{"title":"Living Room Candles \u0026 Diffusers","description":"\u003ch2\u003eLIVING ROOM CANDLES \u0026amp; REED DIFFUSERS\u003c\/h2\u003e\n\u003cp\u003eThe living room is where fragrance has to work hardest and look best. It is usually the largest room in the house, the one guests sit in, and the one where a scent needs enough presence to be noticed without dominating the evening.\u003c\/p\u003e\n\u003ch2\u003eWhat Works in a Living Room\u003c\/h2\u003e\n\u003cp\u003eRicher, rounder fragrances with depth — woods, amber, resins and warm fruit. A light citrus that works beautifully in a bathroom can simply disappear in a larger, carpeted, soft-furnished room.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDubai Oud \u0026amp; Bergamot\u003c\/strong\u003e — bright citrus over amber, musk and deep woods. Rich without being heavy, and the one guests ask about.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNew York 540 Saffron \u0026amp; Amber\u003c\/strong\u003e — warm saffron and jasmine over amber and moss. The luxury hotel lobby, at home.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOne \u0026amp; Only\u003c\/strong\u003e — our signature: blackcurrant and bergamot drying down to smoky birch and musk.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMadagascar Vanilla \u0026amp; Amber\u003c\/strong\u003e — vanilla, tonka and brown sugar. Comforting on a dark evening.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMontmorency Black Cherry \u0026amp; Vanilla\u003c\/strong\u003e — sweet, rounded and quietly addictive.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSize Matters in a Big Room\u003c\/h2\u003e\n\u003cp\u003eOur standard \u003cstrong\u003e120ml reed diffuser\u003c\/strong\u003e suits most living rooms. For open-plan spaces, double-height ceilings or a room that opens onto a hall, the \u003cstrong\u003e1000ml Large Reed Diffuser\u003c\/strong\u003e has the oil volume and reed surface to actually fill it.\u003c\/p\u003e\n\u003cp\u003eMany people run both: a candle lit in the evening, a diffuser working continuously the rest of the time.\u003c\/p\u003e\n\u003cp\u003eHand poured in Leicestershire. Free UK delivery.\u003c\/p\u003e","products":[{"product_id":"one-and-only-diffuser","title":"One \u0026 Only Blackcurrant \u0026 Birch Reed Diffuser 100ml | William Alexander","description":"\u003ch2\u003eContinuous Luxury Fragrance — No Flame, No Electricity, No Effort\u003c\/h2\u003e\n\u003cp\u003eOne \u0026amp; Only is William Alexander's signature reed diffuser — a sophisticated, always-on home fragrance inspired by the Aventus scent profile that has defined modern masculine perfumery for over a decade.\u003c\/p\u003e\n\u003cp\u003eUnlike a candle, a reed diffuser works around the clock. No lighting required. No maintenance. No timers. Just continuous, effortless fragrance diffusion from the moment you insert the reeds — and for up to 12 weeks after.\u003c\/p\u003e\n\u003cp\u003eOne \u0026amp; Only opens with blackcurrant from Corsica and bergamot from Italy — immediately bold, immediately confident. Crisp Calville Blanc apple from France carries through the mid-notes before the fragrance settles into a deep, smoky base of Louisiana birch and musk. A room fragrance with genuine presence — the kind that guests notice the moment they walk through the door.\u003c\/p\u003e\n\u003ch2\u003eWhat's Included\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e100ml hand-poured premium fragrance oil in a round glass vessel\u003c\/li\u003e\n\u003cli\u003e8 high-performance natural fibre reed sticks\u003c\/li\u003e\n\u003cli\u003eSignature William Alexander gift box — ready to give, no wrapping needed\u003c\/li\u003e\n\u003cli\u003eFragrance notes: blackcurrant, bergamot, apple, birch, musk\u003c\/li\u003e\n\u003cli\u003eUnisex fragrance — suitable for men and women\u003c\/li\u003e\n\u003cli\u003eUp to 12 weeks continuous fragrance depending on reed usage\u003c\/li\u003e\n\u003cli\u003eDimensions: 7cm diameter × 25cm height\u003c\/li\u003e\n\u003cli\u003eHand poured in Leicestershire, UK\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhy a Reed Diffuser?\u003c\/h2\u003e\n\u003cp\u003eReed diffusers are the most effortless way to fragrance a home. No flames to worry about, no electricity needed, no water tank to refill. The natural fibre reeds draw the fragrance oil upward and release it continuously and evenly into the room — 24 hours a day, 7 days a week.\u003c\/p\u003e\n\u003cp\u003eFor a subtle background scent, start with 4 reeds. For a powerful, hotel-strength throw that fills the entire room, use all 8. Flip the reeds once a week to refresh the fragrance and maintain consistent diffusion throughout the full 12 weeks.\u003c\/p\u003e\n\u003cp\u003eRefills are available separately — so when the oil runs out, you keep the bottle.\u003c\/p\u003e\n\u003ch2\u003eInspired by the World's Most Admired Fragrance\u003c\/h2\u003e\n\u003cp\u003eCreed Aventus has been the benchmark of modern masculine fragrance since its 2010 launch — and one of the most searched fragrance profiles in the UK. One \u0026amp; Only captures the same DNA: the vibrant fruity opening of blackcurrant and bergamot, the crisp apple mid-note, and the deep birch and musk dry-down that makes the original so instantly recognisable.\u003c\/p\u003e\n\u003cp\u003eNot an imitation. An interpretation. Crafted by a small British fragrance house with over a decade of expertise, using premium oils sourced from growing regions across the world — Corsica, Italy, France, Louisiana. The scent travels so you don't have to.\u003c\/p\u003e\n\u003ch2\u003ePerfect for Every Room in the Home\u003c\/h2\u003e\n\u003cp\u003eOne \u0026amp; Only is a genuinely versatile home fragrance. Place it in a living room for an immediate impact, a bedroom for a subtle overnight scent, a bathroom for a spa-like atmosphere, or a hallway so the fragrance is the first thing guests experience when they arrive.\u003c\/p\u003e\n\u003cp\u003eThe minimalist Scandinavian-inspired design — round glass vessel, clean white label, natural fibre reeds — complements every interior style from modern contemporary to classic country. Compact enough to fit anywhere. Stylish enough to display anywhere.\u003c\/p\u003e\n\u003ch2\u003eA Thoughtful Gift, Beautifully Presented\u003c\/h2\u003e\n\u003cp\u003ePresented in a signature William Alexander gift box, One \u0026amp; Only arrives ready to give — no additional wrapping needed. A genuinely premium, thoughtful gift for birthdays, housewarmings, weddings, anniversaries, Father's Day, Mother's Day or Christmas — for him, for her, or for anyone who appreciates fine home fragrance.\u003c\/p\u003e\n\u003ch2\u003eHand Poured in Britain\u003c\/h2\u003e\n\u003cp\u003eEvery William Alexander reed diffuser is hand poured in our Leicestershire studio using premium fragrance oils — never mass produced, never outsourced. We are a small British brand with over a decade of home fragrance expertise, and that shows in every bottle we make.\u003c\/p\u003e\n\u003cp\u003eWilliam Alexander — Elevating Everyday Living.\u003c\/p\u003e\n\u003ch2\u003eHow to Set Up Your Diffuser\u003c\/h2\u003e\n\u003cp\u003eTip: Place near a doorway or gentle air flow point for the best scent distribution throughout the room.\u003c\/p\u003e","brand":"William Alexander","offers":[{"title":"One \u0026 Only","offer_id":32139931844710,"sku":"WA-RD-ONO-100","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1252\/2417\/files\/william-alexander-one-and-only-reed-diffuser-100ml-creed-aventus-inspired.png?v=1787859668"},{"product_id":"one-and-only-candle","title":"One \u0026 Only Blackcurrant \u0026 Birch Luxury Soy Candle 220g | William Alexander","description":"\u003ch2\u003eA Scent Inspired by the World's Most Admired Fragrance\u003c\/h2\u003e\n\u003cp\u003eOne \u0026amp; Only is William Alexander's signature candle — a bold, sophisticated home fragrance inspired by the iconic Aventus scent profile that has defined modern masculine perfumery since 2010.\u003c\/p\u003e\n\u003cp\u003eWhere the original fragrance belongs on skin, One \u0026amp; Only brings that same energy into your home. It opens with an immediate burst of Corsican blackcurrant and Italian bergamot, bright and unapologetically confident. Crisp Calville Blanc apple from France carries the mid-burn before the fragrance settles into a deep, smoky base of Louisiana birch and musk — warm, grounded and long-lasting.