{"title":"Woody \u0026 Oud","description":"\u003ch2\u003eWOODY \u0026amp; OUD HOME FRAGRANCE — HAND POURED IN BRITAIN\u003c\/h2\u003e\n\u003cp\u003eWarm, grounded and quietly confident. Our woody and oud fragrances are built on sandalwood, cedar, amber and precious woods — the notes that give a room depth rather than sweetness.\u003c\/p\u003e\n\u003cp\u003eThis is the range for anyone who finds floral or fruity home fragrance too light. \u003cstrong\u003eByron Bay\u003c\/strong\u003e leads with creamy sandalwood, cedar and soft cardamom. \u003cstrong\u003eDubai\u003c\/strong\u003e is a modern take on Arabian oud, lifting deep woods, amber and musk with bright citrus. \u003cstrong\u003eNew York 540\u003c\/strong\u003e sits between the two, where warm saffron and jasmine settle into amber, fir balsam and moss.\u003c\/p\u003e\n\u003cp\u003eByron Bay and Dubai are each available as both a \u003cstrong\u003e220g soy candle\u003c\/strong\u003e and a \u003cstrong\u003e120ml reed diffuser\u003c\/strong\u003e — light one in the evening and keep the same scent running continuously elsewhere in the home.\u003c\/p\u003e\n\u003cp\u003eHand poured in small batches in our Leicestershire studio and presented in a signature William Alexander gift box. Free UK delivery.\u003c\/p\u003e","products":[{"product_id":"new-york-reed-diffuser-100ml-william-alexander","title":"New York 540 Saffron \u0026 Amber Reed Diffuser 120ml | William Alexander","description":"\u003ch2\u003eThe Scent of a City That Never Settles\u003c\/h2\u003e\n\u003cp\u003eYou know the feeling of stepping into an incredible hotel in New York — polished stone, warm lighting, fresh flowers, immaculate interiors — and noticing the fragrance before anything else.\u003c\/p\u003e\n\u003cp\u003eClean, luxurious and instantly distinctive.\u003c\/p\u003e\n\u003cp\u003eThat is what New York was created to bring into your home.\u003c\/p\u003e\n\u003cp\u003eWilliam Alexander's New York fragrance opens with the unmistakable warmth of saffron — slightly spiced, refined and immediately intriguing. At the heart, jasmine adds a smooth floral elegance without becoming overly sweet. As the fragrance develops, amber, fir balsam and moss create a warm, woody base that gives New York its depth and remarkable staying power.\u003c\/p\u003e\n\u003cp\u003eThe result is sophisticated, modern and effortlessly luxurious.\u003c\/p\u003e\n\u003cp\u003eA fragrance that doesn't simply make a room smell good.\u003c\/p\u003e\n\u003cp\u003eIt makes the room feel finished.\u003c\/p\u003e\n\u003ch2\u003eWhat's Included\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e120ml hand-poured premium fragrance oil in a round glass vessel\u003c\/li\u003e\n\u003cli\u003e8 high-performance natural fibre reed sticks\u003c\/li\u003e\n\u003cli\u003eSignature William Alexander gift box — ready to give, no wrapping needed\u003c\/li\u003e\n\u003cli\u003eFragrance notes: saffron, jasmine, fir balsam, amber and moss\u003c\/li\u003e\n\u003cli\u003eUnisex fragrance — suitable for men and women\u003c\/li\u003e\n\u003cli\u003eUp to 12 weeks continuous fragrance depending on reed usage\u003c\/li\u003e\n\u003cli\u003eDimensions: 7cm diameter × 25cm height\u003c\/li\u003e\n\u003cli\u003eHand poured in Leicestershire, UK\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eModern Luxury in Fragrance Form\u003c\/h2\u003e\n\u003cp\u003eSome fragrances are immediately floral. Others are obviously woody or citrus.\u003c\/p\u003e\n\u003cp\u003eNew York is harder to define — and that's exactly what makes it so distinctive.\u003c\/p\u003e\n\u003cp\u003eThe saffron gives the opening a warm, almost luminous quality. Then jasmine begins to appear, adding softness and elegance before the fragrance settles into its deeper base of amber, fir balsam and moss.\u003c\/p\u003e\n\u003cp\u003eIt's warm without being heavy.\u003c\/p\u003e\n\u003cp\u003eSweet without being sugary.\u003c\/p\u003e\n\u003cp\u003eWoody without becoming masculine.\u003c\/p\u003e\n\u003cp\u003eThe balance is what gives New York its signature character — a sophisticated fragrance that feels equally at home in a minimalist apartment, contemporary townhouse or luxury hotel suite.\u003c\/p\u003e\n\u003ch2\u003eThe Luxury Hotel Scent for Your Home\u003c\/h2\u003e\n\u003cp\u003eNew York was created for people who love the atmosphere of beautiful hotels, restaurants and carefully designed interiors.\u003c\/p\u003e\n\u003cp\u003eIt's the kind of fragrance that works quietly in the background but makes the entire space feel more considered.