Pomegranate Reed Diffuser 100ml | Dark Luxury Home Fragrance | William Alexander

The Scent of a Room Worth Staying In

You know the feeling of walking into a hotel room for the first time — before you've even put your bags down — and the fragrance stops you. Rich, dark, complex. The kind of scent that makes a space feel curated. Considered. Expensive.

That's what Pomegranate was designed to do to your home.

William Alexander's most complex and indulgent fragrance opens with a spark of pink pepper and cardamom — warm, slightly spiced, immediately intriguing. Frankincense and citrus carry through the middle, giving the fragrance a depth that lighter home fragrances can't touch. The base settles into a rich, enveloping combination of clove, patchouli and Casablanca lily — dark, sensual and long-lasting.

The result is a home fragrance that doesn't just fill a room. It transforms it.

 What's Included

• 100ml hand-poured premium fragrance oil in a round glass vessel
• 8 high-performance natural fibre reed sticks
• Signature William Alexander gift box — ready to give, no wrapping needed
• Fragrance notes: pink pepper, cardamom, frankincense, citrus, clove, patchouli, Casablanca lily
• Unisex fragrance — suitable for men and women
• Up to 12 weeks continuous fragrance depending on reed usage
• Dimensions: 7cm diameter × 25cm height
• Hand poured in Leicestershire, UK

 A Fragrance with Proper Depth

Most home fragrances are designed to be immediately likeable — clean, fresh, unchallenging. Pomegranate is different. It's a fragrance with genuine layers, the kind that changes subtly as it diffuses and reveals different notes depending on where you are in the room and what time of day it is.

The top notes hit first — the warmth of pink pepper and cardamom making an immediate impression. As the diffuser settles into its rhythm, the frankincense and clove emerge, adding a smoky, almost ceremonial depth. The patchouli and Casablanca lily in the base give it a richness that lingers long after you've left the room.

This is a fragrance for people who take their home seriously.

The Perfect Winter Home Fragrance

While Lime Basil Mandarin belongs to spring and summer, Pomegranate comes into its own in the colder months. The spiced, woody notes are naturally warming — the olfactory equivalent of dimming the lights, drawing the curtains and settling in for the evening.

It works particularly well in:

• Living rooms — the complexity of the fragrance fills a larger space beautifully
• Bedrooms — the patchouli and lily base notes are rich and calming at night
• Dining rooms — spiced fragrances complement food and candlelight
• Hallways — makes an instant, dramatic first impression on guests
• Bathrooms — transforms a bathroom into something closer to a spa

A Seriously Impressive Gift

Some gifts say "I thought of you." Pomegranate says "I know you have taste."

Presented in a signature William Alexander gift box, it arrives ready to give — dark, rich and unmistakably premium. The kind of gift that gets placed on display immediately and prompts questions from every visitor.

An ideal gift for birthdays, housewarmings, anniversaries, Christmas, or any occasion where you want to give something genuinely memorable — for him, for her, or for any home that deserves something special.

Hand Poured in Britain

Every William Alexander reed diffuser is hand poured in our Leicestershire studio using premium fragrance oils — never mass produced, never outsourced. We are a small British brand with over a decade of home fragrance expertise, and that shows in every bottle we make.

William Alexander — Elevating Everyday Living.

How to Set Up Your Diffuser

1. Remove the cap and push out the inner paper seal
2. Replace the cap and insert all 8 reeds
3. Allow 24 hours for the reeds to fully saturate before assessing scent throw
4. Flip the reeds once a week to refresh the fragrance
5. Use fewer reeds for a lighter background scent, all 8 for maximum throw
6. Store upright on a stable surface away from direct sunlight

Tip: Pomegranate's depth and complexity means it works best in larger rooms where the fragrance has space to develop — a living room or open-plan space will let this scent perform at its very best.