\u003c\/p\u003e\n\u003cp\u003eThe result is a candle that fills a room the way great cologne fills a space. Bold enough to notice. Refined enough to stay.\u003c\/p\u003e\n\u003ch2\u003eWhat's Inside\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e220g hand-poured natural soy wax\u003c\/li\u003e\n\u003cli\u003e100-hour burn time\u003c\/li\u003e\n\u003cli\u003eCotton wick for a clean, soot-free burn\u003c\/li\u003e\n\u003cli\u003ePremium fragrance oils — no synthetic fillers\u003c\/li\u003e\n\u003cli\u003eFragrance notes: blackcurrant, bergamot, apple, birch, musk\u003c\/li\u003e\n\u003cli\u003eSuitable for men and women\u003c\/li\u003e\n\u003cli\u003ePresented in a William Alexander signature gift box\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhy Soy Wax?\u003c\/h2\u003e\n\u003cp\u003eWe use 100% natural soy wax for every William Alexander candle. Soy burns cleaner and slower than paraffin, meaning you get a longer, more consistent fragrance throw without the black soot marks on your walls or jar. It's also biodegradable and better for the environment — a small detail that matters to us.\u003c\/p\u003e\n\u003cp\u003eThe 100-hour burn time isn't a marketing figure. It's the result of the correct wax-to-fragrance ratio, the right wick gauge for a 220g vessel, and hand-pouring in small batches to ensure every candle performs consistently from first light to last.\u003c\/p\u003e\n\u003ch2\u003eThe Perfect Gift\u003c\/h2\u003e\n\u003cp\u003ePresented in a clean, minimalist William Alexander gift box, One \u0026amp; Only requires zero additional wrapping. It's a thoughtful, premium gift for anyone who appreciates fine fragrance — for him, for her, or for yourself.\u003c\/p\u003e\n\u003cp\u003eIdeal for birthdays, housewarmings, weddings, anniversaries, Father's Day, Mother's Day, and Christmas.\u003c\/p\u003e\n\u003ch2\u003eHand Poured in Britain\u003c\/h2\u003e\n\u003cp\u003eEvery William Alexander candle is hand poured in our Leicestershire studio. We're a small British brand with over a decade of home fragrance expertise — not a mass-produced import. That means tighter quality control, more consistent scent throw, and a product you can feel the difference in from the moment you lift the lid.\u003c\/p\u003e\n\u003cp\u003eWilliam Alexander — Elevating Everyday Living.\u003c\/p\u003e\n\u003ch2\u003eHow to Get the Best from Your Candle\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eTrim the wick to 5mm before every burn to prevent smoking and soot marks\u003c\/li\u003e\n\u003cli\u003eOn the first burn, let the wax melt pool reach the full edge of the jar (usually 2–3 hours) to prevent tunnelling\u003c\/li\u003e\n\u003cli\u003eBurn for no more than 3–4 hours at a time\u003c\/li\u003e\n\u003cli\u003eKeep away from drafts, and burn on a stable, heat-resistant surface\u003c\/li\u003e\n\u003cli\u003eDiscontinue burning once around 1cm of wax remains in the base\u003c\/li\u003e\n\u003cli\u003eNever leave a burning candle unattended, and keep out of reach of children and pets\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eYou Might Also Love\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eOne \u0026amp; Only Reed Diffuser — the same scent, continuous without any flame\u003c\/li\u003e\n\u003cli\u003ePomegranate Reed Diffuser — our rich, spiced fragrance for darker months\u003c\/li\u003e\n\u003cli\u003eLime Basil Mandarin Reed Diffuser — fresh, citrus, summery\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"William Alexander","offers":[{"title":"One \u0026 Only","offer_id":32139984371814,"sku":"WA-CN-ONO-220","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1252\/2417\/files\/william-alexander-one-and-only-soy-candle-220g-hero.png?v=1787859668"},{"product_id":"pomegranate-reed-diffuser","title":"Pomegranate \u0026 Pink Pepper Reed Diffuser 120ml | William Alexander","description":"\u003ch2\u003eThe Scent of a Room Worth Staying In\u003c\/h2\u003e\n\u003cp\u003eYou know the feeling of walking into a hotel room for the first time — before you've even put your bags down — and the fragrance stops you. Rich, dark, complex. The kind of scent that makes a space feel curated. Considered. Expensive.\u003c\/p\u003e\n\u003cp\u003eThat's what Pomegranate was designed to do to your home.\u003c\/p\u003e\n\u003cp\u003eWilliam Alexander's most complex and indulgent fragrance opens with a spark of pink pepper and cardamom — warm, slightly spiced, immediately intriguing. Frankincense and citrus carry through the middle, giving the fragrance a depth that lighter home fragrances can't touch. The base settles into a rich, enveloping combination of clove, patchouli and Casablanca lily — dark, sensual and long-lasting.\u003c\/p\u003e\n\u003cp\u003eThe result is a home fragrance that doesn't just fill a room. It transforms it.\u003c\/p\u003e\n\u003ch2\u003eWhat's Included\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e120ml hand-poured premium fragrance oil in a round glass vessel\u003c\/li\u003e\n\u003cli\u003e8 high-performance natural fibre reed sticks\u003c\/li\u003e\n\u003cli\u003eSignature William Alexander gift box — ready to give, no wrapping needed\u003c\/li\u003e\n\u003cli\u003eFragrance notes: pink pepper, cardamom, frankincense, citrus, clove, patchouli, Casablanca lily\u003c\/li\u003e\n\u003cli\u003eUnisex fragrance — suitable for men and women\u003c\/li\u003e\n\u003cli\u003eUp to 12 weeks continuous fragrance depending on reed usage\u003c\/li\u003e\n\u003cli\u003eDimensions: 7cm diameter × 25cm height\u003c\/li\u003e\n\u003cli\u003eHand poured in Leicestershire, UK\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eA Fragrance with Proper Depth\u003c\/h2\u003e\n\u003cp\u003eMost home fragrances are designed to be immediately likeable — clean, fresh, unchallenging. Pomegranate is different. It's a fragrance with genuine layers, the kind that changes subtly as it diffuses and reveals different notes depending on where you are in the room and what time of day it is.\u003c\/p\u003e\n\u003cp\u003eThe top notes hit first — the warmth of pink pepper and cardamom making an immediate impression. As the diffuser settles into its rhythm, the frankincense and clove emerge, adding a smoky, almost ceremonial depth. The patchouli and Casablanca lily in the base give it a richness that lingers long after you've left the room.\u003c\/p\u003e\n\u003cp\u003eThis is a fragrance for people who take their home seriously.\u003c\/p\u003e\n\u003ch2\u003eThe Perfect Winter Home Fragrance\u003c\/h2\u003e\n\u003cp\u003eWhile Lime Basil Mandarin belongs to spring and summer, Pomegranate comes into its own in the colder months. The spiced, woody notes are naturally warming — the olfactory equivalent of dimming the lights, drawing the curtains and settling in for the evening.\u003c\/p\u003e\n\u003cp\u003eIt works particularly well in:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLiving rooms — the complexity of the fragrance fills a larger space beautifully\u003c\/li\u003e\n\u003cli\u003eBedrooms — the patchouli and lily base notes are rich and calming at night\u003c\/li\u003e\n\u003cli\u003eDining rooms — spiced fragrances complement food and candlelight\u003c\/li\u003e\n\u003cli\u003eHallways — makes an instant, dramatic first impression on guests\u003c\/li\u003e\n\u003cli\u003eBathrooms — transforms a bathroom into something closer to a spa\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eA Seriously Impressive Gift\u003c\/h2\u003e\n\u003cp\u003eSome gifts say \"I thought of you.\" Pomegranate says \"I know you have taste.\"\u003c\/p\u003e\n\u003cp\u003ePresented in a signature William Alexander gift box, it arrives ready to give — dark, rich and unmistakably premium. The kind of gift that gets placed on display immediately and prompts questions from every visitor.\u003c\/p\u003e\n\u003cp\u003eAn ideal gift for birthdays, housewarmings, anniversaries, Christmas, or any occasion where you want to give something genuinely memorable — for him, for her, or for any home that deserves something special.