{"title":"Hallway \u0026 Entrance Diffusers","description":"\u003ch2\u003eHALLWAY \u0026amp; ENTRANCE REED DIFFUSERS\u003c\/h2\u003e\n\u003cp\u003eYour hallway sets the scent of the whole house. It is the first thing anyone notices walking through the front door, and the one place where fragrance genuinely shapes a first impression.\u003c\/p\u003e\n\u003ch2\u003eWhat Works in a Hallway\u003c\/h2\u003e\n\u003cp\u003eSomething with presence. Hallways are draughty, often cool, and people pass through rather than linger — so a subtle scent is wasted. Choose a fragrance with depth that announces itself.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDubai Oud \u0026amp; Bergamot\u003c\/strong\u003e — makes an immediate statement the moment the door opens.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOman Rose Oud\u003c\/strong\u003e — rose, oud and resins. Opulent and memorable.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNew York 540 Saffron \u0026amp; Amber\u003c\/strong\u003e — warm and polished, like walking into a good hotel.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAspen Winter Pine\u003c\/strong\u003e and \u003cstrong\u003eNordic Forest\u003c\/strong\u003e — at Christmas, pine and fir in the hall is the scent of the season.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhy a Diffuser, Not a Candle\u003c\/h2\u003e\n\u003cp\u003eA hallway is exactly where a \u003cstrong\u003ereed diffuser\u003c\/strong\u003e beats a candle. It works continuously with no flame, so the house always smells ready for visitors, and there is nothing burning unattended in a room nobody sits in.\u003c\/p\u003e\n\u003cp\u003eFor a large hall, a stairwell, or a hallway that opens into other rooms, the \u003cstrong\u003e1000ml Large Reed Diffuser\u003c\/strong\u003e is the one built for the job — more oil, longer reeds and the scent throw to match.\u003c\/p\u003e\n\u003cp\u003eHand poured in Leicestershire. Free UK delivery.\u003c\/p\u003e","products":[{"product_id":"new-york-reed-diffuser-100ml-william-alexander","title":"New York 540 Saffron \u0026 Amber Reed Diffuser 120ml | William Alexander","description":"\u003ch2\u003eThe Scent of a City That Never Settles\u003c\/h2\u003e\n\u003cp\u003eYou know the feeling of stepping into an incredible hotel in New York — polished stone, warm lighting, fresh flowers, immaculate interiors — and noticing the fragrance before anything else.\u003c\/p\u003e\n\u003cp\u003eClean, luxurious and instantly distinctive.\u003c\/p\u003e\n\u003cp\u003eThat is what New York was created to bring into your home.\u003c\/p\u003e\n\u003cp\u003eWilliam Alexander's New York fragrance opens with the unmistakable warmth of saffron — slightly spiced, refined and immediately intriguing. At the heart, jasmine adds a smooth floral elegance without becoming overly sweet. As the fragrance develops, amber, fir balsam and moss create a warm, woody base that gives New York its depth and remarkable staying power.\u003c\/p\u003e\n\u003cp\u003eThe result is sophisticated, modern and effortlessly luxurious.\u003c\/p\u003e\n\u003cp\u003eA fragrance that doesn't simply make a room smell good.\u003c\/p\u003e\n\u003cp\u003eIt makes the room feel finished.\u003c\/p\u003e\n\u003ch2\u003eWhat's Included\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e120ml hand-poured premium fragrance oil in a round glass vessel\u003c\/li\u003e\n\u003cli\u003e8 high-performance natural fibre reed sticks\u003c\/li\u003e\n\u003cli\u003eSignature William Alexander gift box — ready to give, no wrapping needed\u003c\/li\u003e\n\u003cli\u003eFragrance notes: saffron, jasmine, fir balsam, amber and moss\u003c\/li\u003e\n\u003cli\u003eUnisex fragrance — suitable for men and women\u003c\/li\u003e\n\u003cli\u003eUp to 12 weeks continuous fragrance depending on reed usage\u003c\/li\u003e\n\u003cli\u003eDimensions: 7cm diameter × 25cm height\u003c\/li\u003e\n\u003cli\u003eHand poured in Leicestershire, UK\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eModern Luxury in Fragrance Form\u003c\/h2\u003e\n\u003cp\u003eSome fragrances are immediately floral. Others are obviously woody or citrus.\u003c\/p\u003e\n\u003cp\u003eNew York is harder to define — and that's exactly what makes it so distinctive.\u003c\/p\u003e\n\u003cp\u003eThe saffron gives the opening a warm, almost luminous quality. Then jasmine begins to appear, adding softness and elegance before the fragrance settles into its deeper base of amber, fir balsam and moss.\u003c\/p\u003e\n\u003cp\u003eIt's warm without being heavy.\u003c\/p\u003e\n\u003cp\u003eSweet without being sugary.\u003c\/p\u003e\n\u003cp\u003eWoody without becoming masculine.\u003c\/p\u003e\n\u003cp\u003eThe balance is what gives New York its signature character — a sophisticated fragrance that feels equally at home in a minimalist apartment, contemporary townhouse or luxury hotel suite.\u003c\/p\u003e\n\u003ch2\u003eThe Luxury Hotel Scent for Your Home\u003c\/h2\u003e\n\u003cp\u003eNew York was created for people who love the atmosphere of beautiful hotels, restaurants and carefully designed interiors.\u003c\/p\u003e\n\u003cp\u003eIt's the kind of fragrance that works quietly in the background but makes the entire space feel more considered.