{"product_id":"new-york-reed-diffuser-100ml-william-alexander","title":"New York 540 Reed Diffuser 120ml | William Alexander","description":"\u003ch1\u003e\u003cstrong\u003eThe Scent of a City That Never Settles\u003c\/strong\u003e\u003c\/h1\u003e\n\u003cp\u003eYou know the feeling of stepping into an incredible hotel in New York — polished stone, warm lighting, fresh flowers, immaculate interiors — and noticing the fragrance before anything else.\u003c\/p\u003e\n\u003cp\u003eClean, luxurious and instantly distinctive.\u003c\/p\u003e\n\u003cp\u003eThat is what \u003cstrong\u003eNew York\u003c\/strong\u003e was created to bring into your home.\u003c\/p\u003e\n\u003cp\u003eWilliam Alexander's New York fragrance opens with the unmistakable warmth of \u003cstrong\u003esaffron\u003c\/strong\u003e — slightly spiced, refined and immediately intriguing. At the heart, \u003cstrong\u003ejasmine\u003c\/strong\u003e adds a smooth floral elegance without becoming overly sweet. As the fragrance develops, \u003cstrong\u003eamber, fir balsam and moss\u003c\/strong\u003e create a warm, woody base that gives New York its depth and remarkable staying power.\u003c\/p\u003e\n\u003cp\u003eThe result is sophisticated, modern and effortlessly luxurious.\u003c\/p\u003e\n\u003cp\u003eA fragrance that doesn't simply make a room smell good.\u003c\/p\u003e\n\u003cp\u003eIt makes the room feel finished.\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eWhat's Included\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e100ml hand-poured premium fragrance oil in a round glass vessel\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e8 high-performance natural fibre reed sticks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSignature William Alexander gift box — ready to give, no wrapping needed\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFragrance notes: saffron, jasmine, fir balsam, amber and moss\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUnisex fragrance — suitable for men and women\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUp to 12 weeks continuous fragrance depending on reed usage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDimensions: 7cm diameter × 25cm height\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHand poured in Leicestershire, UK\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cstrong\u003eModern Luxury in Fragrance Form\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eSome fragrances are immediately floral. Others are obviously woody or citrus.\u003c\/p\u003e\n\u003cp\u003eNew York is harder to define — and that's exactly what makes it so distinctive.\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003esaffron\u003c\/strong\u003e gives the opening a warm, almost luminous quality. Then jasmine begins to appear, adding softness and elegance before the fragrance settles into its deeper base of \u003cstrong\u003eamber, fir balsam and moss\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eIt's warm without being heavy.\u003c\/p\u003e\n\u003cp\u003eSweet without being sugary.\u003c\/p\u003e\n\u003cp\u003eWoody without becoming masculine.\u003c\/p\u003e\n\u003cp\u003eThe balance is what gives New York its signature character — a sophisticated fragrance that feels equally at home in a minimalist apartment, contemporary townhouse or luxury hotel suite.\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eThe Luxury Hotel Scent for Your Home\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eNew York was created for people who love the atmosphere of beautiful hotels, restaurants and carefully designed interiors.\u003c\/p\u003e\n\u003cp\u003eIt's the kind of fragrance that works quietly in the background but makes the entire space feel more considered.\u003c\/p\u003e\n\u003cp\u003eIt works particularly well in:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLiving rooms\u003c\/strong\u003e — creates an elegant, welcoming atmosphere without overwhelming the room\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eBedrooms\u003c\/strong\u003e — the amber and jasmine create a warm, sophisticated evening scent\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eHallways\u003c\/strong\u003e — makes an immediate luxury-hotel impression when someone enters your home\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eHome offices\u003c\/strong\u003e — clean, modern and refined without becoming distracting\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eBathrooms\u003c\/strong\u003e — adds the polished feel of a high-end hotel or spa\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eOpen-plan spaces\u003c\/strong\u003e — the saffron and amber have enough presence to carry beautifully through larger rooms\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cstrong\u003eInspired by the Energy of New York\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eNew York is a city built on contrasts.\u003c\/p\u003e\n\u003cp\u003eHistoric architecture beside glass towers. Dark cocktail bars beneath bright city lights. Tailored elegance mixed with constant energy.\u003c\/p\u003e\n\u003cp\u003eThe fragrance follows the same idea.\u003c\/p\u003e\n\u003cp\u003eThe brightness of jasmine sits against warm saffron. Amber adds richness, while fir balsam and moss bring an earthy depth underneath.\u003c\/p\u003e\n\u003cp\u003eIt's polished but not predictable.\u003c\/p\u003e\n\u003cp\u003eWarm but still contemporary.\u003c\/p\u003e\n\u003cp\u003eAnd distinctive enough that people notice it when they walk into the room.\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eA Gift That Feels Expensive\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eA good home fragrance is one of those rare gifts that feels personal without being difficult to choose.\u003c\/p\u003e\n\u003cp\u003eNew York makes an especially impressive gift because of its universally luxurious character.\u003c\/p\u003e\n\u003cp\u003ePresented in our signature William Alexander gift box, it arrives ready to give and looks just as considered as the fragrance inside.\u003c\/p\u003e\n\u003cp\u003eIdeal for birthdays, housewarmings, anniversaries, Christmas, weddings, new homes or simply as a gift for someone who appreciates beautiful interiors and distinctive fragrance.\u003c\/p\u003e\n\u003cp\u003eFor him. For her. For the home.\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eHand Poured in Britain\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eEvery William Alexander reed diffuser is hand poured in our Leicestershire studio using premium fragrance oils — never mass produced, never outsourced.\u003c\/p\u003e\n\u003cp\u003eWe are a small British home fragrance brand with over a decade of experience developing and testing fragrances, with a simple philosophy:\u003c\/p\u003e\n\u003cp\u003eBeautiful scent. Beautiful design. No unnecessary complication.\u003c\/p\u003e\n\u003cp\u003eEvery detail — from the fragrance concentration to the fibre reeds and minimalist packaging — has been considered to create a diffuser we would be proud to display in our own homes.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eWilliam Alexander — Elevating Everyday Living.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eHow to Set Up Your Diffuser\u003c\/strong\u003e\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003eRemove the cap and push out the inner paper seal\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReplace the cap and insert all 8 reeds\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAllow approximately 24 hours for the reeds to fully saturate before assessing scent throw\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFlip the reeds once a week to refresh the fragrance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUse fewer reeds for a more subtle background scent, or all 8 for maximum fragrance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eKeep upright on a stable surface away from direct sunlight and heat\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cem\u003eTip: New York is particularly effective in hallways and living spaces. Place it near the natural movement of air through the room rather than hidden in a corner — this helps the saffron, jasmine and amber notes travel naturally through the space.\u003c\/em\u003e\u003c\/p\u003e","brand":"William Alexander","offers":[{"title":"New York 540","offer_id":62416399630723,"sku":null,"price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1252\/2417\/files\/ChatGPTImageJul18_2026at08_38_18PM_9def149c-f1a4-4ca2-8a23-58b19a6acf66.png?v=1787152411","url":"https:\/\/williamalexander.co.uk\/products\/new-york-reed-diffuser-100ml-william-alexander","provider":"WILLIAM ALEXANDER","version":"1.0","type":"link"}