\u003c\/p\u003e\n\u003ch2\u003eHand Poured in Britain\u003c\/h2\u003e\n\u003cp\u003eEvery William Alexander reed diffuser is hand poured in our Leicestershire studio using premium fragrance oils — never mass produced, never outsourced. We are a small British brand with over a decade of home fragrance expertise, and that shows in every bottle we make.\u003c\/p\u003e\n\u003cp\u003eWilliam Alexander — Elevating Everyday Living.\u003c\/p\u003e\n\u003ch2\u003eHow to Set Up Your Diffuser\u003c\/h2\u003e\n\u003cp\u003eTip: Pomegranate's depth and complexity means it works best in larger rooms where the fragrance has space to develop — a living room or open-plan space will let this scent perform at its very best.\u003c\/p\u003e","brand":"William Alexander","offers":[{"title":"Pomegranate","offer_id":58340989370755,"sku":"WA-RD-POM-120","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1252\/2417\/files\/william-alexander-pomegranate-pink-pepper-reed-diffuser-120ml.png?v=1787859668"},{"product_id":"new-york-reed-diffuser-100ml-william-alexander","title":"New York 540 Saffron \u0026 Amber Reed Diffuser 120ml | William Alexander","description":"\u003ch2\u003eThe Scent of a City That Never Settles\u003c\/h2\u003e\n\u003cp\u003eYou know the feeling of stepping into an incredible hotel in New York — polished stone, warm lighting, fresh flowers, immaculate interiors — and noticing the fragrance before anything else.\u003c\/p\u003e\n\u003cp\u003eClean, luxurious and instantly distinctive.\u003c\/p\u003e\n\u003cp\u003eThat is what New York was created to bring into your home.\u003c\/p\u003e\n\u003cp\u003eWilliam Alexander's New York fragrance opens with the unmistakable warmth of saffron — slightly spiced, refined and immediately intriguing. At the heart, jasmine adds a smooth floral elegance without becoming overly sweet. As the fragrance develops, amber, fir balsam and moss create a warm, woody base that gives New York its depth and remarkable staying power.\u003c\/p\u003e\n\u003cp\u003eThe result is sophisticated, modern and effortlessly luxurious.\u003c\/p\u003e\n\u003cp\u003eA fragrance that doesn't simply make a room smell good.\u003c\/p\u003e\n\u003cp\u003eIt makes the room feel finished.\u003c\/p\u003e\n\u003ch2\u003eWhat's Included\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e120ml hand-poured premium fragrance oil in a round glass vessel\u003c\/li\u003e\n\u003cli\u003e8 high-performance natural fibre reed sticks\u003c\/li\u003e\n\u003cli\u003eSignature William Alexander gift box — ready to give, no wrapping needed\u003c\/li\u003e\n\u003cli\u003eFragrance notes: saffron, jasmine, fir balsam, amber and moss\u003c\/li\u003e\n\u003cli\u003eUnisex fragrance — suitable for men and women\u003c\/li\u003e\n\u003cli\u003eUp to 12 weeks continuous fragrance depending on reed usage\u003c\/li\u003e\n\u003cli\u003eDimensions: 7cm diameter × 25cm height\u003c\/li\u003e\n\u003cli\u003eHand poured in Leicestershire, UK\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eModern Luxury in Fragrance Form\u003c\/h2\u003e\n\u003cp\u003eSome fragrances are immediately floral. Others are obviously woody or citrus.\u003c\/p\u003e\n\u003cp\u003eNew York is harder to define — and that's exactly what makes it so distinctive.\u003c\/p\u003e\n\u003cp\u003eThe saffron gives the opening a warm, almost luminous quality. Then jasmine begins to appear, adding softness and elegance before the fragrance settles into its deeper base of amber, fir balsam and moss.\u003c\/p\u003e\n\u003cp\u003eIt's warm without being heavy.\u003c\/p\u003e\n\u003cp\u003eSweet without being sugary.\u003c\/p\u003e\n\u003cp\u003eWoody without becoming masculine.\u003c\/p\u003e\n\u003cp\u003eThe balance is what gives New York its signature character — a sophisticated fragrance that feels equally at home in a minimalist apartment, contemporary townhouse or luxury hotel suite.\u003c\/p\u003e\n\u003ch2\u003eThe Luxury Hotel Scent for Your Home\u003c\/h2\u003e\n\u003cp\u003eNew York was created for people who love the atmosphere of beautiful hotels, restaurants and carefully designed interiors.\u003c\/p\u003e\n\u003cp\u003eIt's the kind of fragrance that works quietly in the background but makes the entire space feel more considered.\u003c\/p\u003e\n\u003cp\u003eIt works particularly well in:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLiving rooms — creates an elegant, welcoming atmosphere without overwhelming the room\u003c\/li\u003e\n\u003cli\u003eBedrooms — the amber and jasmine create a warm, sophisticated evening scent\u003c\/li\u003e\n\u003cli\u003eHallways — makes an immediate luxury-hotel impression when someone enters your home\u003c\/li\u003e\n\u003cli\u003eHome offices — clean, modern and refined without becoming distracting\u003c\/li\u003e\n\u003cli\u003eBathrooms — adds the polished feel of a high-end hotel or spa\u003c\/li\u003e\n\u003cli\u003eOpen-plan spaces — the saffron and amber have enough presence to carry beautifully through larger rooms\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eInspired by the Energy of New York\u003c\/h2\u003e\n\u003cp\u003eNew York is a city built on contrasts.\u003c\/p\u003e\n\u003cp\u003eHistoric architecture beside glass towers. Dark cocktail bars beneath bright city lights. Tailored elegance mixed with constant energy.\u003c\/p\u003e\n\u003cp\u003eThe fragrance follows the same idea.\u003c\/p\u003e\n\u003cp\u003eThe brightness of jasmine sits against warm saffron. Amber adds richness, while fir balsam and moss bring an earthy depth underneath.\u003c\/p\u003e\n\u003cp\u003eIt's polished but not predictable.\u003c\/p\u003e\n\u003cp\u003eWarm but still contemporary.\u003c\/p\u003e\n\u003cp\u003eAnd distinctive enough that people notice it when they walk into the room.\u003c\/p\u003e\n\u003ch2\u003eA Gift That Feels Expensive\u003c\/h2\u003e\n\u003cp\u003eA good home fragrance is one of those rare gifts that feels personal without being difficult to choose.\u003c\/p\u003e\n\u003cp\u003eNew York makes an especially impressive gift because of its universally luxurious character.\u003c\/p\u003e\n\u003cp\u003ePresented in our signature William Alexander gift box, it arrives ready to give and looks just as considered as the fragrance inside.\u003c\/p\u003e\n\u003cp\u003eIdeal for birthdays, housewarmings, anniversaries, Christmas, weddings, new homes or simply as a gift for someone who appreciates beautiful interiors and distinctive fragrance.\u003c\/p\u003e\n\u003cp\u003eFor him. For her. For the home.\u003c\/p\u003e\n\u003ch2\u003eHand Poured in Britain\u003c\/h2\u003e\n\u003cp\u003eEvery William Alexander reed diffuser is hand poured in our Leicestershire studio using premium fragrance oils — never mass produced, never outsourced.\u003c\/p\u003e\n\u003cp\u003eWe are a small British home fragrance brand with over a decade of experience developing and testing fragrances, with a simple philosophy:\u003c\/p\u003e\n\u003cp\u003eBeautiful scent. Beautiful design. No unnecessary complication.\u003c\/p\u003e\n\u003cp\u003eEvery detail — from the fragrance concentration to the fibre reeds and minimalist packaging — has been considered to create a diffuser we would be proud to display in our own homes.\u003c\/p\u003e\n\u003cp\u003eWilliam Alexander — Elevating Everyday Living.\u003c\/p\u003e\n\u003ch2\u003eHow to Set Up Your Diffuser\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eRemove the cap and push out the inner paper seal\u003c\/li\u003e\n\u003cli\u003eReplace the cap and insert all 8 reeds\u003c\/li\u003e\n\u003cli\u003eAllow approximately 24 hours for the reeds to fully saturate before assessing scent throw\u003c\/li\u003e\n\u003cli\u003eFlip the reeds once a week to refresh the fragrance\u003c\/li\u003e\n\u003cli\u003eUse fewer reeds for a more subtle background scent, or all 8 for maximum fragrance\u003c\/li\u003e\n\u003cli\u003eKeep upright on a stable surface away from direct sunlight and heat\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eTip: New York is particularly effective in hallways and living spaces. Place it near the natural movement of air through the room rather than hidden in a corner — this helps the saffron, jasmine and amber notes travel naturally through the space.