\u003c\/p\u003e\n\u003cp\u003eIt works particularly well in:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLiving rooms — creates an elegant, welcoming atmosphere without overwhelming the room\u003c\/li\u003e\n\u003cli\u003eBedrooms — the amber and jasmine create a warm, sophisticated evening scent\u003c\/li\u003e\n\u003cli\u003eHallways — makes an immediate luxury-hotel impression when someone enters your home\u003c\/li\u003e\n\u003cli\u003eHome offices — clean, modern and refined without becoming distracting\u003c\/li\u003e\n\u003cli\u003eBathrooms — adds the polished feel of a high-end hotel or spa\u003c\/li\u003e\n\u003cli\u003eOpen-plan spaces — the saffron and amber have enough presence to carry beautifully through larger rooms\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eInspired by the Energy of New York\u003c\/h2\u003e\n\u003cp\u003eNew York is a city built on contrasts.\u003c\/p\u003e\n\u003cp\u003eHistoric architecture beside glass towers. Dark cocktail bars beneath bright city lights. Tailored elegance mixed with constant energy.\u003c\/p\u003e\n\u003cp\u003eThe fragrance follows the same idea.\u003c\/p\u003e\n\u003cp\u003eThe brightness of jasmine sits against warm saffron. Amber adds richness, while fir balsam and moss bring an earthy depth underneath.\u003c\/p\u003e\n\u003cp\u003eIt's polished but not predictable.\u003c\/p\u003e\n\u003cp\u003eWarm but still contemporary.\u003c\/p\u003e\n\u003cp\u003eAnd distinctive enough that people notice it when they walk into the room.\u003c\/p\u003e\n\u003ch2\u003eA Gift That Feels Expensive\u003c\/h2\u003e\n\u003cp\u003eA good home fragrance is one of those rare gifts that feels personal without being difficult to choose.\u003c\/p\u003e\n\u003cp\u003eNew York makes an especially impressive gift because of its universally luxurious character.\u003c\/p\u003e\n\u003cp\u003ePresented in our signature William Alexander gift box, it arrives ready to give and looks just as considered as the fragrance inside.\u003c\/p\u003e\n\u003cp\u003eIdeal for birthdays, housewarmings, anniversaries, Christmas, weddings, new homes or simply as a gift for someone who appreciates beautiful interiors and distinctive fragrance.\u003c\/p\u003e\n\u003cp\u003eFor him. For her. For the home.\u003c\/p\u003e\n\u003ch2\u003eHand Poured in Britain\u003c\/h2\u003e\n\u003cp\u003eEvery William Alexander reed diffuser is hand poured in our Leicestershire studio using premium fragrance oils — never mass produced, never outsourced.\u003c\/p\u003e\n\u003cp\u003eWe are a small British home fragrance brand with over a decade of experience developing and testing fragrances, with a simple philosophy:\u003c\/p\u003e\n\u003cp\u003eBeautiful scent. Beautiful design. No unnecessary complication.\u003c\/p\u003e\n\u003cp\u003eEvery detail — from the fragrance concentration to the fibre reeds and minimalist packaging — has been considered to create a diffuser we would be proud to display in our own homes.\u003c\/p\u003e\n\u003cp\u003eWilliam Alexander — Elevating Everyday Living.\u003c\/p\u003e\n\u003ch2\u003eHow to Set Up Your Diffuser\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eRemove the cap and push out the inner paper seal\u003c\/li\u003e\n\u003cli\u003eReplace the cap and insert all 8 reeds\u003c\/li\u003e\n\u003cli\u003eAllow approximately 24 hours for the reeds to fully saturate before assessing scent throw\u003c\/li\u003e\n\u003cli\u003eFlip the reeds once a week to refresh the fragrance\u003c\/li\u003e\n\u003cli\u003eUse fewer reeds for a more subtle background scent, or all 8 for maximum fragrance\u003c\/li\u003e\n\u003cli\u003eKeep upright on a stable surface away from direct sunlight and heat\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eTip: New York is particularly effective in hallways and living spaces. Place it near the natural movement of air through the room rather than hidden in a corner — this helps the saffron, jasmine and amber notes travel naturally through the space.\u003c\/p\u003e","brand":"William Alexander","offers":[{"title":"New York 540","offer_id":62416399630723,"sku":"WA-RD-NYK-120","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1252\/2417\/files\/ChatGPTImageJul18_2026at08_38_18PM_9def149c-f1a4-4ca2-8a23-58b19a6acf66.png?v=1787152411"},{"product_id":"byron-bay-33-diffuser-100ml-william-alexander","title":"Byron Bay 33 Sandalwood \u0026 Cedar Reed Diffuser 120ml | William Alexander","description":"\u003ch2\u003eThe Scent of Effortless Coastal Luxury\u003c\/h2\u003e\n\u003cp\u003eThere’s something different about a home by the coast.\u003c\/p\u003e\n\u003cp\u003eOpen windows. Warm timber. Linen in the breeze. Sunlight moving across the room. Everything feels relaxed, natural and effortlessly considered.