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Who are we?

Founded in 2015, William Alexander started life as the hobby of a fragrance fanatic. Through the encouragement of family and friends, we have been able to share our passion with more people than ever! We have developed in to a rapidly growing small business with a strong happy customer base. Our focus is creating memorable products that you will love to showcase in your home. 

Our Mission

We remember starting our business and we remember the joy of our first sale. We understand the emotions behind sending gifts to loved ones. 

This is why our mission is to not only provide excellence in every product but to treat every customer like they're our first.

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Our Commitment

We commit to a lifetime of sustainability activism. We are keen drivers of change and we make sure that our actions do not adversely impact the world around us.

We take great care in our sourcing and partnerships to force our clean way of working.