a base of \u003cstrong\u003emusk and amberwood\u003c\/strong\u003e, with a hint of \u003cstrong\u003emint\u003c\/strong\u003e bringing the fragrance to a close.\u003c\/p\u003e\n\u003cp\u003eFresh without being sharp. The kind of scent that simply makes a home feel looked after.\u003c\/p\u003e\n\u003ch2\u003eWhat's Included\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e120ml hand-poured premium fragrance oil in a round glass vessel\u003c\/li\u003e\n\u003cli\u003e8 high-performance natural fibre reed sticks\u003c\/li\u003e\n\u003cli\u003eSignature William Alexander gift box — ready to give, no wrapping needed\u003c\/li\u003e\n\u003cli\u003eFresh linen character, with citrus top notes and soft white florals\u003c\/li\u003e\n\u003cli\u003eTop notes: lemon, green bamboo, pineapple, sweet orange\u003c\/li\u003e\n\u003cli\u003eHeart notes: jasmine, freesia, lily, lavender\u003c\/li\u003e\n\u003cli\u003eBase notes: musk, amberwood, mint\u003c\/li\u003e\n\u003cli\u003eUnisex fragrance — equally suited to men and women\u003c\/li\u003e\n\u003cli\u003eUp to 12 weeks continuous fragrance depending on reed usage\u003c\/li\u003e\n\u003cli\u003eDimensions: 7cm diameter × 25cm height\u003c\/li\u003e\n\u003cli\u003eHand poured in Leicestershire, UK\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhy a Fresh Linen Scent Works So Well at Home\u003c\/h2\u003e\n\u003cp\u003eFresh linen is the most universally liked of all home fragrances, because it doesn't smell of perfume — it smells of a clean house. That makes it the safest choice when you want a room to feel cared for without anyone being able to name the scent.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBathrooms — clean, aquatic and spa-like\u003c\/li\u003e\n\u003cli\u003eKitchens — citrus and bamboo cut through cooking smells\u003c\/li\u003e\n\u003cli\u003eHallways — bright and welcoming the moment the door opens\u003c\/li\u003e\n\u003cli\u003eGuest rooms — fresh, neutral and universally liked\u003c\/li\u003e\n\u003cli\u003eUtility rooms — the natural home for a fresh linen fragrance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHand Poured in Britain\u003c\/h2\u003e\n\u003cp\u003eEvery William Alexander reed diffuser is hand poured in our Leicestershire studio using premium fragrance oils — never mass produced, never outsourced.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWilliam Alexander — Elevating Everyday Living.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003eHow to Set Up Your 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Alexander","offers":[{"title":"Hamptons","offer_id":62749885137283,"sku":"WA-RD-HAM-120","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1252\/2417\/files\/william-alexander-hamptons-fresh-linen-reed-diffuser-120ml.png?v=1791376141"},{"product_id":"madagascar-reed-diffuser-120ml","title":"Madagascar Vanilla \u0026 Amber Reed Diffuser 120ml | William Alexander","description":"\u003ch2\u003eA Rich, Decadent Gourmand\u003c\/h2\u003e\n\u003cp\u003eMadagascar is an oriental gourmand that envelops the senses in warmth and sweetness — luxurious, addictive and effortlessly elegant.\u003c\/p\u003e\n\u003cp\u003eIt opens with the delicate allure of \u003cstrong\u003evanilla orchid and soft jasmine\u003c\/strong\u003e, setting the stage for what follows.\u003c\/p\u003e\n\u003cp\u003eThe heart is luscious: \u003cstrong\u003ecreamy vanilla bean, caramelised brown sugar and smooth tonka\u003c\/strong\u003e — sweet, but rounded rather than cloying.\u003c\/p\u003e\n\u003cp\u003eAs the fragrance deepens, a sensual base of \u003cstrong\u003egolden amber, warm woods, musk and earthy patchouli\u003c\/strong\u003e adds depth and sophistication.\u003c\/p\u003e\n\u003cp\u003eThe ultimate indulgence for anyone who loves sweet scents done properly.\u003c\/p\u003e\n\u003ch2\u003eWhat's Included\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e120ml hand-poured premium fragrance oil in a round glass vessel\u003c\/li\u003e\n\u003cli\u003e8 high-performance natural fibre reed sticks\u003c\/li\u003e\n\u003cli\u003eSignature William Alexander gift box — ready to give, no wrapping needed\u003c\/li\u003e\n\u003cli\u003eTop notes: vanilla orchid, jasmine\u003c\/li\u003e\n\u003cli\u003eHeart notes: brown sugar, tonka, vanilla\u003c\/li\u003e\n\u003cli\u003eBase notes: amber, musk, patchouli\u003c\/li\u003e\n\u003cli\u003eUnisex fragrance — equally suited to men and women\u003c\/li\u003e\n\u003cli\u003eUp to 12 weeks continuous fragrance depending on reed usage\u003c\/li\u003e\n\u003cli\u003eDimensions: 7cm diameter × 25cm height\u003c\/li\u003e\n\u003cli\u003eHand poured in Leicestershire, UK\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhere It Works Best\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLiving rooms — warm and enveloping on a dark evening\u003c\/li\u003e\n\u003cli\u003eBedrooms — vanilla and musk are softly comforting\u003c\/li\u003e\n\u003cli\u003eHallways — sweet and welcoming the moment guests arrive\u003c\/li\u003e\n\u003cli\u003eDining rooms — brown sugar and tonka suit the end of a long dinner\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHand Poured in Britain\u003c\/h2\u003e\n\u003cp\u003eEvery William Alexander reed diffuser is hand poured in our Leicestershire studio using premium fragrance oils — never mass produced, never outsourced.