\u003c\/p\u003e\n\u003cp\u003eIt works particularly well in:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLiving rooms — creates an elegant, welcoming atmosphere without overwhelming the room\u003c\/li\u003e\n\u003cli\u003eBedrooms — the amber and jasmine create a warm, sophisticated evening scent\u003c\/li\u003e\n\u003cli\u003eHallways — makes an immediate luxury-hotel impression when someone enters your home\u003c\/li\u003e\n\u003cli\u003eHome offices — clean, modern and refined without becoming distracting\u003c\/li\u003e\n\u003cli\u003eBathrooms — adds the polished feel of a high-end hotel or spa\u003c\/li\u003e\n\u003cli\u003eOpen-plan spaces — the saffron and amber have enough presence to carry beautifully through larger rooms\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eInspired by the Energy of New York\u003c\/h2\u003e\n\u003cp\u003eNew York is a city built on contrasts.\u003c\/p\u003e\n\u003cp\u003eHistoric architecture beside glass towers. Dark cocktail bars beneath bright city lights. Tailored elegance mixed with constant energy.\u003c\/p\u003e\n\u003cp\u003eThe fragrance follows the same idea.\u003c\/p\u003e\n\u003cp\u003eThe brightness of jasmine sits against warm saffron. Amber adds richness, while fir balsam and moss bring an earthy depth underneath.\u003c\/p\u003e\n\u003cp\u003eIt's polished but not predictable.\u003c\/p\u003e\n\u003cp\u003eWarm but still contemporary.\u003c\/p\u003e\n\u003cp\u003eAnd distinctive enough that people notice it when they walk into the room.\u003c\/p\u003e\n\u003ch2\u003eA Gift That Feels Expensive\u003c\/h2\u003e\n\u003cp\u003eA good home fragrance is one of those rare gifts that feels personal without being difficult to choose.\u003c\/p\u003e\n\u003cp\u003eNew York makes an especially impressive gift because of its universally luxurious character.\u003c\/p\u003e\n\u003cp\u003ePresented in our signature William Alexander gift box, it arrives ready to give and looks just as considered as the fragrance inside.\u003c\/p\u003e\n\u003cp\u003eIdeal for birthdays, housewarmings, anniversaries, Christmas, weddings, new homes or simply as a gift for someone who appreciates beautiful interiors and distinctive fragrance.\u003c\/p\u003e\n\u003cp\u003eFor him. For her. For the home.\u003c\/p\u003e\n\u003ch2\u003eHand Poured in Britain\u003c\/h2\u003e\n\u003cp\u003eEvery William Alexander reed diffuser is hand poured in our Leicestershire studio using premium fragrance oils — never mass produced, never outsourced.\u003c\/p\u003e\n\u003cp\u003eWe are a small British home fragrance brand with over a decade of experience developing and testing fragrances, with a simple philosophy:\u003c\/p\u003e\n\u003cp\u003eBeautiful scent. Beautiful design. No unnecessary complication.\u003c\/p\u003e\n\u003cp\u003eEvery detail — from the fragrance concentration to the fibre reeds and minimalist packaging — has been considered to create a diffuser we would be proud to display in our own homes.\u003c\/p\u003e\n\u003cp\u003eWilliam Alexander — Elevating Everyday Living.\u003c\/p\u003e\n\u003ch2\u003eHow to Set Up Your Diffuser\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eRemove the cap and push out the inner paper seal\u003c\/li\u003e\n\u003cli\u003eReplace the cap and insert all 8 reeds\u003c\/li\u003e\n\u003cli\u003eAllow approximately 24 hours for the reeds to fully saturate before assessing scent throw\u003c\/li\u003e\n\u003cli\u003eFlip the reeds once a week to refresh the fragrance\u003c\/li\u003e\n\u003cli\u003eUse fewer reeds for a more subtle background scent, or all 8 for maximum fragrance\u003c\/li\u003e\n\u003cli\u003eKeep upright on a stable surface away from direct sunlight and heat\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eTip: New York is particularly effective in hallways and living spaces. Place it near the natural movement of air through the room rather than hidden in a corner — this helps the saffron, jasmine and amber notes travel naturally through the space.\u003c\/p\u003e","brand":"William Alexander","offers":[{"title":"New York 540","offer_id":62416399630723,"sku":"WA-RD-NYK-120","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1252\/2417\/files\/william-alexander-new-york-540-saffron-amber-reed-diffuser-120ml.png?v=1787859668"},{"product_id":"dubai-diffuser-120ml-william-alexander","title":"Dubai Oud \u0026 Bergamot Reed Diffuser 120ml | William Alexander","description":"\u003ch2\u003eThe Scent of Modern Arabian Luxury\u003c\/h2\u003e\n\u003cp\u003eThere’s a particular kind of luxury you experience in Dubai.\u003c\/p\u003e\n\u003cp\u003eCool marble beneath your feet. Warm evening air outside. Beautiful interiors. Soft lighting. And that unmistakable fragrance of rich woods and amber lingering quietly in the background.\u003c\/p\u003e\n\u003cp\u003eThat atmosphere inspired Dubai.\u003c\/p\u003e\n\u003cp\u003eA sophisticated woody fragrance built around oud-style woods, citrus, patchouli, amber and musk, Dubai balances richness with freshness. It opens with a bright lift of citrus before developing into a smooth, elegant heart of patchouli and hedione. As the fragrance settles, amber, musk and deep woods create the warm, enveloping base that defines its character.\u003c\/p\u003e\n\u003cp\u003eRich without being overpowering.