\u003c\/p\u003e","brand":"William Alexander","offers":[{"title":"New York 540","offer_id":62416399630723,"sku":"WA-RD-NYK-120","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1252\/2417\/files\/william-alexander-new-york-540-saffron-amber-reed-diffuser-120ml.png?v=1787859668"},{"product_id":"dubai-diffuser-120ml-william-alexander","title":"Dubai Oud \u0026 Bergamot Reed Diffuser 120ml | William Alexander","description":"\u003ch2\u003eThe Scent of Modern Arabian Luxury\u003c\/h2\u003e\n\u003cp\u003eThere’s a particular kind of luxury you experience in Dubai.\u003c\/p\u003e\n\u003cp\u003eCool marble beneath your feet. Warm evening air outside. Beautiful interiors. Soft lighting. And that unmistakable fragrance of rich woods and amber lingering quietly in the background.\u003c\/p\u003e\n\u003cp\u003eThat atmosphere inspired Dubai.\u003c\/p\u003e\n\u003cp\u003eA sophisticated woody fragrance built around oud-style woods, citrus, patchouli, amber and musk, Dubai balances richness with freshness. It opens with a bright lift of citrus before developing into a smooth, elegant heart of patchouli and hedione. As the fragrance settles, amber, musk and deep woods create the warm, enveloping base that defines its character.\u003c\/p\u003e\n\u003cp\u003eRich without being overpowering.\u003c\/p\u003e\n\u003cp\u003eDark without being heavy.\u003c\/p\u003e\n\u003cp\u003eA modern interpretation of Arabian luxury, designed for the home.\u003c\/p\u003e\n\u003ch2\u003eWhat's Included\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e120ml hand-poured premium fragrance oil in a round glass vessel\u003c\/li\u003e\n\u003cli\u003e8 high-performance natural fibre reed sticks\u003c\/li\u003e\n\u003cli\u003eSignature William Alexander gift box — ready to give, no wrapping needed\u003c\/li\u003e\n\u003cli\u003eFragrance notes: citrus, patchouli, hedione, amber, musk and woods\u003c\/li\u003e\n\u003cli\u003eUnisex fragrance — equally suited to men and women\u003c\/li\u003e\n\u003cli\u003eUp to 12 weeks continuous fragrance depending on reed usage\u003c\/li\u003e\n\u003cli\u003eDimensions: 7cm diameter × 25cm height\u003c\/li\u003e\n\u003cli\u003eHand poured in Leicestershire, UK\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhere Fresh Bergamot Meets Deep Woods\u003c\/h2\u003e\n\u003cp\u003eOud fragrances are traditionally known for being dark, intense and powerful.\u003c\/p\u003e\n\u003cp\u003eDubai takes a more contemporary approach.\u003c\/p\u003e\n\u003cp\u003eThe fragrance begins with a bright citrus and bergamot-style freshness, immediately lifting the deeper woody character underneath.\u003c\/p\u003e\n\u003cp\u003eAs it develops, patchouli adds richness while hedione brings an airy quality through the centre of the fragrance, preventing the composition from becoming too dense.\u003c\/p\u003e\n\u003cp\u003eThen the deeper notes begin to emerge.\u003c\/p\u003e\n\u003cp\u003eAmber, musk and woods settle into the background, creating the warm, smooth and luxurious finish that gives Dubai its presence.\u003c\/p\u003e\n\u003cp\u003eIt's a fragrance built on contrast.\u003c\/p\u003e\n\u003cp\u003eFresh against dark.\u003c\/p\u003e\n\u003cp\u003eBright against woody.\u003c\/p\u003e\n\u003cp\u003eModern against traditional.\u003c\/p\u003e\n\u003ch2\u003eInspired by Dubai\u003c\/h2\u003e\n\u003cp\u003eDubai is a city where contrasts somehow work beautifully together.\u003c\/p\u003e\n\u003cp\u003eAncient fragrance traditions meet extraordinary modern architecture. Warm desert evenings meet cool, immaculate interiors. Oud and incense sit naturally alongside some of the world's most contemporary hotels and restaurants.\u003c\/p\u003e\n\u003cp\u003eThat contrast became the inspiration for Dubai.\u003c\/p\u003e\n\u003cp\u003eThe freshness of bergamot and citrus reflects the modern side of the city, while amber, musk and deep woods reference the rich fragrance culture of the Middle East.\u003c\/p\u003e\n\u003cp\u003eThe result isn't a traditional oud fragrance.\u003c\/p\u003e\n\u003cp\u003eIt's our interpretation of what oud can feel like in a modern home.\u003c\/p\u003e\n\u003ch2\u003eThe Luxury Hotel Scent for Your Home\u003c\/h2\u003e\n\u003cp\u003eDubai has presence.\u003c\/p\u003e\n\u003cp\u003eThat makes it particularly suited to rooms where you want fragrance to become part of the atmosphere rather than simply sit quietly in the background.\u003c\/p\u003e\n\u003cp\u003eIt works beautifully in:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLiving rooms — amber and woods create a rich, welcoming atmosphere\u003c\/li\u003e\n\u003cli\u003eHallways — makes an immediate statement when someone enters your home\u003c\/li\u003e\n\u003cli\u003eBedrooms — musk and amber become particularly warm and inviting in the evening\u003c\/li\u003e\n\u003cli\u003eHome offices — sophisticated woods create a polished, considered environment\u003c\/li\u003e\n\u003cli\u003eBathrooms — brings the atmosphere of a luxury Middle Eastern hotel or spa\u003c\/li\u003e\n\u003cli\u003eOpen-plan spaces — the deeper woody notes have enough character to carry through larger rooms\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eA Fragrance with Presence\u003c\/h2\u003e\n\u003cp\u003eSome home fragrances are designed to disappear quietly into the background.\u003c\/p\u003e\n\u003cp\u003eDubai isn't one of them.\u003c\/p\u003e\n\u003cp\u003eThe combination of bright citrus against amber, musk and woods gives it a distinctive character that people notice.\u003c\/p\u003e\n\u003cp\u003eYet it doesn't need to shout.\u003c\/p\u003e\n\u003cp\u003eAs the reeds gradually diffuse the fragrance, different elements reveal themselves throughout the day. Sometimes you'll notice the freshness of the citrus. At other times, the warmer amber and woods become more prominent.\u003c\/p\u003e\n\u003cp\u003eIt's this depth that makes Dubai particularly suited to people who enjoy richer, more sophisticated fragrance profiles.\u003c\/p\u003e\n\u003ch2\u003eA Truly Unisex Fragrance\u003c\/h2\u003e\n\u003cp\u003eOud and woody fragrances are sometimes treated as traditionally masculine.\u003c\/p\u003e\n\u003cp\u003eDubai is deliberately more balanced.\u003c\/p\u003e\n\u003cp\u003eThe woods, amber and patchouli provide depth and structure, while citrus and hedione introduce freshness and softness.\u003c\/p\u003e\n\u003cp\u003eThat balance creates a fragrance that feels equally natural in his home, her home or a shared space.\u003c\/p\u003e\n\u003cp\u003eSophisticated.\u003c\/p\u003e\n\u003cp\u003eWarm.\u003c\/p\u003e\n\u003cp\u003eDistinctive.\u003c\/p\u003e\n\u003cp\u003eAnd exceptionally easy to gift.\u003c\/p\u003e\n\u003ch2\u003eA Gift That Makes an Impression\u003c\/h2\u003e\n\u003cp\u003eThere are certain fragrances that immediately feel expensive.\u003c\/p\u003e\n\u003cp\u003eDubai is one of them.\u003c\/p\u003e\n\u003cp\u003ePresented in our signature William Alexander gift box, it arrives ready to give — a beautifully considered gift that looks as impressive as it smells.\u003c\/p\u003e\n\u003cp\u003eIts rich, unisex fragrance makes it ideal for birthdays, housewarmings, anniversaries, Christmas, weddings, new homes or simply for someone who appreciates distinctive fragrance and beautiful interiors.\u003c\/p\u003e\n\u003cp\u003eFor him. For her. For the home.\u003c\/p\u003e\n\u003ch2\u003eHand Poured in Britain\u003c\/h2\u003e\n\u003cp\u003eEvery William Alexander reed diffuser is hand poured in our Leicestershire studio using premium fragrance oils — never mass produced, never outsourced.\u003c\/p\u003e\n\u003cp\u003eWe are a small British home fragrance brand with over a decade of experience developing and testing fragrances, with a simple philosophy:\u003c\/p\u003e\n\u003cp\u003eBeautiful scent. Beautiful design. No unnecessary complication.\u003c\/p\u003e\n\u003cp\u003eFrom fragrance concentration and fibre reeds to our minimalist packaging, every detail has been considered to create something we would genuinely want to display in our own homes.\u003c\/p\u003e\n\u003cp\u003eWilliam Alexander — Elevating Everyday Living.