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWilliam Alexander — Elevating Everyday Living.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003eHow to Set Up Your Diffuser\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eRemove the cap and push out the inner paper seal\u003c\/li\u003e\n\u003cli\u003eReplace the cap and insert all 8 reeds\u003c\/li\u003e\n\u003cli\u003eAllow approximately 24 hours for the reeds to fully saturate before assessing scent throw\u003c\/li\u003e\n\u003cli\u003eFlip the reeds once a week to refresh the fragrance\u003c\/li\u003e\n\u003cli\u003eUse fewer reeds for a more subtle background fragrance, or all 8 for maximum scent\u003c\/li\u003e\n\u003cli\u003eKeep upright on a stable surface away from direct sunlight and heat\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"William Alexander","offers":[{"title":"Madagascar","offer_id":62749885268355,"sku":"WA-RD-MAD-120","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1252\/2417\/files\/william-alexander-madagascar-vanilla-amber-reed-diffuser-120ml.png?v=1791573375"},{"product_id":"reed-diffuser-sticks-10-pack","title":"Reed Diffuser Sticks 10 Pack | William Alexander","description":"\u003ch2\u003eReplacement Reeds for Your Diffuser\u003c\/h2\u003e\n\u003cp\u003eTen natural rattan reed sticks, the same high-performance reeds supplied with every William Alexander diffuser.\u003c\/p\u003e\n\u003cp\u003eEach stick is cut to 25cm and chosen for its open structure, which draws fragrance oil steadily up the reed and releases it into the room rather than holding it at the base.\u003c\/p\u003e\n\u003ch2\u003eDo You Actually Need New Reeds?\u003c\/h2\u003e\n\u003cp\u003eMost of the time, no. Rattan reeds keep working for a long time, and flipping them once a week restores most of the scent throw on its own.\u003c\/p\u003e\n\u003cp\u003eReplace them when:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe reeds look dusty, darkened or visibly clogged\u003c\/li\u003e\n\u003cli\u003eFlipping them no longer refreshes the fragrance\u003c\/li\u003e\n\u003cli\u003eYou are changing to a different scent and don't want the two to mix\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThat last one is the most common reason. Reeds hold their old fragrance, so switching from Madagascar to Hamptons is best done with fresh sticks.\u003c\/p\u003e\n\u003ch2\u003eWhat's Included\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e10 natural rattan reed sticks\u003c\/li\u003e\n\u003cli\u003e25cm length — fits all William Alexander diffusers\u003c\/li\u003e\n\u003cli\u003eSuitable for any standard reed diffuser bottle\u003c\/li\u003e\n\u003cli\u003eFree UK delivery\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eRemove and discard the old reeds.\u003c\/li\u003e\n\u003cli\u003eInsert the new sticks, fanning them out slightly.\u003c\/li\u003e\n\u003cli\u003eAllow around 24 hours for them to saturate before judging the scent throw.\u003c\/li\u003e\n\u003cli\u003eUse fewer reeds for a subtle background fragrance, or all of them for maximum scent.\u003c\/li\u003e\n\u003cli\u003eFlip them once a week to refresh.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003ePair With a Refill\u003c\/h2\u003e\n\u003cp\u003eTopping up at the same time? Our \u003cstrong\u003eReed Diffuser Refill\u003c\/strong\u003e comes in 100ml and 200ml across all fifteen William Alexander fragrances.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWilliam Alexander — Elevating Everyday Living.\u003c\/strong\u003e\u003c\/p\u003e","brand":"William Alexander","offers":[{"title":"10 Reeds","offer_id":62760927363459,"sku":"WA-RE-STK-010","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1252\/2417\/files\/william-alexander-reed-diffuser-sticks-10-pack.png?v=1791573348"},{"product_id":"new-york-540-luxury-soy-candle-220g","title":"New York 540 Saffron \u0026 Amber Luxury Soy Candle 220g | William Alexander","description":"\u003ch2\u003eThe Scent of a Luxury Hotel Lobby\u003c\/h2\u003e\n\u003cp\u003eNew York 540 is warm, polished and quietly expensive — the kind of fragrance you notice walking into a beautiful hotel and remember long after you leave.\u003c\/p\u003e\n\u003cp\u003eIt opens with \u003cstrong\u003esaffron\u003c\/strong\u003e, rich and golden. Through the heart, \u003cstrong\u003ejasmine\u003c\/strong\u003e softens the spice and adds a gentle floral lift. At the base, \u003cstrong\u003eamber, fir balsam and moss\u003c\/strong\u003e settle into a warm, resinous finish that lingers in the room.