\u003c\/p\u003e\n\u003cp\u003eDark without being heavy.\u003c\/p\u003e\n\u003cp\u003eA modern interpretation of Arabian luxury, designed for the home.\u003c\/p\u003e\n\u003ch2\u003eWhat's Included\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e120ml hand-poured premium fragrance oil in a round glass vessel\u003c\/li\u003e\n\u003cli\u003e8 high-performance natural fibre reed sticks\u003c\/li\u003e\n\u003cli\u003eSignature William Alexander gift box — ready to give, no wrapping needed\u003c\/li\u003e\n\u003cli\u003eFragrance notes: citrus, patchouli, hedione, amber, musk and woods\u003c\/li\u003e\n\u003cli\u003eUnisex fragrance — equally suited to men and women\u003c\/li\u003e\n\u003cli\u003eUp to 12 weeks continuous fragrance depending on reed usage\u003c\/li\u003e\n\u003cli\u003eDimensions: 7cm diameter × 25cm height\u003c\/li\u003e\n\u003cli\u003eHand poured in Leicestershire, UK\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhere Fresh Bergamot Meets Deep Woods\u003c\/h2\u003e\n\u003cp\u003eOud fragrances are traditionally known for being dark, intense and powerful.\u003c\/p\u003e\n\u003cp\u003eDubai takes a more contemporary approach.\u003c\/p\u003e\n\u003cp\u003eThe fragrance begins with a bright citrus and bergamot-style freshness, immediately lifting the deeper woody character underneath.\u003c\/p\u003e\n\u003cp\u003eAs it develops, patchouli adds richness while hedione brings an airy quality through the centre of the fragrance, preventing the composition from becoming too dense.\u003c\/p\u003e\n\u003cp\u003eThen the deeper notes begin to emerge.\u003c\/p\u003e\n\u003cp\u003eAmber, musk and woods settle into the background, creating the warm, smooth and luxurious finish that gives Dubai its presence.\u003c\/p\u003e\n\u003cp\u003eIt's a fragrance built on contrast.\u003c\/p\u003e\n\u003cp\u003eFresh against dark.\u003c\/p\u003e\n\u003cp\u003eBright against woody.\u003c\/p\u003e\n\u003cp\u003eModern against traditional.\u003c\/p\u003e\n\u003ch2\u003eInspired by Dubai\u003c\/h2\u003e\n\u003cp\u003eDubai is a city where contrasts somehow work beautifully together.\u003c\/p\u003e\n\u003cp\u003eAncient fragrance traditions meet extraordinary modern architecture. Warm desert evenings meet cool, immaculate interiors. Oud and incense sit naturally alongside some of the world's most contemporary hotels and restaurants.\u003c\/p\u003e\n\u003cp\u003eThat contrast became the inspiration for Dubai.\u003c\/p\u003e\n\u003cp\u003eThe freshness of bergamot and citrus reflects the modern side of the city, while amber, musk and deep woods reference the rich fragrance culture of the Middle East.\u003c\/p\u003e\n\u003cp\u003eThe result isn't a traditional oud fragrance.\u003c\/p\u003e\n\u003cp\u003eIt's our interpretation of what oud can feel like in a modern home.\u003c\/p\u003e\n\u003ch2\u003eThe Luxury Hotel Scent for Your Home\u003c\/h2\u003e\n\u003cp\u003eDubai has presence.\u003c\/p\u003e\n\u003cp\u003eThat makes it particularly suited to rooms where you want fragrance to become part of the atmosphere rather than simply sit quietly in the background.\u003c\/p\u003e\n\u003cp\u003eIt works beautifully in:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLiving rooms — amber and woods create a rich, welcoming atmosphere\u003c\/li\u003e\n\u003cli\u003eHallways — makes an immediate statement when someone enters your home\u003c\/li\u003e\n\u003cli\u003eBedrooms — musk and amber become particularly warm and inviting in the evening\u003c\/li\u003e\n\u003cli\u003eHome offices — sophisticated woods create a polished, considered environment\u003c\/li\u003e\n\u003cli\u003eBathrooms — brings the atmosphere of a luxury Middle Eastern hotel or spa\u003c\/li\u003e\n\u003cli\u003eOpen-plan spaces — the deeper woody notes have enough character to carry through larger rooms\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eA Fragrance with Presence\u003c\/h2\u003e\n\u003cp\u003eSome home fragrances are designed to disappear quietly into the background.\u003c\/p\u003e\n\u003cp\u003eDubai isn't one of them.\u003c\/p\u003e\n\u003cp\u003eThe combination of bright citrus against amber, musk and woods gives it a distinctive character that people notice.\u003c\/p\u003e\n\u003cp\u003eYet it doesn't need to shout.\u003c\/p\u003e\n\u003cp\u003eAs the reeds gradually diffuse the fragrance, different elements reveal themselves throughout the day. Sometimes you'll notice the freshness of the citrus. At other times, the warmer amber and woods become more prominent.\u003c\/p\u003e\n\u003cp\u003eIt's this depth that makes Dubai particularly suited to people who enjoy richer, more sophisticated fragrance profiles.\u003c\/p\u003e\n\u003ch2\u003eA Truly Unisex Fragrance\u003c\/h2\u003e\n\u003cp\u003eOud and woody fragrances are sometimes treated as traditionally masculine.\u003c\/p\u003e\n\u003cp\u003eDubai is deliberately more balanced.\u003c\/p\u003e\n\u003cp\u003eThe woods, amber and patchouli provide depth and structure, while citrus and hedione introduce freshness and softness.\u003c\/p\u003e\n\u003cp\u003eThat balance creates a fragrance that feels equally natural in his home, her home or a shared space.\u003c\/p\u003e\n\u003cp\u003eSophisticated.\u003c\/p\u003e\n\u003cp\u003eWarm.\u003c\/p\u003e\n\u003cp\u003eDistinctive.