\u003c\/p\u003e\n\u003ch2\u003eHow to Set Up Your Diffuser\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eRemove the cap and push out the inner paper seal\u003c\/li\u003e\n\u003cli\u003eReplace the cap and insert all 8 reeds\u003c\/li\u003e\n\u003cli\u003eAllow approximately 24 hours for the reeds to fully saturate before assessing scent throw\u003c\/li\u003e\n\u003cli\u003eFlip the reeds once a week to refresh the fragrance\u003c\/li\u003e\n\u003cli\u003eUse fewer reeds for a more subtle background fragrance, or all 8 for maximum scent\u003c\/li\u003e\n\u003cli\u003eKeep upright on a stable surface away from direct sunlight and heat\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eTip: Dubai's amber and woody character makes it particularly effective in hallways, living rooms and larger spaces. For a more subtle scent, begin with 5–6 reeds and add more until you reach your preferred fragrance strength.\u003c\/p\u003e","brand":"William Alexander","offers":[{"title":"Dubai - Oud \u0026 Bergamot","offer_id":62417268113795,"sku":"WA-RD-DUB-120","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1252\/2417\/files\/william-alexander-dubai-oud-bergamot-reed-diffuser-120ml.png?v=1787859752"},{"product_id":"dubai-candle-oud-bergamot-william-alexander","title":"Dubai Oud \u0026 Bergamot Luxury Soy Candle 220g | William Alexander","description":"\u003ch2\u003eThe Scent of Modern Arabian Luxury\u003c\/h2\u003e\n\u003cp\u003eDubai is a rich, sophisticated home fragrance inspired by the contrast of contemporary luxury and traditional Middle Eastern perfumery — bright citrus layered over warm amber, musk and deep woods.\u003c\/p\u003e\n\u003cp\u003eThe fragrance opens with a burst of \u003cstrong\u003ecitrus\u003c\/strong\u003e, bringing freshness and brightness to the first burn. As the candle develops, \u003cstrong\u003epatchouli and hedione\u003c\/strong\u003e emerge through the heart, adding depth while keeping the fragrance smooth and refined.\u003c\/p\u003e\n\u003cp\u003eAt the base, \u003cstrong\u003emusk, amber and precious woods\u003c\/strong\u003e create the signature character of Dubai — warm, enveloping and beautifully luxurious. The woody notes linger in the room long after the candle has been extinguished, creating a sophisticated atmosphere without becoming overpowering.\u003c\/p\u003e\n\u003cp\u003eThe result is a candle that feels rich, warm and unmistakably premium. A fragrance designed to transform an everyday room into somewhere altogether more luxurious.\u003c\/p\u003e\n\u003ch2\u003eWhat's Inside\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e220g hand-poured natural soy wax\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUp to 100-hour burn time\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCotton wick for a clean, even burn\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePremium fragrance oils\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFragrance notes: citrus, patchouli, hedione, musk, amber and woods\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSuitable for men and women\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePresented in a William Alexander signature gift box\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhy Soy Wax?\u003c\/h2\u003e\n\u003cp\u003eWe use 100% natural soy wax for every William Alexander candle. Soy wax burns slowly and cleanly, helping to provide a consistent fragrance throw while reducing the soot associated with traditional paraffin wax.\u003c\/p\u003e\n\u003cp\u003eCombined with the correct wick and fragrance ratio, it allows Dubai's contrasting citrus, amber and woody notes to develop gradually as the candle burns.\u003c\/p\u003e\n\u003cp\u003eEvery candle is hand poured in small batches to help maintain consistent quality from the first burn to the last.\u003c\/p\u003e\n\u003ch2\u003eThe Perfect Gift\u003c\/h2\u003e\n\u003cp\u003ePresented in a clean, minimalist William Alexander gift box, Dubai makes a sophisticated gift for anyone who appreciates rich, luxurious home fragrance.\u003c\/p\u003e\n\u003cp\u003eIts combination of warm amber, musk, patchouli and woods makes it particularly suited to living rooms, bedrooms, entrance halls and evening entertaining — creating a welcoming fragrance that feels refined from the moment you enter the room.\u003c\/p\u003e\n\u003cp\u003eIdeal for birthdays, housewarmings, weddings, anniversaries, Mother's Day, Father's Day and Christmas — or simply as an indulgence for your own home.\u003c\/p\u003e\n\u003ch2\u003eHand Poured in Britain\u003c\/h2\u003e\n\u003cp\u003eEvery William Alexander candle is hand poured in our Leicestershire studio.\u003c\/p\u003e\n\u003cp\u003eWe're a small British brand with over a decade of home fragrance expertise, with every fragrance carefully selected and tested before becoming part of the William Alexander collection.\u003c\/p\u003e\n\u003cp\u003eFrom the wax and wick to the fragrance and final packaging, attention to detail is at the heart of what we do.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWilliam Alexander — Elevating Everyday Living.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003eHow to Get the Best from Your Candle\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003eTrim the wick to approximately 5mm before every burn.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eOn the first burn, allow the melted wax to reach the edge of the glass to help prevent tunnelling.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBurn for no more than 3–4 hours at a time.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eKeep away from drafts and place on a stable, heat-resistant surface.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDiscontinue use when approximately 1cm of wax remains in the base.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eNever leave a burning candle unattended and keep away from children and pets.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eYou Might Also Love\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eDubai Reed Diffuser\u003c\/strong\u003e — the same rich, woody fragrance for continuous scent throughout your home\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePomegranate Reed Diffuser\u003c\/strong\u003e — dark, spiced and beautifully indulgent\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eByron Bay Reed Diffuser\u003c\/strong\u003e — warm sandalwood, cedar and soft spice\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"William Alexander","offers":[{"title":"Dubai","offer_id":62466880209283,"sku":"WA-CN-DUB-220","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1252\/2417\/files\/william-alexander-dubai-oud-bergamot-soy-candle-220g.png?v=1787859812"},{"product_id":"oman-rose-oud-reed-diffuser-120ml","title":"Oman Rose Oud Reed Diffuser 120ml | William Alexander","description":"\u003ch2\u003eA True Arabian Aroma\u003c\/h2\u003e\n\u003cp\u003eOman Rose Oud is a sweet, luxurious fragrance built on precious woods, rich resins, warm spices and soft musks.\u003c\/p\u003e\n\u003cp\u003eIt opens with \u003cstrong\u003ewarm spice\u003c\/strong\u003e, before \u003cstrong\u003erose\u003c\/strong\u003e unfolds through the heart — full and velvety rather than light or floral. The base is where the fragrance settles: \u003cstrong\u003esandalwood, oud, cedarwood, cade, benzoin, labdanum, amber and musk\u003c\/strong\u003e, layered into something deep, resinous and long-lasting.\u003c\/p\u003e\n\u003cp\u003eRose and oud is one of the great pairings in Arabian perfumery. The rose keeps the woods from turning severe; the oud and resins stop the rose from turning sweet.\u003c\/p\u003e\n\u003ch2\u003eWhat's Included\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e120ml hand-poured premium fragrance oil in a round glass vessel\u003c\/li\u003e\n\u003cli\u003e8 high-performance natural fibre reed sticks\u003c\/li\u003e\n\u003cli\u003eSignature William Alexander gift box — ready to give, no wrapping needed\u003c\/li\u003e\n\u003cli\u003eTop note: spices\u003c\/li\u003e\n\u003cli\u003eHeart note: rose\u003c\/li\u003e\n\u003cli\u003eBase notes: sandalwood, oud, cedarwood, cade, benzoin, labdanum, amber and musk\u003c\/li\u003e\n\u003cli\u003eEssential oil content: cedarwood, cinnamon, myrrh, juniper, opoponax and styrax\u003c\/li\u003e\n\u003cli\u003eUnisex fragrance — equally suited to men and women\u003c\/li\u003e\n\u003cli\u003eUp to 12 weeks continuous fragrance depending on reed usage\u003c\/li\u003e\n\u003cli\u003eDimensions: 7cm diameter × 25cm height\u003c\/li\u003e\n\u003cli\u003eHand poured in Leicestershire, UK\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhere It Works Best\u003c\/h2\u003e\n\u003cp\u003eOman Rose Oud has presence. It suits rooms where you want the fragrance to become part of the atmosphere:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHallways — makes an immediate impression as someone enters your home\u003c\/li\u003e\n\u003cli\u003eLiving rooms — resins and amber create a rich, welcoming warmth\u003c\/li\u003e\n\u003cli\u003eBedrooms — rose and musk feel particularly soft in the evening\u003c\/li\u003e\n\u003cli\u003eDining rooms — spice and wood suit a table set for guests\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHand Poured in Britain\u003c\/h2\u003e\n\u003cp\u003eEvery William Alexander reed diffuser is hand poured in our Leicestershire studio using premium fragrance oils — never mass produced, never outsourced.