\u003c\/p\u003e\n\u003cp\u003eThat feeling inspired Byron Bay.\u003c\/p\u003e\n\u003cp\u003eA warm, woody fragrance built around sandalwood, cedar and cardamom, Byron Bay is understated rather than overpowering. It opens with aromatic nutmeg and cardamom, before revealing a beautifully smooth heart of cedar, cashmeran and violet. As the fragrance settles, sandalwood and vetiver create a warm, dry and sophisticated base that lingers quietly in the room.\u003c\/p\u003e\n\u003cp\u003eWoody. Clean. Warm. Addictive.\u003c\/p\u003e\n\u003cp\u003eThe kind of fragrance you notice when you walk in — and miss when you leave.\u003c\/p\u003e\n\u003ch2\u003eWhat's Included\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e120ml hand-poured premium fragrance oil in a round glass vessel\u003c\/li\u003e\n\u003cli\u003e8 high-performance natural fibre reed sticks\u003c\/li\u003e\n\u003cli\u003eSignature William Alexander gift box — ready to give, no wrapping needed\u003c\/li\u003e\n\u003cli\u003eFragrance notes: nutmeg, cardamom, cedar, cashmeran, violet, sandalwood and vetiver\u003c\/li\u003e\n\u003cli\u003eUnisex fragrance — equally suited to men and women\u003c\/li\u003e\n\u003cli\u003eUp to 12 weeks continuous fragrance depending on reed usage\u003c\/li\u003e\n\u003cli\u003eDimensions: 7cm diameter × 25cm height\u003c\/li\u003e\n\u003cli\u003eHand poured in Leicestershire, UK\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eA Different Kind of Woody Fragrance\u003c\/h2\u003e\n\u003cp\u003eByron Bay isn't the traditional heavy, dark woody fragrance you might expect.\u003c\/p\u003e\n\u003cp\u003eIt's lighter. Drier. More refined.\u003c\/p\u003e\n\u003cp\u003eNutmeg and cardamom provide a subtle aromatic opening before cedar and cashmeran begin to give the fragrance its distinctive woody character.\u003c\/p\u003e\n\u003cp\u003eThen comes the sandalwood.\u003c\/p\u003e\n\u003cp\u003eSmooth, warm and creamy, it sits at the heart of the experience without dominating the room. Vetiver brings a slightly earthy dryness underneath, while violet adds just enough softness to balance the woods.\u003c\/p\u003e\n\u003cp\u003eThe result is a fragrance that feels incredibly natural in a beautifully designed home.\u003c\/p\u003e\n\u003cp\u003eNothing loud.\u003c\/p\u003e\n\u003cp\u003eNothing overly sweet.\u003c\/p\u003e\n\u003cp\u003eJust understated, modern luxury.\u003c\/p\u003e\n\u003ch2\u003eInspired by Byron Bay\u003c\/h2\u003e\n\u003cp\u003eByron Bay represents a particular kind of luxury.\u003c\/p\u003e\n\u003cp\u003eNot chandeliers and marble.\u003c\/p\u003e\n\u003cp\u003eTimber, stone, linen, sunlight and space.\u003c\/p\u003e\n\u003cp\u003eBeautiful Australian homes where the doors are open, the outside flows into the interior and everything feels deliberately uncomplicated.\u003c\/p\u003e\n\u003cp\u003eThat philosophy became the inspiration behind this fragrance.\u003c\/p\u003e\n\u003cp\u003eThe warm sandalwood and cedar reflect natural timber interiors, while cardamom and nutmeg bring warmth and character. Vetiver provides an earthy quality that gives the fragrance its relaxed, grounded finish.\u003c\/p\u003e\n\u003cp\u003eIt's our interpretation of modern coastal living — captured in scent.\u003c\/p\u003e\n\u003ch2\u003eMade for Beautiful Interiors\u003c\/h2\u003e\n\u003cp\u003eByron Bay works particularly well in contemporary, minimalist and Scandinavian-inspired interiors where fragrance should complement the space rather than dominate it.\u003c\/p\u003e\n\u003cp\u003eTry it in:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLiving rooms — sandalwood and cedar create a warm, relaxed atmosphere\u003c\/li\u003e\n\u003cli\u003eBedrooms — smooth woods and cashmeran provide a calming evening fragrance\u003c\/li\u003e\n\u003cli\u003eHallways — gives guests an immediate sense of understated luxury\u003c\/li\u003e\n\u003cli\u003eHome offices — woody, sophisticated and subtle enough to live with throughout the day\u003c\/li\u003e\n\u003cli\u003eBathrooms — creates the relaxed atmosphere of a luxury coastal retreat\u003c\/li\u003e\n\u003cli\u003eOpen-plan spaces — the woody base develops beautifully as it moves through a larger room\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eA Truly Unisex Home Fragrance\u003c\/h2\u003e\n\u003cp\u003eByron Bay is one of those rare fragrances that sits perfectly between traditionally masculine and feminine scent profiles.\u003c\/p\u003e\n\u003cp\u003eThe cedar, sandalwood and vetiver give it structure and depth, while violet, cashmeran and aromatic spice soften the composition.