\u003c\/p\u003e\n\u003cp\u003eAnd exceptionally easy to gift.\u003c\/p\u003e\n\u003ch2\u003eA Gift That Makes an Impression\u003c\/h2\u003e\n\u003cp\u003eThere are certain fragrances that immediately feel expensive.\u003c\/p\u003e\n\u003cp\u003eDubai is one of them.\u003c\/p\u003e\n\u003cp\u003ePresented in our signature William Alexander gift box, it arrives ready to give — a beautifully considered gift that looks as impressive as it smells.\u003c\/p\u003e\n\u003cp\u003eIts rich, unisex fragrance makes it ideal for birthdays, housewarmings, anniversaries, Christmas, weddings, new homes or simply for someone who appreciates distinctive fragrance and beautiful interiors.\u003c\/p\u003e\n\u003cp\u003eFor him. For her. For the home.\u003c\/p\u003e\n\u003ch2\u003eHand Poured in Britain\u003c\/h2\u003e\n\u003cp\u003eEvery William Alexander reed diffuser is hand poured in our Leicestershire studio using premium fragrance oils — never mass produced, never outsourced.\u003c\/p\u003e\n\u003cp\u003eWe are a small British home fragrance brand with over a decade of experience developing and testing fragrances, with a simple philosophy:\u003c\/p\u003e\n\u003cp\u003eBeautiful scent. Beautiful design. No unnecessary complication.\u003c\/p\u003e\n\u003cp\u003eFrom fragrance concentration and fibre reeds to our minimalist packaging, every detail has been considered to create something we would genuinely want to display in our own homes.\u003c\/p\u003e\n\u003cp\u003eWilliam Alexander — Elevating Everyday Living.\u003c\/p\u003e\n\u003ch2\u003eHow to Set Up Your Diffuser\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eRemove the cap and push out the inner paper seal\u003c\/li\u003e\n\u003cli\u003eReplace the cap and insert all 8 reeds\u003c\/li\u003e\n\u003cli\u003eAllow approximately 24 hours for the reeds to fully saturate before assessing scent throw\u003c\/li\u003e\n\u003cli\u003eFlip the reeds once a week to refresh the fragrance\u003c\/li\u003e\n\u003cli\u003eUse fewer reeds for a more subtle background fragrance, or all 8 for maximum scent\u003c\/li\u003e\n\u003cli\u003eKeep upright on a stable surface away from direct sunlight and heat\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eTip: Dubai's amber and woody character makes it particularly effective in hallways, living rooms and larger spaces. For a more subtle scent, begin with 5–6 reeds and add more until you reach your preferred fragrance strength.\u003c\/p\u003e","brand":"William Alexander","offers":[{"title":"Dubai - Oud \u0026 Bergamot","offer_id":62417268113795,"sku":"WA-RD-DUB-120","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1252\/2417\/files\/william-alexander-dubai-oud-bergamot-reed-diffuser-120ml.png?v=1787859752"},{"product_id":"nordic-forest-diffuser-120ml-william-alexander","title":"Nordic Forest Pine \u0026 Cedarwood Reed Diffuser 120ml | William Alexander","description":"\u003ch2\u003eThe Scent of a Winter Forest\u003c\/h2\u003e\n\u003cp\u003eNordic Forest captures the feeling of stepping into a snow-covered pine forest — crisp winter air, towering evergreens and the unmistakable fragrance of freshly cut Christmas trees.\u003c\/p\u003e\n\u003cp\u003eThe fragrance opens with refreshing \u003cstrong\u003epine, eucalyptus and fresh green notes\u003c\/strong\u003e, creating a cool, invigorating first impression reminiscent of a crisp winter morning.\u003c\/p\u003e\n\u003cp\u003eAt the heart, \u003cstrong\u003epine\u003c\/strong\u003e takes centre stage, bringing the rich, aromatic character of evergreen branches into your home. The fragrance then settles into a warm, comforting base of \u003cstrong\u003esandalwood, cedarwood, guaiacwood and musk\u003c\/strong\u003e, balancing the freshness of the forest with a smooth woody warmth.\u003c\/p\u003e\n\u003cp\u003eThe result is a beautifully balanced seasonal fragrance — fresh and green, yet warm and inviting. Perfect for creating that unmistakable feeling of Christmas throughout your home.\u003c\/p\u003e\n\u003ch2\u003eWhat's Included\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e120ml hand-poured premium fragrance oil in a round glass vessel\u003c\/li\u003e\n\u003cli\u003e8 high-performance natural fibre reed sticks\u003c\/li\u003e\n\u003cli\u003eSignature William Alexander gift box — ready to give, no wrapping needed\u003c\/li\u003e\n\u003cli\u003eFragrance notes: pine, eucalyptus, fresh green notes, sandalwood, cedarwood, guaiacwood and musk\u003c\/li\u003e\n\u003cli\u003eUnisex fragrance — suitable for men and women\u003c\/li\u003e\n\u003cli\u003eUp to 12 weeks continuous fragrance depending on reed usage\u003c\/li\u003e\n\u003cli\u003eDimensions: 7cm diameter × 25cm height\u003c\/li\u003e\n\u003cli\u003eHand poured in Leicestershire, UK\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eThe Perfect Christmas Fragrance\u003c\/h2\u003e\n\u003cp\u003eNordic Forest was created for the colder months — bringing together the scent of pine trees, winter greenery and warm woods to create a welcoming festive atmosphere.\u003c\/p\u003e\n\u003cp\u003ePlace it in your \u003cstrong\u003eliving room, hallway, dining room or entranceway\u003c\/strong\u003e and allow the reeds to gently diffuse the fragrance throughout the day.