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWilliam Alexander — Elevating Everyday Living.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003eHow to Set Up Your Diffuser\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eRemove the cap and push out the inner paper seal\u003c\/li\u003e\n\u003cli\u003eReplace the cap and insert all 8 reeds\u003c\/li\u003e\n\u003cli\u003eAllow approximately 24 hours for the reeds to fully saturate before assessing scent throw\u003c\/li\u003e\n\u003cli\u003eFlip the reeds once a week to refresh the fragrance\u003c\/li\u003e\n\u003cli\u003eUse fewer reeds for a more subtle background fragrance, or all 8 for maximum scent\u003c\/li\u003e\n\u003cli\u003eKeep upright on a stable surface away from direct sunlight and heat\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"William Alexander","offers":[{"title":"Oman Rose Oud","offer_id":62745192694147,"sku":"WA-RD-OMR-120","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1252\/2417\/files\/william-alexander-oman-rose-oud-reed-diffuser-120ml-hero.png?v=1791127811"},{"product_id":"montmorency-reed-diffuser-120ml","title":"Montmorency Black Cherry \u0026 Vanilla Reed Diffuser 120ml | William Alexander","description":"\u003ch2\u003eA Mouth-Watering Black Cherry Fragrance\u003c\/h2\u003e\n\u003cp\u003eMontmorency is indulgent from the first moment — a fruity floral accord that smells like dessert and perfume at the same time.\u003c\/p\u003e\n\u003cp\u003eIt opens with \u003cstrong\u003echerry liqueur and almond\u003c\/strong\u003e, sweet, rounded and faintly boozy.\u003c\/p\u003e\n\u003cp\u003eThe heart brings \u003cstrong\u003eblack cherry, plum, Turkish rose, Sambac jasmine and spices\u003c\/strong\u003e — the fruit deepening, the florals keeping it elegant rather than sugary.\u003c\/p\u003e\n\u003cp\u003eAt the base, \u003cstrong\u003evanilla, sandalwood, patchouli, vetiver, tonka and musk\u003c\/strong\u003e give the fragrance its lasting warmth and a soft, creamy finish. It is the vanilla underneath the cherry that stops it smelling like a sweet shop.\u003c\/p\u003e\n\u003cp\u003eRich, rounded and quietly addictive.\u003c\/p\u003e\n\u003ch2\u003eWhat's Included\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e120ml hand-poured premium fragrance oil in a round glass vessel\u003c\/li\u003e\n\u003cli\u003e8 high-performance natural fibre reed sticks\u003c\/li\u003e\n\u003cli\u003eSignature William Alexander gift box — ready to give, no wrapping needed\u003c\/li\u003e\n\u003cli\u003eTop notes: cherry liqueur, almond\u003c\/li\u003e\n\u003cli\u003eHeart notes: black cherry, plum, Turkish rose, Sambac jasmine, spices\u003c\/li\u003e\n\u003cli\u003eBase notes: vanilla, sandalwood, patchouli, vetiver, tonka, musk\u003c\/li\u003e\n\u003cli\u003eUnisex fragrance — equally suited to men and women\u003c\/li\u003e\n\u003cli\u003eUp to 12 weeks continuous fragrance depending on reed usage\u003c\/li\u003e\n\u003cli\u003eDimensions: 7cm diameter × 25cm height\u003c\/li\u003e\n\u003cli\u003eHand poured in Leicestershire, UK\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhere It Works Best\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLiving rooms — warm, sweet and welcoming in the evening\u003c\/li\u003e\n\u003cli\u003eDining rooms — black cherry and vanilla suit a table set for guests\u003c\/li\u003e\n\u003cli\u003eBedrooms — vanilla, tonka and musk feel soft and comforting\u003c\/li\u003e\n\u003cli\u003eHallways — distinctive enough to be remembered\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHand Poured in Britain\u003c\/h2\u003e\n\u003cp\u003eEvery William Alexander reed diffuser is hand poured in our Leicestershire studio using premium fragrance oils — never mass produced, never outsourced.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWilliam Alexander — Elevating Everyday Living.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003eHow to Set Up Your Diffuser\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eRemove the cap and push out the inner paper seal\u003c\/li\u003e\n\u003cli\u003eReplace the cap and insert all 8 reeds\u003c\/li\u003e\n\u003cli\u003eAllow approximately 24 hours for the reeds to fully saturate before assessing scent throw\u003c\/li\u003e\n\u003cli\u003eFlip the reeds once a week to refresh the fragrance\u003c\/li\u003e\n\u003cli\u003eUse fewer reeds for a more subtle background fragrance, or all 8 for maximum scent\u003c\/li\u003e\n\u003cli\u003eKeep upright on a stable surface away from direct sunlight and heat\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"William Alexander","offers":[{"title":"Montmorency","offer_id":62749884219779,"sku":"WA-RD-MON-120","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1252\/2417\/files\/william-alexander-montmorency-black-cherry-reed-diffuser-120ml.png?v=1791376121"},{"product_id":"madagascar-reed-diffuser-120ml","title":"Madagascar Vanilla \u0026 Amber Reed Diffuser 120ml | William Alexander","description":"\u003ch2\u003eA Rich, Decadent Gourmand\u003c\/h2\u003e\n\u003cp\u003eMadagascar is an oriental gourmand that envelops the senses in warmth and sweetness — luxurious, addictive and effortlessly elegant.\u003c\/p\u003e\n\u003cp\u003eIt opens with the delicate allure of \u003cstrong\u003evanilla orchid and soft jasmine\u003c\/strong\u003e, setting the stage for what follows.\u003c\/p\u003e\n\u003cp\u003eThe heart is luscious: \u003cstrong\u003ecreamy vanilla bean, caramelised brown sugar and smooth tonka\u003c\/strong\u003e — sweet, but rounded rather than cloying.\u003c\/p\u003e\n\u003cp\u003eAs the fragrance deepens, a sensual base of \u003cstrong\u003egolden amber, warm woods, musk and earthy patchouli\u003c\/strong\u003e adds depth and sophistication.\u003c\/p\u003e\n\u003cp\u003eThe ultimate indulgence for anyone who loves sweet scents done properly.\u003c\/p\u003e\n\u003ch2\u003eWhat's Included\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e120ml hand-poured premium fragrance oil in a round glass vessel\u003c\/li\u003e\n\u003cli\u003e8 high-performance natural fibre reed sticks\u003c\/li\u003e\n\u003cli\u003eSignature William Alexander gift box — ready to give, no wrapping needed\u003c\/li\u003e\n\u003cli\u003eTop notes: vanilla orchid, jasmine\u003c\/li\u003e\n\u003cli\u003eHeart notes: brown sugar, tonka, vanilla\u003c\/li\u003e\n\u003cli\u003eBase notes: amber, musk, patchouli\u003c\/li\u003e\n\u003cli\u003eUnisex fragrance — equally suited to men and women\u003c\/li\u003e\n\u003cli\u003eUp to 12 weeks continuous fragrance depending on reed usage\u003c\/li\u003e\n\u003cli\u003eDimensions: 7cm diameter × 25cm height\u003c\/li\u003e\n\u003cli\u003eHand poured in Leicestershire, UK\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhere It Works Best\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLiving rooms — warm and enveloping on a dark evening\u003c\/li\u003e\n\u003cli\u003eBedrooms — vanilla and musk are softly comforting\u003c\/li\u003e\n\u003cli\u003eHallways — sweet and welcoming the moment guests arrive\u003c\/li\u003e\n\u003cli\u003eDining rooms — brown sugar and tonka suit the end of a long dinner\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHand Poured in Britain\u003c\/h2\u003e\n\u003cp\u003eEvery William Alexander reed diffuser is hand poured in our Leicestershire studio using premium fragrance oils — never mass produced, never outsourced.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWilliam Alexander — Elevating Everyday Living.