\u003c\/p\u003e\n\u003cp\u003eThat makes it particularly easy to live with — and exceptionally easy to gift.\u003c\/p\u003e\n\u003cp\u003eIt's sophisticated without being formal, distinctive without being difficult and luxurious without trying too hard.\u003c\/p\u003e\n\u003ch2\u003eA Gift for Someone with Great Taste\u003c\/h2\u003e\n\u003cp\u003eSome gifts are designed to impress when they're opened.\u003c\/p\u003e\n\u003cp\u003eThe best ones continue to impress afterwards.\u003c\/p\u003e\n\u003cp\u003ePresented in our signature William Alexander gift box, Byron Bay arrives ready to give and becomes part of the home the moment it's unpacked.\u003c\/p\u003e\n\u003cp\u003eIts clean, minimalist presentation and unisex woody fragrance make it an ideal gift for birthdays, housewarmings, anniversaries, Christmas, weddings or new homes.\u003c\/p\u003e\n\u003cp\u003eFor him. For her. For anyone who appreciates beautiful interiors and exceptional fragrance.\u003c\/p\u003e\n\u003ch2\u003eHand Poured in Britain\u003c\/h2\u003e\n\u003cp\u003eEvery William Alexander reed diffuser is hand poured in our Leicestershire studio using premium fragrance oils — never mass produced, never outsourced.\u003c\/p\u003e\n\u003cp\u003eWe are a small British home fragrance brand with over a decade of experience developing and testing fragrances, with a simple philosophy:\u003c\/p\u003e\n\u003cp\u003eBeautiful scent. Beautiful design. No unnecessary complication.\u003c\/p\u003e\n\u003cp\u003eFrom the fragrance concentration and fibre reeds to our minimalist packaging, every detail has been considered to create something we would genuinely want in our own homes.\u003c\/p\u003e\n\u003cp\u003eWilliam Alexander — Elevating Everyday Living.\u003c\/p\u003e\n\u003ch2\u003eHow to Set Up Your Diffuser\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eRemove the cap and push out the inner paper seal\u003c\/li\u003e\n\u003cli\u003eReplace the cap and insert all 8 reeds\u003c\/li\u003e\n\u003cli\u003eAllow approximately 24 hours for the reeds to fully saturate before assessing scent throw\u003c\/li\u003e\n\u003cli\u003eFlip the reeds once a week to refresh the fragrance\u003c\/li\u003e\n\u003cli\u003eUse fewer reeds for a subtle background fragrance, or all 8 for maximum scent\u003c\/li\u003e\n\u003cli\u003eKeep upright on a stable surface away from direct sunlight and heat\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eTip: Byron Bay works beautifully in bedrooms and living spaces where its sandalwood, cedar and vetiver notes can sit naturally in the background. Pair it with warm lighting, natural timber and neutral interiors for the full coastal-luxury atmosphere.\u003c\/p\u003e","brand":"William Alexander","offers":[{"title":"Byron Bay 33","offer_id":62417258873219,"sku":"WA-RD-BYB-120","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1252\/2417\/files\/ChatGPTImageJul18_2026at08_04_11PM.png?v=1787153057"},{"product_id":"dubai-diffuser-120ml-william-alexander","title":"Dubai Oud \u0026 Bergamot Reed Diffuser 120ml | William Alexander","description":"\u003ch2\u003eThe Scent of Modern Arabian Luxury\u003c\/h2\u003e\n\u003cp\u003eThere’s a particular kind of luxury you experience in Dubai.\u003c\/p\u003e\n\u003cp\u003eCool marble beneath your feet. Warm evening air outside. Beautiful interiors. Soft lighting. And that unmistakable fragrance of rich woods and amber lingering quietly in the background.\u003c\/p\u003e\n\u003cp\u003eThat atmosphere inspired Dubai.\u003c\/p\u003e\n\u003cp\u003eA sophisticated woody fragrance built around oud-style woods, citrus, patchouli, amber and musk, Dubai balances richness with freshness. It opens with a bright lift of citrus before developing into a smooth, elegant heart of patchouli and hedione. As the fragrance settles, amber, musk and deep woods create the warm, enveloping base that defines its character.\u003c\/p\u003e\n\u003cp\u003eRich without being overpowering.\u003c\/p\u003e\n\u003cp\u003eDark without being heavy.\u003c\/p\u003e\n\u003cp\u003eA modern interpretation of Arabian luxury, designed for the home.\u003c\/p\u003e\n\u003ch2\u003eWhat's Included\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e120ml hand-poured premium fragrance oil in a round glass vessel\u003c\/li\u003e\n\u003cli\u003e8 high-performance natural fibre reed sticks\u003c\/li\u003e\n\u003cli\u003eSignature William Alexander gift box — ready to give, no wrapping needed\u003c\/li\u003e\n\u003cli\u003eFragrance notes: citrus, patchouli, hedione, amber, musk and woods\u003c\/li\u003e\n\u003cli\u003eUnisex fragrance — equally suited to men and women\u003c\/li\u003e\n\u003cli\u003eUp to 12 weeks continuous fragrance depending on reed usage\u003c\/li\u003e\n\u003cli\u003eDimensions: 7cm diameter × 25cm height\u003c\/li\u003e\n\u003cli\u003eHand poured in Leicestershire, UK\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhere Fresh Bergamot Meets Deep Woods\u003c\/h2\u003e\n\u003cp\u003eOud fragrances are traditionally known for being dark, intense and powerful.