{"product_id":"new-york-540-eau-de-parfum-50ml","title":"New York 540 Saffron \u0026 Amber Eau de Parfum 50ml | William Alexander","description":"\u003ch2\u003eLuxury Hotel Warmth, Worn on the Skin\u003c\/h2\u003e\n\u003cp\u003eNew York 540 is the scent of a beautiful hotel lobby — warm, polished and quietly expensive. This is that fragrance as an eau de parfum.\u003c\/p\u003e\n\u003cp\u003eIt opens with \u003cstrong\u003esaffron\u003c\/strong\u003e, rich and golden. Through the heart, \u003cstrong\u003ejasmine\u003c\/strong\u003e softens the spice and adds a gentle floral lift. At the base, \u003cstrong\u003eamber, fir balsam and moss\u003c\/strong\u003e settle into a warm, resinous finish that lingers on the skin.\u003c\/p\u003e\n\u003cp\u003eOpulent without being heavy. The kind of scent people stop to ask about.\u003c\/p\u003e\n\u003ch2\u003eWhat's Included\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAvailable in 50ml, or 10ml travel size\u003c\/li\u003e\n\u003cli\u003eFragrance notes: saffron, jasmine, amber, fir balsam and moss\u003c\/li\u003e\n\u003cli\u003eUnisex fragrance — equally suited to men and women\u003c\/li\u003e\n\u003cli\u003ePresented in a signature William Alexander gift box — ready to give, no wrapping needed\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eTry Before You Commit\u003c\/h2\u003e\n\u003cp\u003eNew to the scent? The 10ml travel size is an easy way to live with New York 540 for a few weeks before moving to the 50ml — and it slips into a bag or jacket pocket for topping up through the day.\u003c\/p\u003e\n\u003ch2\u003eHow to Wear It\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSpray onto pulse points — wrists, neck and inner elbows — where the skin is warmest\u003c\/li\u003e\n\u003cli\u003eApply to clean, moisturised skin to help the fragrance last longer\u003c\/li\u003e\n\u003cli\u003eAvoid rubbing your wrists together, which crushes the top notes\u003c\/li\u003e\n\u003cli\u003eStore away from direct sunlight and heat\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWear It at Home Too\u003c\/h2\u003e\n\u003cp\u003eNew York 540 is also available as a 120ml reed diffuser, so the same saffron and amber can run through your home.\u003c\/p\u003e\n\u003ch2\u003eAbout William Alexander\u003c\/h2\u003e\n\u003cp\u003eWe are a small British fragrance brand with over a decade of experience developing and testing fragrances. Beautiful scent. Beautiful design. No unnecessary complication.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWilliam Alexander — Elevating Everyday Living.\u003c\/strong\u003e\u003c\/p\u003e","brand":"William Alexander","offers":[{"title":"10ml","offer_id":62745493700995,"sku":"WA-EP-NYK-010","price":14.99,"currency_code":"GBP","in_stock":true},{"title":"50ml","offer_id":62745493733763,"sku":"WA-EP-NYK-050","price":39.99,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/williamalexander.co.uk\/products\/new-york-540-eau-de-parfum-50ml","provider":"WILLIAM ALEXANDER","version":"1.0","type":"link"}