\u003c\/p\u003e\n\u003cp\u003eUnlike a candle, there's nothing to light or extinguish. Nordic Forest quietly fragrances your home from morning to night, which makes it particularly suited to busy rooms and entrance spaces throughout the festive season — and to the weeks when nobody wants to think about whether a candle is still burning in an empty room.\u003c\/p\u003e\n\u003ch2\u003eThe Perfect Christmas Gift\u003c\/h2\u003e\n\u003cp\u003ePresented in our minimalist William Alexander gift box, Nordic Forest makes a beautiful seasonal gift for anyone who loves Christmas and luxury home fragrance.\u003c\/p\u003e\n\u003cp\u003eIdeal for \u003cstrong\u003eChristmas gifts, Secret Santa, winter birthdays, housewarmings, hosts and festive hampers\u003c\/strong\u003e — or simply for making your own home smell incredible throughout the season.\u003c\/p\u003e\n\u003ch2\u003eHand Poured in Britain\u003c\/h2\u003e\n\u003cp\u003eEvery William Alexander reed diffuser is hand poured in our Leicestershire studio using premium fragrance oils — never mass produced, never outsourced.\u003c\/p\u003e\n\u003cp\u003eWe are a small British brand with over a decade of home fragrance expertise, with every fragrance carefully selected and tested before becoming part of the William Alexander collection.\u003c\/p\u003e\n\u003cp\u003eFrom the fragrance oil and reeds to the bottle and final packaging, attention to detail is at the heart of what we do.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWilliam Alexander — Elevating Everyday Living.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003eHow to Set Up Your Diffuser\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eRemove the cap and push out the inner paper seal\u003c\/li\u003e\n\u003cli\u003eReplace the cap and insert all 8 reeds\u003c\/li\u003e\n\u003cli\u003eAllow approximately 24 hours for the reeds to fully saturate before assessing scent throw\u003c\/li\u003e\n\u003cli\u003eFlip the reeds once a week to refresh the fragrance\u003c\/li\u003e\n\u003cli\u003eUse fewer reeds for a more subtle background scent, or all 8 for maximum fragrance\u003c\/li\u003e\n\u003cli\u003eKeep upright on a stable surface away from direct sunlight and heat\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eTip: Nordic Forest is particularly effective in hallways and entrance spaces over the festive season, where the airflow from an opening front door carries the pine and fir notes through the rest of the home.\u003c\/p\u003e\n\u003ch2\u003eYou Might Also Love\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNordic Forest Candle\u003c\/strong\u003e — the same winter forest fragrance with the warmth and atmosphere of candlelight\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePomegranate Reed Diffuser\u003c\/strong\u003e — rich, dark and beautifully spiced\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDubai Reed Diffuser\u003c\/strong\u003e — warm amber, musk and sophisticated woods\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"William Alexander","offers":[{"title":"Nordic Forest","offer_id":62467392799107,"sku":"WA-RD-NOR-120","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1252\/2417\/files\/william-alexander-nordic-forest-pine-cedarwood-reed-diffuser-120ml.png?v=1787859812"},{"product_id":"oman-rose-oud-reed-diffuser-120ml","title":"Oman Rose Oud Reed Diffuser 120ml | William Alexander","description":"\u003ch2\u003eA True Arabian Aroma\u003c\/h2\u003e\n\u003cp\u003eOman Rose Oud is a sweet, luxurious fragrance built on precious woods, rich resins, warm spices and soft musks.\u003c\/p\u003e\n\u003cp\u003eIt opens with \u003cstrong\u003ewarm spice\u003c\/strong\u003e, before \u003cstrong\u003erose\u003c\/strong\u003e unfolds through the heart — full and velvety rather than light or floral. The base is where the fragrance settles: \u003cstrong\u003esandalwood, oud, cedarwood, cade, benzoin, labdanum, amber and musk\u003c\/strong\u003e, layered into something deep, resinous and long-lasting.\u003c\/p\u003e\n\u003cp\u003eRose and oud is one of the great pairings in Arabian perfumery. The rose keeps the woods from turning severe; the oud and resins stop the rose from turning sweet.\u003c\/p\u003e\n\u003ch2\u003eWhat's Included\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e120ml hand-poured premium fragrance oil in a round glass vessel\u003c\/li\u003e\n\u003cli\u003e8 high-performance natural fibre reed sticks\u003c\/li\u003e\n\u003cli\u003eSignature William Alexander gift box — ready to give, no wrapping needed\u003c\/li\u003e\n\u003cli\u003eTop note: spices\u003c\/li\u003e\n\u003cli\u003eHeart note: rose\u003c\/li\u003e\n\u003cli\u003eBase notes: sandalwood, oud, cedarwood, cade, benzoin, labdanum, amber and musk\u003c\/li\u003e\n\u003cli\u003eEssential oil content: cedarwood, cinnamon, myrrh, juniper, opoponax and styrax\u003c\/li\u003e\n\u003cli\u003eUnisex fragrance — equally suited to men and women\u003c\/li\u003e\n\u003cli\u003eUp to 12 weeks continuous fragrance depending on reed usage\u003c\/li\u003e\n\u003cli\u003eDimensions: 7cm diameter × 25cm height\u003c\/li\u003e\n\u003cli\u003eHand poured in Leicestershire, UK\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhere It Works Best\u003c\/h2\u003e\n\u003cp\u003eOman Rose Oud has presence. It suits rooms where you want the fragrance to become part of the atmosphere:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHallways — makes an immediate impression as someone enters your home\u003c\/li\u003e\n\u003cli\u003eLiving rooms — resins and amber create a rich, welcoming warmth\u003c\/li\u003e\n\u003cli\u003eBedrooms — rose and musk feel particularly soft in the evening\u003c\/li\u003e\n\u003cli\u003eDining rooms — spice and wood suit a table set for guests\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHand Poured in Britain\u003c\/h2\u003e\n\u003cp\u003eEvery William Alexander reed diffuser is hand poured in our Leicestershire studio using premium fragrance oils — never mass produced, never outsourced.