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003eHow to Set Up Your Diffuser\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eRemove the cap and push out the inner paper seal\u003c\/li\u003e\n\u003cli\u003eReplace the cap and insert all 8 reeds\u003c\/li\u003e\n\u003cli\u003eAllow approximately 24 hours for the reeds to fully saturate before assessing scent throw\u003c\/li\u003e\n\u003cli\u003eFlip the reeds once a week to refresh the fragrance\u003c\/li\u003e\n\u003cli\u003eUse fewer reeds for a more subtle background fragrance, or all 8 for maximum scent\u003c\/li\u003e\n\u003cli\u003eKeep upright on a stable surface away from direct sunlight and heat\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"William Alexander","offers":[{"title":"Madagascar","offer_id":62749885268355,"sku":"WA-RD-MAD-120","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1252\/2417\/files\/william-alexander-madagascar-vanilla-amber-reed-diffuser-120ml.png?v=1791573375"},{"product_id":"new-york-540-luxury-soy-candle-220g","title":"New York 540 Saffron \u0026 Amber Luxury Soy Candle 220g | William Alexander","description":"\u003ch2\u003eThe Scent of a Luxury Hotel Lobby\u003c\/h2\u003e\n\u003cp\u003eNew York 540 is warm, polished and quietly expensive — the kind of fragrance you notice walking into a beautiful hotel and remember long after you leave.\u003c\/p\u003e\n\u003cp\u003eIt opens with \u003cstrong\u003esaffron\u003c\/strong\u003e, rich and golden. Through the heart, \u003cstrong\u003ejasmine\u003c\/strong\u003e softens the spice and adds a gentle floral lift. At the base, \u003cstrong\u003eamber, fir balsam and moss\u003c\/strong\u003e settle into a warm, resinous finish that lingers in the room.\u003c\/p\u003e\n\u003cp\u003eOpulent without being heavy. Our most-asked-about fragrance, now as a candle.\u003c\/p\u003e\n\u003ch2\u003eWhat's Inside\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e220g hand-poured natural soy wax\u003c\/li\u003e\n\u003cli\u003eUp to 100-hour burn time\u003c\/li\u003e\n\u003cli\u003eCotton wick for a clean, even burn\u003c\/li\u003e\n\u003cli\u003eFragrance notes: saffron, jasmine, amber, fir balsam and moss\u003c\/li\u003e\n\u003cli\u003eUnisex fragrance — equally suited to men and women\u003c\/li\u003e\n\u003cli\u003ePresented in a William Alexander signature gift box\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhy Soy Wax?\u003c\/h2\u003e\n\u003cp\u003eWe use 100% natural soy wax for every William Alexander candle. Soy wax burns slowly and cleanly, helping to provide a consistent fragrance throw while reducing the soot associated with traditional paraffin wax.\u003c\/p\u003e\n\u003cp\u003eEvery candle is hand poured in small batches to help maintain consistent quality from the first burn to the last.\u003c\/p\u003e\n\u003ch2\u003eWhere It Works Best\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLiving rooms — amber and saffron fill a room beautifully in the evening\u003c\/li\u003e\n\u003cli\u003eHallways — makes an immediate impression when guests arrive\u003c\/li\u003e\n\u003cli\u003eDining rooms — warm and golden across a long dinner\u003c\/li\u003e\n\u003cli\u003eBedrooms — soft jasmine and resins at the end of the day\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eThe Perfect Gift\u003c\/h2\u003e\n\u003cp\u003eSaffron and amber read as expensive, which makes New York 540 an easy gift for someone with good taste. Presented in our signature gift box, it arrives ready to give — birthdays, housewarmings, anniversaries or Christmas.\u003c\/p\u003e\n\u003ch2\u003eHand Poured in Britain\u003c\/h2\u003e\n\u003cp\u003eEvery William Alexander candle is hand poured in our Leicestershire studio.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWilliam Alexander — Elevating Everyday Living.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003eHow to Get the Best from Your Candle\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eTrim the wick to approximately 5mm before every burn.\u003c\/li\u003e\n\u003cli\u003eOn the first burn, allow the melted wax to reach the edge of the glass to help prevent tunnelling.\u003c\/li\u003e\n\u003cli\u003eBurn for no more than 3–4 hours at a time.\u003c\/li\u003e\n\u003cli\u003eKeep away from drafts and place on a stable, heat-resistant surface.\u003c\/li\u003e\n\u003cli\u003eDiscontinue use when approximately 1cm of wax remains in the base.\u003c\/li\u003e\n\u003cli\u003eNever leave a burning candle unattended and keep away from children and pets.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eYou Might Also Love\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNew York 540 Reed Diffuser\u003c\/strong\u003e — the same saffron and amber, running continuously\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNew York 540 Eau de Parfum\u003c\/strong\u003e — the fragrance worn on the skin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDubai Soy Candle\u003c\/strong\u003e — oud and bergamot, darker and more citrus-led\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"William Alexander","offers":[{"title":"New York 540","offer_id":62761092088195,"sku":"WA-CN-NYK-220","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1252\/2417\/files\/william-alexander-new-york-540-soy-candle-220g.png?v=1791573348"},{"product_id":"large-reed-diffuser-1000ml","title":"Large Reed Diffuser 1000ml (Made to Order) | William Alexander","description":"\u003ch2\u003eOur Largest Reed Diffuser, Made to Order\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003ePlease note: each 1000ml diffuser is specially made to order in our Leicestershire studio. Please allow up to 2 weeks for dispatch.\u003c\/strong\u003e It is poured, finished and checked for you individually rather than taken off a shelf.\u003c\/p\u003e\n\u003cp\u003eAt 1000ml, this is a statement piece — made for large, open spaces where a standard diffuser simply disappears. Hallways, stairwells, open-plan kitchens, double-height rooms, shop floors, salons and reception areas.\u003c\/p\u003e\n\u003cp\u003eSupplied with \u003cstrong\u003elong reeds\u003c\/strong\u003e scaled to the vessel, so the proportions look right and the fragrance carries as it should.\u003c\/p\u003e\n\u003ch2\u003eWhy Go Large?\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent throw.\u003c\/strong\u003e More oil and more reed surface means fragrance that fills a big room rather than hovering near the bottle.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIt lasts.\u003c\/strong\u003e 1000ml is over eight times our 120ml diffuser, so it keeps going for months rather than weeks.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBetter value per ml.\u003c\/strong\u003e 15p per ml, against 25p per ml for our 120ml diffuser — around 40% less for the same hand-poured fragrance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIt looks the part.\u003c\/strong\u003e A large glass vessel and long reeds read as considered design, not as an air freshener.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhat's Included\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e1000ml of premium fragrance oil in a large glass vessel\u003c\/li\u003e\n\u003cli\u003eLong reeds, scaled to the bottle\u003c\/li\u003e\n\u003cli\u003eChoice of thirteen William Alexander fragrances\u003c\/li\u003e\n\u003cli\u003eHand poured to order in Leicestershire, UK\u003c\/li\u003e\n\u003cli\u003eFree UK delivery\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eDelivery\u003c\/h2\u003e\n\u003cp\u003eBecause every 1000ml diffuser is made to order, this item takes longer than the rest of our range. \u003cstrong\u003ePlease allow up to 2 weeks for dispatch.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIf you order a 1000ml diffuser alongside other items, we will normally send everything together once the diffuser is ready. If you need the rest of your order sooner, place it separately or drop us a note and we will split the shipment.\u003c\/p\u003e\n\u003cp\u003eOrdering for a specific date, a wedding or an event? Contact us before ordering and we will confirm whether we can meet it.