\u003c\/p\u003e\n\u003cp\u003eDubai takes a more contemporary approach.\u003c\/p\u003e\n\u003cp\u003eThe fragrance begins with a bright citrus and bergamot-style freshness, immediately lifting the deeper woody character underneath.\u003c\/p\u003e\n\u003cp\u003eAs it develops, patchouli adds richness while hedione brings an airy quality through the centre of the fragrance, preventing the composition from becoming too dense.\u003c\/p\u003e\n\u003cp\u003eThen the deeper notes begin to emerge.\u003c\/p\u003e\n\u003cp\u003eAmber, musk and woods settle into the background, creating the warm, smooth and luxurious finish that gives Dubai its presence.\u003c\/p\u003e\n\u003cp\u003eIt's a fragrance built on contrast.\u003c\/p\u003e\n\u003cp\u003eFresh against dark.\u003c\/p\u003e\n\u003cp\u003eBright against woody.\u003c\/p\u003e\n\u003cp\u003eModern against traditional.\u003c\/p\u003e\n\u003ch2\u003eInspired by Dubai\u003c\/h2\u003e\n\u003cp\u003eDubai is a city where contrasts somehow work beautifully together.\u003c\/p\u003e\n\u003cp\u003eAncient fragrance traditions meet extraordinary modern architecture. Warm desert evenings meet cool, immaculate interiors. Oud and incense sit naturally alongside some of the world's most contemporary hotels and restaurants.\u003c\/p\u003e\n\u003cp\u003eThat contrast became the inspiration for Dubai.\u003c\/p\u003e\n\u003cp\u003eThe freshness of bergamot and citrus reflects the modern side of the city, while amber, musk and deep woods reference the rich fragrance culture of the Middle East.\u003c\/p\u003e\n\u003cp\u003eThe result isn't a traditional oud fragrance.\u003c\/p\u003e\n\u003cp\u003eIt's our interpretation of what oud can feel like in a modern home.\u003c\/p\u003e\n\u003ch2\u003eThe Luxury Hotel Scent for Your Home\u003c\/h2\u003e\n\u003cp\u003eDubai has presence.\u003c\/p\u003e\n\u003cp\u003eThat makes it particularly suited to rooms where you want fragrance to become part of the atmosphere rather than simply sit quietly in the background.\u003c\/p\u003e\n\u003cp\u003eIt works beautifully in:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLiving rooms — amber and woods create a rich, welcoming atmosphere\u003c\/li\u003e\n\u003cli\u003eHallways — makes an immediate statement when someone enters your home\u003c\/li\u003e\n\u003cli\u003eBedrooms — musk and amber become particularly warm and inviting in the evening\u003c\/li\u003e\n\u003cli\u003eHome offices — sophisticated woods create a polished, considered environment\u003c\/li\u003e\n\u003cli\u003eBathrooms — brings the atmosphere of a luxury Middle Eastern hotel or spa\u003c\/li\u003e\n\u003cli\u003eOpen-plan spaces — the deeper woody notes have enough character to carry through larger rooms\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eA Fragrance with Presence\u003c\/h2\u003e\n\u003cp\u003eSome home fragrances are designed to disappear quietly into the background.\u003c\/p\u003e\n\u003cp\u003eDubai isn't one of them.\u003c\/p\u003e\n\u003cp\u003eThe combination of bright citrus against amber, musk and woods gives it a distinctive character that people notice.\u003c\/p\u003e\n\u003cp\u003eYet it doesn't need to shout.\u003c\/p\u003e\n\u003cp\u003eAs the reeds gradually diffuse the fragrance, different elements reveal themselves throughout the day. Sometimes you'll notice the freshness of the citrus. At other times, the warmer amber and woods become more prominent.\u003c\/p\u003e\n\u003cp\u003eIt's this depth that makes Dubai particularly suited to people who enjoy richer, more sophisticated fragrance profiles.\u003c\/p\u003e\n\u003ch2\u003eA Truly Unisex Fragrance\u003c\/h2\u003e\n\u003cp\u003eOud and woody fragrances are sometimes treated as traditionally masculine.\u003c\/p\u003e\n\u003cp\u003eDubai is deliberately more balanced.\u003c\/p\u003e\n\u003cp\u003eThe woods, amber and patchouli provide depth and structure, while citrus and hedione introduce freshness and softness.\u003c\/p\u003e\n\u003cp\u003eThat balance creates a fragrance that feels equally natural in his home, her home or a shared space.\u003c\/p\u003e\n\u003cp\u003eSophisticated.\u003c\/p\u003e\n\u003cp\u003eWarm.