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWilliam Alexander — Elevating Everyday Living.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003eHow to Set Up Your Diffuser\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eRemove the cap and push out the inner paper seal\u003c\/li\u003e\n\u003cli\u003eReplace the cap and insert all 8 reeds\u003c\/li\u003e\n\u003cli\u003eAllow approximately 24 hours for the reeds to fully saturate before assessing scent throw\u003c\/li\u003e\n\u003cli\u003eFlip the reeds once a week to refresh the fragrance\u003c\/li\u003e\n\u003cli\u003eUse fewer reeds for a more subtle background fragrance, or all 8 for maximum scent\u003c\/li\u003e\n\u003cli\u003eKeep upright on a stable surface away from direct sunlight and heat\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"William Alexander","offers":[{"title":"Oman Rose Oud","offer_id":62745192694147,"sku":"WA-RD-OMR-120","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1252\/2417\/files\/william-alexander-oman-rose-oud-reed-diffuser-120ml-hero.png?v=1791127811"},{"product_id":"aspen-reed-diffuser-120ml","title":"Aspen Winter Pine \u0026 Sandalwood Reed Diffuser 120ml | William Alexander","description":"\u003ch2\u003eA Winter Forest, Brought Indoors\u003c\/h2\u003e\n\u003cp\u003eAspen is the essence of Christmas — a sensory journey through a winter forest adorned with pine cones and the magical aroma of festive cheer.\u003c\/p\u003e\n\u003cp\u003eIt opens with \u003cstrong\u003eeucalyptus, juniper and spearmint\u003c\/strong\u003e, a refreshing burst reminiscent of the cool, crisp air that surrounds a snowy forest.\u003c\/p\u003e\n\u003cp\u003eAt its heart, \u003cstrong\u003epinecone, fir and lavender\u003c\/strong\u003e. Pinecone is the star of the composition, resinous and distinct, the smell of Christmas trees and nature's winter treasures. Fir adds evergreen vitality, like freshly cut branches brought in to decorate the house.\u003c\/p\u003e\n\u003cp\u003eUnderneath, \u003cstrong\u003ewood resins\u003c\/strong\u003e ground the fragrance with a warm, comforting foundation, while \u003cstrong\u003esandalwood\u003c\/strong\u003e lends a creamy, velvety texture and a sense of calm.\u003c\/p\u003e\n\u003cp\u003eA timeless Christmas classic — fresh, natural and beautifully nostalgic.\u003c\/p\u003e\n\u003ch2\u003eWhat's Included\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e120ml hand-poured premium fragrance oil in a round glass vessel\u003c\/li\u003e\n\u003cli\u003e8 high-performance natural fibre reed sticks\u003c\/li\u003e\n\u003cli\u003eSignature William Alexander gift box — ready to give, no wrapping needed\u003c\/li\u003e\n\u003cli\u003eTop notes: eucalyptus, juniper, spearmint\u003c\/li\u003e\n\u003cli\u003eHeart notes: pinecone, fir, lavender\u003c\/li\u003e\n\u003cli\u003eBase notes: wood resins, sandalwood\u003c\/li\u003e\n\u003cli\u003eUnisex fragrance — equally suited to men and women\u003c\/li\u003e\n\u003cli\u003eUp to 12 weeks continuous fragrance depending on reed usage\u003c\/li\u003e\n\u003cli\u003eDimensions: 7cm diameter × 25cm height\u003c\/li\u003e\n\u003cli\u003eHand poured in Leicestershire, UK\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhere It Works Best\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eHallways — the first thing guests notice when they arrive over Christmas\u003c\/li\u003e\n\u003cli\u003eLiving rooms — pine and fir beside a real or artificial tree\u003c\/li\u003e\n\u003cli\u003eKitchens — eucalyptus and spearmint cut cleanly through cooking\u003c\/li\u003e\n\u003cli\u003eHome offices — crisp, clear and uncluttered\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHand Poured in Britain\u003c\/h2\u003e\n\u003cp\u003eEvery William Alexander reed diffuser is hand poured in our Leicestershire studio using premium fragrance oils — never mass produced, never outsourced.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWilliam Alexander — Elevating Everyday Living.