The Scent of Effortless Coastal Luxury

There’s something different about a home by the coast.

Open windows. Warm timber. Linen in the breeze. Sunlight moving across the room. Everything feels relaxed, natural and effortlessly considered.

That feeling inspired Byron Bay.

A warm, woody fragrance built around sandalwood, cedar and cardamom, Byron Bay is understated rather than overpowering. It opens with aromatic nutmeg and cardamom, before revealing a beautifully smooth heart of cedar, cashmeran and violet. As the fragrance settles, sandalwood and vetiver create a warm, dry and sophisticated base that lingers quietly in the room.

Woody. Clean. Warm. Addictive.

The kind of fragrance you notice when you walk in — and miss when you leave.

What's Included

• 100ml hand-poured premium fragrance oil in a round glass vessel

• 8 high-performance natural fibre reed sticks

• Signature William Alexander gift box — ready to give, no wrapping needed

• Fragrance notes: nutmeg, cardamom, cedar, cashmeran, violet, sandalwood and vetiver

• Unisex fragrance — equally suited to men and women

• Up to 12 weeks continuous fragrance depending on reed usage

• Dimensions: 7cm diameter × 25cm height

• Hand poured in Leicestershire, UK

A Different Kind of Woody Fragrance

Byron Bay isn't the traditional heavy, dark woody fragrance you might expect.

It's lighter. Drier. More refined.

Nutmeg and cardamom provide a subtle aromatic opening before cedar and cashmeran begin to give the fragrance its distinctive woody character.

Then comes the sandalwood.

Smooth, warm and creamy, it sits at the heart of the experience without dominating the room. Vetiver brings a slightly earthy dryness underneath, while violet adds just enough softness to balance the woods.

The result is a fragrance that feels incredibly natural in a beautifully designed home.

Nothing loud.

Nothing overly sweet.

Just understated, modern luxury.

Inspired by Byron Bay

Byron Bay represents a particular kind of luxury.

Not chandeliers and marble.

Timber, stone, linen, sunlight and space.

Beautiful Australian homes where the doors are open, the outside flows into the interior and everything feels deliberately uncomplicated.

That philosophy became the inspiration behind this fragrance.

The warm sandalwood and cedar reflect natural timber interiors, while cardamom and nutmeg bring warmth and character. Vetiver provides an earthy quality that gives the fragrance its relaxed, grounded finish.

It's our interpretation of modern coastal living — captured in scent.

Made for Beautiful Interiors

Byron Bay works particularly well in contemporary, minimalist and Scandinavian-inspired interiors where fragrance should complement the space rather than dominate it.

Try it in:

• Living rooms — sandalwood and cedar create a warm, relaxed atmosphere

• Bedrooms — smooth woods and cashmeran provide a calming evening fragrance

• Hallways — gives guests an immediate sense of understated luxury

• Home offices — woody, sophisticated and subtle enough to live with throughout the day

• Bathrooms — creates the relaxed atmosphere of a luxury coastal retreat

• Open-plan spaces — the woody base develops beautifully as it moves through a larger room

A Truly Unisex Home Fragrance

Byron Bay is one of those rare fragrances that sits perfectly between traditionally masculine and feminine scent profiles.

The cedar, sandalwood and vetiver give it structure and depth, while violet, cashmeran and aromatic spice soften the composition.

That makes it particularly easy to live with — and exceptionally easy to gift.

It's sophisticated without being formal, distinctive without being difficult and luxurious without trying too hard.

A Gift for Someone with Great Taste

Some gifts are designed to impress when they're opened.

The best ones continue to impress afterwards.

Presented in our signature William Alexander gift box, Byron Bay arrives ready to give and becomes part of the home the moment it's unpacked.

Its clean, minimalist presentation and unisex woody fragrance make it an ideal gift for birthdays, housewarmings, anniversaries, Christmas, weddings or new homes.

For him. For her. For anyone who appreciates beautiful interiors and exceptional fragrance.

Hand Poured in Britain

Every William Alexander reed diffuser is hand poured in our Leicestershire studio using premium fragrance oils — never mass produced, never outsourced.

We are a small British home fragrance brand with over a decade of experience developing and testing fragrances, with a simple philosophy:

Beautiful scent. Beautiful design. No unnecessary complication.

From the fragrance concentration and fibre reeds to our minimalist packaging, every detail has been considered to create something we would genuinely want in our own homes.

William Alexander — Elevating Everyday Living.

How to Set Up Your Diffuser

1. Remove the cap and push out the inner paper seal

2. Replace the cap and insert all 8 reeds

3. Allow approximately 24 hours for the reeds to fully saturate before assessing scent throw

4. Flip the reeds once a week to refresh the fragrance

5. Use fewer reeds for a subtle background fragrance, or all 8 for maximum scent

6. Keep upright on a stable surface away from direct sunlight and heat

Tip: Byron Bay works beautifully in bedrooms and living spaces where its sandalwood, cedar and vetiver notes can sit naturally in the background. Pair it with warm lighting, natural timber and neutral interiors for the full coastal-luxury atmosphere.