\u003c\/p\u003e\n\u003cp\u003eDistinctive.\u003c\/p\u003e\n\u003cp\u003eAnd exceptionally easy to gift.\u003c\/p\u003e\n\u003ch2\u003eA Gift That Makes an Impression\u003c\/h2\u003e\n\u003cp\u003eThere are certain fragrances that immediately feel expensive.\u003c\/p\u003e\n\u003cp\u003eDubai is one of them.\u003c\/p\u003e\n\u003cp\u003ePresented in our signature William Alexander gift box, it arrives ready to give — a beautifully considered gift that looks as impressive as it smells.\u003c\/p\u003e\n\u003cp\u003eIts rich, unisex fragrance makes it ideal for birthdays, housewarmings, anniversaries, Christmas, weddings, new homes or simply for someone who appreciates distinctive fragrance and beautiful interiors.\u003c\/p\u003e\n\u003cp\u003eFor him. For her. For the home.\u003c\/p\u003e\n\u003ch2\u003eHand Poured in Britain\u003c\/h2\u003e\n\u003cp\u003eEvery William Alexander reed diffuser is hand poured in our Leicestershire studio using premium fragrance oils — never mass produced, never outsourced.\u003c\/p\u003e\n\u003cp\u003eWe are a small British home fragrance brand with over a decade of experience developing and testing fragrances, with a simple philosophy:\u003c\/p\u003e\n\u003cp\u003eBeautiful scent. Beautiful design. No unnecessary complication.\u003c\/p\u003e\n\u003cp\u003eFrom fragrance concentration and fibre reeds to our minimalist packaging, every detail has been considered to create something we would genuinely want to display in our own homes.\u003c\/p\u003e\n\u003cp\u003eWilliam Alexander — Elevating Everyday Living.\u003c\/p\u003e\n\u003ch2\u003eHow to Set Up Your Diffuser\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eRemove the cap and push out the inner paper seal\u003c\/li\u003e\n\u003cli\u003eReplace the cap and insert all 8 reeds\u003c\/li\u003e\n\u003cli\u003eAllow approximately 24 hours for the reeds to fully saturate before assessing scent throw\u003c\/li\u003e\n\u003cli\u003eFlip the reeds once a week to refresh the fragrance\u003c\/li\u003e\n\u003cli\u003eUse fewer reeds for a more subtle background fragrance, or all 8 for maximum scent\u003c\/li\u003e\n\u003cli\u003eKeep upright on a stable surface away from direct sunlight and heat\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eTip: Dubai's amber and woody character makes it particularly effective in hallways, living rooms and larger spaces. For a more subtle scent, begin with 5–6 reeds and add more until you reach your preferred fragrance strength.\u003c\/p\u003e","brand":"William Alexander","offers":[{"title":"Dubai - Oud \u0026 Bergamot","offer_id":62417268113795,"sku":"WA-RD-DUB-120","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1252\/2417\/files\/ChatGPT_Image_Jul_22_2026_at_10_00_16_PM.png?v=1787153520"},{"product_id":"byron-bay-luxury-candle-inspired-santal-33-william-alexander","title":"Byron Bay Sandalwood \u0026 Cedar Luxury Soy Candle 220g | William Alexander","description":"\u003ch2\u003eA Scent Inspired by Coastal Living\u003c\/h2\u003e\n\u003cp\u003eByron Bay is William Alexander's take on effortless, understated luxury — a warm, woody home fragrance inspired by sun-filled interiors, natural materials and the laid-back sophistication of Australia's most iconic coastal escape.\u003c\/p\u003e\n\u003cp\u003eThe fragrance opens with aromatic \u003cstrong\u003ecardamom and nutmeg\u003c\/strong\u003e, giving the candle a warm, gently spiced character from the first burn. As the fragrance develops, \u003cstrong\u003ecedar, cashmeran and violet\u003c\/strong\u003e emerge through the heart, adding a smooth, contemporary woodiness with a subtle softness.\u003c\/p\u003e\n\u003cp\u003eAt the base, \u003cstrong\u003esandalwood and vetiver\u003c\/strong\u003e create a rich, lingering finish — creamy, earthy and beautifully balanced.\u003c\/p\u003e\n\u003cp\u003eThe result is a candle that feels both modern and timeless. Warm woods, soft spice and a relaxed sophistication designed to make your home feel effortlessly inviting.\u003c\/p\u003e\n\u003ch2\u003eWhat's Inside\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e220g hand-poured natural soy wax\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUp to 100-hour burn time\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCotton wick for a clean, even burn\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePremium fragrance oils\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFragrance notes: cardamom, nutmeg, cedar, cashmeran, violet, sandalwood and vetiver\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSuitable for men and women\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePresented in a William Alexander signature gift box\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhy Soy Wax?