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003eHow to Set Up Your Diffuser\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eRemove the cap and push out the inner paper seal\u003c\/li\u003e\n\u003cli\u003eReplace the cap and insert all 8 reeds\u003c\/li\u003e\n\u003cli\u003eAllow approximately 24 hours for the reeds to fully saturate before assessing scent throw\u003c\/li\u003e\n\u003cli\u003eFlip the reeds once a week to refresh the fragrance\u003c\/li\u003e\n\u003cli\u003eUse fewer reeds for a more subtle background fragrance, or all 8 for maximum scent\u003c\/li\u003e\n\u003cli\u003eKeep upright on a stable surface away from direct sunlight and heat\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"William Alexander","offers":[{"title":"Aspen","offer_id":62749883302275,"sku":"WA-RD-ASP-120","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1252\/2417\/files\/william-alexander-aspen-winter-pine-reed-diffuser-120ml.png?v=1791376121"},{"product_id":"montmorency-reed-diffuser-120ml","title":"Montmorency Black Cherry \u0026 Vanilla Reed Diffuser 120ml | William Alexander","description":"\u003ch2\u003eA Mouth-Watering Black Cherry Fragrance\u003c\/h2\u003e\n\u003cp\u003eMontmorency is indulgent from the first moment — a fruity floral accord that smells like dessert and perfume at the same time.\u003c\/p\u003e\n\u003cp\u003eIt opens with \u003cstrong\u003echerry liqueur and almond\u003c\/strong\u003e, sweet, rounded and faintly boozy.\u003c\/p\u003e\n\u003cp\u003eThe heart brings \u003cstrong\u003eblack cherry, plum, Turkish rose, Sambac jasmine and spices\u003c\/strong\u003e — the fruit deepening, the florals keeping it elegant rather than sugary.\u003c\/p\u003e\n\u003cp\u003eAt the base, \u003cstrong\u003evanilla, sandalwood, patchouli, vetiver, tonka and musk\u003c\/strong\u003e give the fragrance its lasting warmth and a soft, creamy finish. It is the vanilla underneath the cherry that stops it smelling like a sweet shop.\u003c\/p\u003e\n\u003cp\u003eRich, rounded and quietly addictive.\u003c\/p\u003e\n\u003ch2\u003eWhat's Included\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e120ml hand-poured premium fragrance oil in a round glass vessel\u003c\/li\u003e\n\u003cli\u003e8 high-performance natural fibre reed sticks\u003c\/li\u003e\n\u003cli\u003eSignature William Alexander gift box — ready to give, no wrapping needed\u003c\/li\u003e\n\u003cli\u003eTop notes: cherry liqueur, almond\u003c\/li\u003e\n\u003cli\u003eHeart notes: black cherry, plum, Turkish rose, Sambac jasmine, spices\u003c\/li\u003e\n\u003cli\u003eBase notes: vanilla, sandalwood, patchouli, vetiver, tonka, musk\u003c\/li\u003e\n\u003cli\u003eUnisex fragrance — equally suited to men and women\u003c\/li\u003e\n\u003cli\u003eUp to 12 weeks continuous fragrance depending on reed usage\u003c\/li\u003e\n\u003cli\u003eDimensions: 7cm diameter × 25cm height\u003c\/li\u003e\n\u003cli\u003eHand poured in Leicestershire, UK\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhere It Works Best\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLiving rooms — warm, sweet and welcoming in the evening\u003c\/li\u003e\n\u003cli\u003eDining rooms — black cherry and vanilla suit a table set for guests\u003c\/li\u003e\n\u003cli\u003eBedrooms — vanilla, tonka and musk feel soft and comforting\u003c\/li\u003e\n\u003cli\u003eHallways — distinctive enough to be remembered\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHand Poured in Britain\u003c\/h2\u003e\n\u003cp\u003eEvery William Alexander reed diffuser is hand poured in our Leicestershire studio using premium fragrance oils — never mass produced, never outsourced.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWilliam Alexander — Elevating Everyday Living.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003eHow to Set Up Your Diffuser\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eRemove the cap and push out the inner paper seal\u003c\/li\u003e\n\u003cli\u003eReplace the cap and insert all 8 reeds\u003c\/li\u003e\n\u003cli\u003eAllow approximately 24 hours for the reeds to fully saturate before assessing scent throw\u003c\/li\u003e\n\u003cli\u003eFlip the reeds once a week to refresh the fragrance\u003c\/li\u003e\n\u003cli\u003eUse fewer reeds for a more subtle background fragrance, or all 8 for maximum scent\u003c\/li\u003e\n\u003cli\u003eKeep upright on a stable surface away from direct sunlight and heat\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"William Alexander","offers":[{"title":"Montmorency","offer_id":62749884219779,"sku":"WA-RD-MON-120","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1252\/2417\/files\/william-alexander-montmorency-black-cherry-reed-diffuser-120ml.png?v=1791376121"},{"product_id":"large-reed-diffuser-1000ml","title":"Large Reed Diffuser 1000ml (Made to Order) | William Alexander","description":"\u003ch2\u003eOur Largest Reed Diffuser, Made to Order\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003ePlease note: each 1000ml diffuser is specially made to order in our Leicestershire studio. Please allow up to 2 weeks for dispatch.\u003c\/strong\u003e It is poured, finished and checked for you individually rather than taken off a shelf.\u003c\/p\u003e\n\u003cp\u003eAt 1000ml, this is a statement piece — made for large, open spaces where a standard diffuser simply disappears. Hallways, stairwells, open-plan kitchens, double-height rooms, shop floors, salons and reception areas.\u003c\/p\u003e\n\u003cp\u003eSupplied with \u003cstrong\u003elong reeds\u003c\/strong\u003e scaled to the vessel, so the proportions look right and the fragrance carries as it should.\u003c\/p\u003e\n\u003ch2\u003eWhy Go Large?\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent throw.