{"product_id":"grapefruit-reed-diffuser-120ml-william-alexander","title":"Grapefruit \u0026 Brazilian Orange Reed Diffuser 120ml | William Alexander","description":"\u003ch2\u003eBright Citrus. Effortlessly Fresh.\u003c\/h2\u003e\n\u003cp\u003eGrapefruit is a vibrant, uplifting home fragrance designed to bring the freshness of sun-ripened citrus into your home. Bright and energising, yet balanced with delicate green florals, soft musk and earthy patchouli for a sophisticated finish.\u003c\/p\u003e\n\u003cp\u003eThe fragrance opens with the unmistakable zest of \u003cstrong\u003efreshly sliced grapefruit\u003c\/strong\u003e, creating an immediate burst of crisp, tangy citrus. \u003cstrong\u003eBrazilian orange\u003c\/strong\u003e adds a sweeter, juicier warmth, beautifully balancing the sharper grapefruit notes.\u003c\/p\u003e\n\u003cp\u003eAs the fragrance develops, subtle \u003cstrong\u003egreen floral and citrus notes\u003c\/strong\u003e emerge through the heart, adding a clean, natural freshness and giving the scent a softer, more refined character.\u003c\/p\u003e\n\u003cp\u003eAt the base, \u003cstrong\u003emusk and patchouli\u003c\/strong\u003e provide depth and longevity. Musk adds a smooth, creamy warmth while patchouli introduces a subtle earthiness, creating a beautifully rounded finish.\u003c\/p\u003e\n\u003cp\u003eThe result is more than a simple citrus fragrance — \u003cstrong\u003efresh, uplifting and wonderfully clean, with a sophisticated depth that makes it perfect for everyday living.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003eFragrance Notes\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eTop:\u003c\/strong\u003e Grapefruit, Brazilian Orange\u003cbr\u003e\u003cstrong\u003eMiddle:\u003c\/strong\u003e Green Florals, Citrus\u003cbr\u003e\u003cstrong\u003eBase:\u003c\/strong\u003e Musk, Patchouli\u003c\/p\u003e\n\u003ch2\u003eWhat's Included\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e120ml hand-poured premium fragrance oil in a round glass vessel\u003c\/li\u003e\n\u003cli\u003e8 high-performance natural fibre reed sticks\u003c\/li\u003e\n\u003cli\u003eSignature William Alexander gift box — ready to give, no wrapping needed\u003c\/li\u003e\n\u003cli\u003eFragrance notes: grapefruit, Brazilian orange, green florals, musk and patchouli\u003c\/li\u003e\n\u003cli\u003eUnisex fragrance — suitable for men and women\u003c\/li\u003e\n\u003cli\u003eUp to 12 weeks continuous fragrance depending on reed usage\u003c\/li\u003e\n\u003cli\u003eDimensions: 7cm diameter × 25cm height\u003c\/li\u003e\n\u003cli\u003eHand poured in Leicestershire, UK\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eA Fragrance Made for Brighter Spaces\u003c\/h2\u003e\n\u003cp\u003eThere's something instantly uplifting about citrus.\u003c\/p\u003e\n\u003cp\u003eGrapefruit is particularly beautiful in \u003cstrong\u003ekitchens, living rooms, bathrooms, hallways and entrance spaces\u003c\/strong\u003e, where its sparkling citrus character creates an immediate impression of freshness.\u003c\/p\u003e\n\u003cp\u003eUnlike a candle, there's nothing to light or extinguish. The natural fibre reeds gradually release the fragrance throughout the day, allowing the grapefruit, orange and softer base notes to gently scent your room from morning to night.\u003c\/p\u003e\n\u003cp\u003eFresh enough for spring and summer yet sophisticated enough to enjoy throughout the year, Grapefruit is an effortless everyday home fragrance.\u003c\/p\u003e\n\u003ch2\u003eThe Perfect Gift\u003c\/h2\u003e\n\u003cp\u003ePresented in our clean, minimalist William Alexander gift box, Grapefruit makes a fresh and contemporary gift for anyone who appreciates beautiful interiors and luxury home fragrance.\u003c\/p\u003e\n\u003cp\u003eIts combination of vibrant citrus, subtle florals and soft musk makes it wonderfully versatile and easy to gift.\u003c\/p\u003e\n\u003cp\u003eIdeal for birthdays, housewarmings, weddings, Mother's Day, Father's Day and Christmas — or simply as a little luxury for your own home.\u003c\/p\u003e\n\u003ch2\u003eHand Poured in Britain\u003c\/h2\u003e\n\u003cp\u003eEvery William Alexander reed diffuser is hand poured in our Leicestershire studio using premium fragrance oils — never mass produced, never outsourced.\u003c\/p\u003e\n\u003cp\u003eWe are a small British brand with over a decade of home fragrance expertise, with every fragrance carefully selected and tested before becoming part of the William Alexander collection.\u003c\/p\u003e\n\u003cp\u003eFrom the fragrance oil and reeds to the bottle and final packaging, attention to detail is at the heart of what we do.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWilliam Alexander — Elevating Everyday Living.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003eHow to Set Up Your Diffuser\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eRemove the cap and push out the inner paper seal\u003c\/li\u003e\n\u003cli\u003eReplace the cap and insert all 8 reeds\u003c\/li\u003e\n\u003cli\u003eAllow approximately 24 hours for the reeds to fully saturate before assessing scent throw\u003c\/li\u003e\n\u003cli\u003eFlip the reeds once a week to refresh the fragrance\u003c\/li\u003e\n\u003cli\u003eUse fewer reeds for a more subtle background scent, or all 8 for maximum fragrance\u003c\/li\u003e\n\u003cli\u003eKeep upright on a stable surface away from direct sunlight and heat\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eYou Might Also Love\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrapefruit Luxury Soy Candle\u003c\/strong\u003e — the same uplifting citrus fragrance with the warmth and atmosphere of candlelight\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLime Basil Mandarin Reed Diffuser\u003c\/strong\u003e — fresh citrus with an aromatic, sophisticated edge\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTuscan Fig Reed Diffuser\u003c\/strong\u003e — green fig, delicate florals and warm woods\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"William Alexander","offers":[{"title":"Grapefruit","offer_id":62468754801027,"sku":"WA-RD-GRP-123","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1252\/2417\/files\/william-alexander-grapefruit-orange-reed-diffuser-120ml.png?v=1787859827","url":"https:\/\/williamalexander.co.uk\/products\/grapefruit-reed-diffuser-120ml-william-alexander","provider":"WILLIAM ALEXANDER","version":"1.0","type":"link"}