\u003c\/h2\u003e\n\u003cp\u003eWe use 100% natural soy wax for every William Alexander candle. Soy wax burns slowly and cleanly, helping to provide a consistent fragrance throw while reducing the soot associated with traditional paraffin wax.\u003c\/p\u003e\n\u003cp\u003eCombined with the correct wick and fragrance ratio, it allows Byron Bay to release its warm, woody scent gradually throughout the room rather than overwhelming the space.\u003c\/p\u003e\n\u003cp\u003eEvery candle is hand poured in small batches to help maintain consistent quality from the first burn to the last.\u003c\/p\u003e\n\u003ch2\u003eThe Perfect Gift\u003c\/h2\u003e\n\u003cp\u003ePresented in a clean, minimalist William Alexander gift box, Byron Bay makes a sophisticated gift for anyone who appreciates contemporary home fragrance and understated interiors.\u003c\/p\u003e\n\u003cp\u003eIts warm combination of sandalwood, cedar and soft spice makes it beautifully versatile — equally suited to a bedroom, living room, hallway or home office.\u003c\/p\u003e\n\u003cp\u003eIdeal for birthdays, housewarmings, weddings, anniversaries, Mother's Day, Father's Day and Christmas — or simply as something special for your own home.\u003c\/p\u003e\n\u003ch2\u003eHand Poured in Britain\u003c\/h2\u003e\n\u003cp\u003eEvery William Alexander candle is hand poured in our Leicestershire studio.\u003c\/p\u003e\n\u003cp\u003eWe're a small British brand with over a decade of home fragrance expertise, with every fragrance carefully selected and tested before becoming part of the William Alexander collection.\u003c\/p\u003e\n\u003cp\u003eFrom the wax and wick to the fragrance and final packaging, attention to detail is at the heart of what we do.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWilliam Alexander — Elevating Everyday Living.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003eHow to Get the Best from Your Candle\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003eTrim the wick to approximately 5mm before every burn.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eOn the first burn, allow the melted wax to reach the edge of the glass to help prevent tunnelling.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBurn for no more than 3–4 hours at a time.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eKeep away from drafts and place on a stable, heat-resistant surface.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDiscontinue use when approximately 1cm of wax remains in the base.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eNever leave a burning candle unattended and keep away from children and pets.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eYou Might Also Love\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eByron Bay Reed Diffuser\u003c\/strong\u003e — the same warm, woody fragrance for continuous scent throughout your home\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePomegranate Reed Diffuser\u003c\/strong\u003e — rich, dark and beautifully spiced\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLime Basil Mandarin Reed Diffuser\u003c\/strong\u003e — bright, fresh and citrus-led\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"William Alexander","offers":[{"title":"Byron Bay","offer_id":62466828140931,"sku":"WA-CN-BYB-220","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1252\/2417\/files\/ChatGPT_Image_Aug_27_2026_at_03_51_28_PM.png?v=1787842318"},{"product_id":"dubai-candle-oud-bergamot-william-alexander","title":"Dubai Oud \u0026 Bergamot Luxury Soy Candle 220g | William Alexander","description":"\u003ch2\u003eThe Scent of Modern Arabian Luxury\u003c\/h2\u003e\n\u003cp\u003eDubai is a rich, sophisticated home fragrance inspired by the contrast of contemporary luxury and traditional Middle Eastern perfumery — bright citrus layered over warm amber, musk and deep woods.\u003c\/p\u003e\n\u003cp\u003eThe fragrance opens with a burst of \u003cstrong\u003ecitrus\u003c\/strong\u003e, bringing freshness and brightness to the first burn. As the candle develops, \u003cstrong\u003epatchouli and hedione\u003c\/strong\u003e emerge through the heart, adding depth while keeping the fragrance smooth and refined.\u003c\/p\u003e\n\u003cp\u003eAt the base, \u003cstrong\u003emusk, amber and precious woods\u003c\/strong\u003e create the signature character of Dubai — warm, enveloping and beautifully luxurious. The woody notes linger in the room long after the candle has been extinguished, creating a sophisticated atmosphere without becoming overpowering.