\u003c\/p\u003e\n\u003cp\u003eOpulent without being heavy. Our most-asked-about fragrance, now as a candle.\u003c\/p\u003e\n\u003ch2\u003eWhat's Inside\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e220g hand-poured natural soy wax\u003c\/li\u003e\n\u003cli\u003eUp to 100-hour burn time\u003c\/li\u003e\n\u003cli\u003eCotton wick for a clean, even burn\u003c\/li\u003e\n\u003cli\u003eFragrance notes: saffron, jasmine, amber, fir balsam and moss\u003c\/li\u003e\n\u003cli\u003eUnisex fragrance — equally suited to men and women\u003c\/li\u003e\n\u003cli\u003ePresented in a William Alexander signature gift box\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhy Soy Wax?\u003c\/h2\u003e\n\u003cp\u003eWe use 100% natural soy wax for every William Alexander candle. Soy wax burns slowly and cleanly, helping to provide a consistent fragrance throw while reducing the soot associated with traditional paraffin wax.\u003c\/p\u003e\n\u003cp\u003eEvery candle is hand poured in small batches to help maintain consistent quality from the first burn to the last.\u003c\/p\u003e\n\u003ch2\u003eWhere It Works Best\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLiving rooms — amber and saffron fill a room beautifully in the evening\u003c\/li\u003e\n\u003cli\u003eHallways — makes an immediate impression when guests arrive\u003c\/li\u003e\n\u003cli\u003eDining rooms — warm and golden across a long dinner\u003c\/li\u003e\n\u003cli\u003eBedrooms — soft jasmine and resins at the end of the day\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eThe Perfect Gift\u003c\/h2\u003e\n\u003cp\u003eSaffron and amber read as expensive, which makes New York 540 an easy gift for someone with good taste. Presented in our signature gift box, it arrives ready to give — birthdays, housewarmings, anniversaries or Christmas.\u003c\/p\u003e\n\u003ch2\u003eHand Poured in Britain\u003c\/h2\u003e\n\u003cp\u003eEvery William Alexander candle is hand poured in our Leicestershire studio.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWilliam Alexander — Elevating Everyday Living.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003eHow to Get the Best from Your Candle\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eTrim the wick to approximately 5mm before every burn.\u003c\/li\u003e\n\u003cli\u003eOn the first burn, allow the melted wax to reach the edge of the glass to help prevent tunnelling.\u003c\/li\u003e\n\u003cli\u003eBurn for no more than 3–4 hours at a time.\u003c\/li\u003e\n\u003cli\u003eKeep away from drafts and place on a stable, heat-resistant surface.\u003c\/li\u003e\n\u003cli\u003eDiscontinue use when approximately 1cm of wax remains in the base.\u003c\/li\u003e\n\u003cli\u003eNever leave a burning candle unattended and keep away from children and pets.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eYou Might Also Love\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNew York 540 Reed Diffuser\u003c\/strong\u003e — the same saffron and amber, running continuously\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNew York 540 Eau de Parfum\u003c\/strong\u003e — the fragrance worn on the skin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDubai Soy Candle\u003c\/strong\u003e — oud and bergamot, darker and more citrus-led\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"William Alexander","offers":[{"title":"New York 540","offer_id":62761092088195,"sku":"WA-CN-NYK-220","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1252\/2417\/files\/william-alexander-new-york-540-soy-candle-220g.png?v=1791573348"},{"product_id":"madagascar-vanilla-soy-candle-220g","title":"Madagascar Vanilla \u0026 Amber Luxury Soy Candle 220g | William Alexander","description":"\u003ch2\u003eA Rich, Decadent Vanilla Candle\u003c\/h2\u003e\n\u003cp\u003eMadagascar is an oriental gourmand that envelops the senses in warmth and sweetness — luxurious, addictive and effortlessly elegant. If you have been looking for a vanilla candle that smells expensive rather than sugary, this is it.\u003c\/p\u003e\n\u003cp\u003eIt opens with the delicate allure of \u003cstrong\u003evanilla orchid and soft jasmine\u003c\/strong\u003e, setting the stage for what follows.\u003c\/p\u003e\n\u003cp\u003eThe heart is luscious: \u003cstrong\u003ecreamy vanilla bean, caramelised brown sugar and smooth tonka\u003c\/strong\u003e — sweet, but rounded rather than cloying.\u003c\/p\u003e\n\u003cp\u003eAs the candle burns, a sensual base of \u003cstrong\u003egolden amber, warm woods, musk and earthy patchouli\u003c\/strong\u003e adds depth and sophistication.\u003c\/p\u003e\n\u003ch2\u003eWhat Makes a Good Vanilla Candle\u003c\/h2\u003e\n\u003cp\u003eMost vanilla candles smell like baking. The difference here is the base: amber, patchouli and warm woods sit underneath the vanilla and stop it turning into a cupcake. 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