\u003c\/strong\u003e More oil and more reed surface means fragrance that fills a big room rather than hovering near the bottle.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIt lasts.\u003c\/strong\u003e 1000ml is over eight times our 120ml diffuser, so it keeps going for months rather than weeks.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBetter value per ml.\u003c\/strong\u003e 15p per ml, against 25p per ml for our 120ml diffuser — around 40% less for the same hand-poured fragrance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIt looks the part.\u003c\/strong\u003e A large glass vessel and long reeds read as considered design, not as an air freshener.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhat's Included\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e1000ml of premium fragrance oil in a large glass vessel\u003c\/li\u003e\n\u003cli\u003eLong reeds, scaled to the bottle\u003c\/li\u003e\n\u003cli\u003eChoice of thirteen William Alexander fragrances\u003c\/li\u003e\n\u003cli\u003eHand poured to order in Leicestershire, UK\u003c\/li\u003e\n\u003cli\u003eFree UK delivery\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eDelivery\u003c\/h2\u003e\n\u003cp\u003eBecause every 1000ml diffuser is made to order, this item takes longer than the rest of our range. \u003cstrong\u003ePlease allow up to 2 weeks for dispatch.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIf you order a 1000ml diffuser alongside other items, we will normally send everything together once the diffuser is ready. If you need the rest of your order sooner, place it separately or drop us a note and we will split the shipment.\u003c\/p\u003e\n\u003cp\u003eOrdering for a specific date, a wedding or an event? Contact us before ordering and we will confirm whether we can meet it.\u003c\/p\u003e\n\u003ch2\u003eWhere It Works Best\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eHallways and entrances — the scent of the whole house, set from the front door\u003c\/li\u003e\n\u003cli\u003eOpen-plan living and kitchen spaces\u003c\/li\u003e\n\u003cli\u003eStairwells and landings, where fragrance travels between floors\u003c\/li\u003e\n\u003cli\u003eSalons, studios, showrooms and reception areas\u003c\/li\u003e\n\u003cli\u003eLarge bedrooms and dressing rooms\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to Set Up Your Diffuser\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eRemove the cap and push out the inner paper seal.\u003c\/li\u003e\n\u003cli\u003eReplace the cap and insert the long reeds, fanning them out.\u003c\/li\u003e\n\u003cli\u003eAllow around 24 hours for the reeds to saturate before judging the scent throw.\u003c\/li\u003e\n\u003cli\u003eFlip the reeds once a week to refresh the fragrance.\u003c\/li\u003e\n\u003cli\u003eUse fewer reeds for a subtler scent, or all of them for a large or open space.\u003c\/li\u003e\n\u003cli\u003eKeep upright on a stable surface away from direct sunlight and heat.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eHand Poured in Britain\u003c\/h2\u003e\n\u003cp\u003eEvery William Alexander fragrance is hand poured in small batches in our Leicestershire studio using premium fragrance oils — never mass produced, never outsourced.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWilliam Alexander — Elevating Everyday Living.\u003c\/strong\u003e\u003c\/p\u003e","brand":"William Alexander","offers":[{"title":"One \u0026 Only","offer_id":62761113256323,"sku":"WA-LD-ONO-1000","price":149.99,"currency_code":"GBP","in_stock":true},{"title":"Lime Basil Mandarin","offer_id":62761113289091,"sku":"WA-LD-LBM-1000","price":149.99,"currency_code":"GBP","in_stock":true},{"title":"Pomegranate","offer_id":62761113321859,"sku":"WA-LD-POM-1000","price":149.99,"currency_code":"GBP","in_stock":true},{"title":"New York 540","offer_id":62761113354627,"sku":"WA-LD-NYK-1000","price":149.99,"currency_code":"GBP","in_stock":true},{"title":"Byron Bay 33","offer_id":62761113387395,"sku":"WA-LD-BYB-1000","price":149.99,"currency_code":"GBP","in_stock":true},{"title":"Dubai","offer_id":62761113420163,"sku":"WA-LD-DUB-1000","price":149.99,"currency_code":"GBP","in_stock":true},{"title":"Tuscan Fig","offer_id":62761113452931,"sku":"WA-LD-TUS-1000","price":149.99,"currency_code":"GBP","in_stock":true},{"title":"Oman Rose Oud","offer_id":62761113485699,"sku":"WA-LD-OMR-1000","price":149.99,"currency_code":"GBP","in_stock":true},{"title":"Aspen","offer_id":62761113518467,"sku":"WA-LD-ASP-1000","price":149.99,"currency_code":"GBP","in_stock":true},{"title":"Montmorency","offer_id":62761113551235,"sku":"WA-LD-MON-1000","price":149.99,"currency_code":"GBP","in_stock":true},{"title":"Valensole","offer_id":62761113584003,"sku":"WA-LD-VAL-1000","price":149.99,"currency_code":"GBP","in_stock":true},{"title":"Hamptons","offer_id":62761113616771,"sku":"WA-LD-HAM-1000","price":149.99,"currency_code":"GBP","in_stock":true},{"title":"Madagascar","offer_id":62761113649539,"sku":"WA-LD-MAD-1000","price":149.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1252\/2417\/files\/william-alexander-large-reed-diffuser-1000ml-one-and-only.png?v=1791573256"}],"url":"https:\/\/williamalexander.co.uk\/collections\/hallway-candles-diffusers.oembed","provider":"WILLIAM ALEXANDER","version":"1.0","type":"link"}