\u003c\/p\u003e\n\u003cp\u003eThe result is a candle that feels rich, warm and unmistakably premium. A fragrance designed to transform an everyday room into somewhere altogether more luxurious.\u003c\/p\u003e\n\u003ch2\u003eWhat's Inside\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e220g hand-poured natural soy wax\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUp to 100-hour burn time\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCotton wick for a clean, even burn\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePremium fragrance oils\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFragrance notes: citrus, patchouli, hedione, musk, amber and woods\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSuitable for men and women\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePresented in a William Alexander signature gift box\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhy Soy Wax?\u003c\/h2\u003e\n\u003cp\u003eWe use 100% natural soy wax for every William Alexander candle. Soy wax burns slowly and cleanly, helping to provide a consistent fragrance throw while reducing the soot associated with traditional paraffin wax.\u003c\/p\u003e\n\u003cp\u003eCombined with the correct wick and fragrance ratio, it allows Dubai's contrasting citrus, amber and woody notes to develop gradually as the candle burns.\u003c\/p\u003e\n\u003cp\u003eEvery candle is hand poured in small batches to help maintain consistent quality from the first burn to the last.\u003c\/p\u003e\n\u003ch2\u003eThe Perfect Gift\u003c\/h2\u003e\n\u003cp\u003ePresented in a clean, minimalist William Alexander gift box, Dubai makes a sophisticated gift for anyone who appreciates rich, luxurious home fragrance.\u003c\/p\u003e\n\u003cp\u003eIts combination of warm amber, musk, patchouli and woods makes it particularly suited to living rooms, bedrooms, entrance halls and evening entertaining — creating a welcoming fragrance that feels refined from the moment you enter the room.\u003c\/p\u003e\n\u003cp\u003eIdeal for birthdays, housewarmings, weddings, anniversaries, Mother's Day, Father's Day and Christmas — or simply as an indulgence for your own home.\u003c\/p\u003e\n\u003ch2\u003eHand Poured in Britain\u003c\/h2\u003e\n\u003cp\u003eEvery William Alexander candle is hand poured in our Leicestershire studio.\u003c\/p\u003e\n\u003cp\u003eWe're a small British brand with over a decade of home fragrance expertise, with every fragrance carefully selected and tested before becoming part of the William Alexander collection.\u003c\/p\u003e\n\u003cp\u003eFrom the wax and wick to the fragrance and final packaging, attention to detail is at the heart of what we do.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWilliam Alexander — Elevating Everyday Living.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003eHow to Get the Best from Your Candle\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003eTrim the wick to approximately 5mm before every burn.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eOn the first burn, allow the melted wax to reach the edge of the glass to help prevent tunnelling.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBurn for no more than 3–4 hours at a time.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eKeep away from drafts and place on a stable, heat-resistant surface.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDiscontinue use when approximately 1cm of wax remains in the base.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eNever leave a burning candle unattended and keep away from children and pets.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eYou Might Also Love\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eDubai Reed Diffuser\u003c\/strong\u003e — the same rich, woody fragrance for continuous scent throughout your home\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePomegranate Reed Diffuser\u003c\/strong\u003e — dark, spiced and beautifully indulgent\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eByron Bay Reed Diffuser\u003c\/strong\u003e — warm sandalwood, cedar and soft spice\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"William Alexander","offers":[{"title":"Dubai","offer_id":62466880209283,"sku":"WA-CN-DUB-220","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1252\/2417\/files\/ChatGPTImageAug27_2026at03_50_42PM.png?v=1787842267"}],"url":"https:\/\/williamalexander.co.uk\/collections\/woody-oud-candles-diffusers.oembed","provider":"WILLIAM ALEXANDER","version":"1.0","type":"link"}