Trade Requests
Stock William Alexander In Your Store
William Alexander is a premium British home fragrance brand hand poured in Leicestershire, supplying luxury reed diffusers and soy candles to independent retailers, gift shops and boutiques across the UK.
Our minimalist Scandinavian-inspired design and premium gift packaging make our products an ideal fit for retailers looking to offer their customers something genuinely distinctive — a small British brand with a compelling story, beautiful products and a loyal and growing customer base.
Why Stock William Alexander
- Strong retail margins — our pricing structure is built to work for independent retailers
- Premium gift packaging — every product arrives shelf and gift ready with zero additional packaging required
- Proven customer appeal — clean minimalist design that sells itself on any display
- British made story — hand poured in Leicestershire, a provenance customers increasingly seek out and pay a premium for
- Three distinct scents — One & Only, Lime Basil Mandarin and Pomegranate cover bold, fresh and rich fragrance profiles, giving your customers genuine choice
- Low minimum orders — we work with independent retailers of all sizes, not just large chains
- Refill revenue — our diffuser refills create repeat purchase opportunities for your store
Who We Work With
William Alexander products are well suited to:
- Independent gift shops — premium price point, beautiful packaging, strong gifting appeal
- Lifestyle boutiques — minimalist design sits naturally alongside homeware, fashion and accessories
- Garden centres — home fragrance is one of the fastest growing categories in UK garden retail
- Interior design showrooms — our Scandinavian aesthetic complements premium interiors displays
- Deli and farm shops — British made provenance resonates strongly with this customer base
- Florists — natural pairing with gifting occasions; reed diffusers and candles complement fresh flowers perfectly
How It Works
Getting started with William Alexander is straightforward. Simply complete the trade enquiry form below with your business details and what you're interested in stocking. A member of our team will come back to you within 24 hours with our full trade catalogue, pricing and minimum order information.
We work hard to make the wholesale process as simple as possible — because we know that as an independent business yourself, your time is valuable.
Already a Trade Customer?
If you're an existing stockist and need to place a repeat order or have a query about your account, use the form below and mark your message as an existing trade customer — we'll prioritise your response.
William Alexander — Elevating Everyday Living.