\u003c\/p\u003e\n\u003ch2\u003eWhere It Works Best\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eHallways and entrances — the scent of the whole house, set from the front door\u003c\/li\u003e\n\u003cli\u003eOpen-plan living and kitchen spaces\u003c\/li\u003e\n\u003cli\u003eStairwells and landings, where fragrance travels between floors\u003c\/li\u003e\n\u003cli\u003eSalons, studios, showrooms and reception areas\u003c\/li\u003e\n\u003cli\u003eLarge bedrooms and dressing rooms\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to Set Up Your Diffuser\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eRemove the cap and push out the inner paper seal.\u003c\/li\u003e\n\u003cli\u003eReplace the cap and insert the long reeds, fanning them out.\u003c\/li\u003e\n\u003cli\u003eAllow around 24 hours for the reeds to saturate before judging the scent throw.\u003c\/li\u003e\n\u003cli\u003eFlip the reeds once a week to refresh the fragrance.\u003c\/li\u003e\n\u003cli\u003eUse fewer reeds for a subtler scent, or all of them for a large or open space.\u003c\/li\u003e\n\u003cli\u003eKeep upright on a stable surface away from direct sunlight and heat.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eHand Poured in Britain\u003c\/h2\u003e\n\u003cp\u003eEvery William Alexander fragrance is hand poured in small batches in our Leicestershire studio using premium fragrance oils — never mass produced, never outsourced.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWilliam Alexander — Elevating Everyday Living.\u003c\/strong\u003e\u003c\/p\u003e","brand":"William Alexander","offers":[{"title":"One \u0026 Only","offer_id":62761113256323,"sku":"WA-LD-ONO-1000","price":149.99,"currency_code":"GBP","in_stock":true},{"title":"Lime Basil Mandarin","offer_id":62761113289091,"sku":"WA-LD-LBM-1000","price":149.99,"currency_code":"GBP","in_stock":true},{"title":"Pomegranate","offer_id":62761113321859,"sku":"WA-LD-POM-1000","price":149.99,"currency_code":"GBP","in_stock":true},{"title":"New York 540","offer_id":62761113354627,"sku":"WA-LD-NYK-1000","price":149.99,"currency_code":"GBP","in_stock":true},{"title":"Byron Bay 33","offer_id":62761113387395,"sku":"WA-LD-BYB-1000","price":149.99,"currency_code":"GBP","in_stock":true},{"title":"Dubai","offer_id":62761113420163,"sku":"WA-LD-DUB-1000","price":149.99,"currency_code":"GBP","in_stock":true},{"title":"Tuscan Fig","offer_id":62761113452931,"sku":"WA-LD-TUS-1000","price":149.99,"currency_code":"GBP","in_stock":true},{"title":"Oman Rose Oud","offer_id":62761113485699,"sku":"WA-LD-OMR-1000","price":149.99,"currency_code":"GBP","in_stock":true},{"title":"Aspen","offer_id":62761113518467,"sku":"WA-LD-ASP-1000","price":149.99,"currency_code":"GBP","in_stock":true},{"title":"Montmorency","offer_id":62761113551235,"sku":"WA-LD-MON-1000","price":149.99,"currency_code":"GBP","in_stock":true},{"title":"Valensole","offer_id":62761113584003,"sku":"WA-LD-VAL-1000","price":149.99,"currency_code":"GBP","in_stock":true},{"title":"Hamptons","offer_id":62761113616771,"sku":"WA-LD-HAM-1000","price":149.99,"currency_code":"GBP","in_stock":true},{"title":"Madagascar","offer_id":62761113649539,"sku":"WA-LD-MAD-1000","price":149.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1252\/2417\/files\/william-alexander-large-reed-diffuser-1000ml-one-and-only.png?v=1791573256"},{"product_id":"madagascar-vanilla-soy-candle-220g","title":"Madagascar Vanilla \u0026 Amber Luxury Soy Candle 220g | William Alexander","description":"\u003ch2\u003eA Rich, Decadent Vanilla Candle\u003c\/h2\u003e\n\u003cp\u003eMadagascar is an oriental gourmand that envelops the senses in warmth and sweetness — luxurious, addictive and effortlessly elegant. If you have been looking for a vanilla candle that smells expensive rather than sugary, this is it.\u003c\/p\u003e\n\u003cp\u003eIt opens with the delicate allure of \u003cstrong\u003evanilla orchid and soft jasmine\u003c\/strong\u003e, setting the stage for what follows.\u003c\/p\u003e\n\u003cp\u003eThe heart is luscious: \u003cstrong\u003ecreamy vanilla bean, caramelised brown sugar and smooth tonka\u003c\/strong\u003e — sweet, but rounded rather than cloying.\u003c\/p\u003e\n\u003cp\u003eAs the candle burns, a sensual base of \u003cstrong\u003egolden amber, warm woods, musk and earthy patchouli\u003c\/strong\u003e adds depth and sophistication.\u003c\/p\u003e\n\u003ch2\u003eWhat Makes a Good Vanilla Candle\u003c\/h2\u003e\n\u003cp\u003eMost vanilla candles smell like baking. The difference here is the base: amber, patchouli and warm woods sit underneath the vanilla and stop it turning into a cupcake. The result is a vanilla scented candle that works in a living room in the evening, not just a kitchen.\u003c\/p\u003e\n\u003ch2\u003eWhat's Inside\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e220g hand-poured natural soy wax\u003c\/li\u003e\n\u003cli\u003eUp to 100-hour burn time\u003c\/li\u003e\n\u003cli\u003eCotton wick for a clean, even burn\u003c\/li\u003e\n\u003cli\u003eTop notes: vanilla orchid, jasmine\u003c\/li\u003e\n\u003cli\u003eHeart notes: brown sugar, tonka, vanilla\u003c\/li\u003e\n\u003cli\u003eBase notes: amber, musk, patchouli\u003c\/li\u003e\n\u003cli\u003eUnisex fragrance — equally suited to men and women\u003c\/li\u003e\n\u003cli\u003ePresented in a William Alexander signature gift box\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhy Soy Wax?\u003c\/h2\u003e\n\u003cp\u003eWe use 100% natural soy wax for every William Alexander candle. Soy wax burns slowly and cleanly, helping to provide a consistent fragrance throw while reducing the soot associated with traditional paraffin wax.\u003c\/p\u003e\n\u003cp\u003eEvery candle is hand poured in small batches to help maintain consistent quality from the first burn to the last.\u003c\/p\u003e\n\u003ch2\u003eWhere It Works Best\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLiving rooms — warm and enveloping on a dark evening\u003c\/li\u003e\n\u003cli\u003eBedrooms — vanilla and musk are softly comforting\u003c\/li\u003e\n\u003cli\u003eHallways — sweet and welcoming the moment guests arrive\u003c\/li\u003e\n\u003cli\u003eDining rooms — brown sugar and tonka suit the end of a long dinner\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eThe Perfect Gift\u003c\/h2\u003e\n\u003cp\u003eVanilla is the most widely loved fragrance note there is, which makes Madagascar one of the safest gifts we sell. Presented in our signature gift box, it arrives ready to give — birthdays, housewarmings, Christmas or a thank you.\u003c\/p\u003e\n\u003ch2\u003eHand Poured in Britain\u003c\/h2\u003e\n\u003cp\u003eEvery William Alexander candle is hand poured in our Leicestershire studio.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWilliam Alexander — Elevating Everyday Living.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003eHow to Get the Best from Your Candle\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eTrim the wick to approximately 5mm before every burn.\u003c\/li\u003e\n\u003cli\u003eOn the first burn, allow the melted wax to reach the edge of the glass to help prevent tunnelling.\u003c\/li\u003e\n\u003cli\u003eBurn for no more than 3–4 hours at a time.\u003c\/li\u003e\n\u003cli\u003eKeep away from drafts and place on a stable, heat-resistant surface.\u003c\/li\u003e\n\u003cli\u003eDiscontinue use when approximately 1cm of wax remains in the base.\u003c\/li\u003e\n\u003cli\u003eNever leave a burning candle unattended and keep away from children and pets.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eYou Might Also Love\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMadagascar Reed Diffuser\u003c\/strong\u003e — the same vanilla and amber, running continuously\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMontmorency Soy Candle\u003c\/strong\u003e — black cherry and vanilla, fruitier and brighter\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOman Rose Oud Candle\u003c\/strong\u003e — richer still, with rose and oud\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"William Alexander","offers":[{"title":"Madagascar","offer_id":62794753900931,"sku":"WA-CN-MAD-220","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1252\/2417\/files\/william-alexander-madagascar-vanilla-amber-soy-candle-220g.png?v=1791581758"}],"url":"https:\/\/williamalexander.co.uk\/collections\/living-room-candles-diffusers.oembed","provider":"WILLIAM ALEXANDER","version":"1.0","type":"link"}